Possible to link Ga4 roll up property to Big Query? - google-bigquery

I am wodering if it is possible to link a Ga4 roll up property to Big query?

According to the Google help center article, "Currently, roll-up properties can only be directly linked to Google Ads. All data from source-property product integrations is available in the roll-up property."
I would imagine that this would be an option in the future along with other product links such as Ad Manager and Search Console given that a standard GA4 property can link to various products today.

Related

Send Google Analytics Data to eCommerce Server

We want to save in our database (custom-developed shop with C# and ASP.NET) where our customers came from to improve our marketing strategies, so:
Is it possible to send google analytics data to the eCommerce server while performing a checkout?
You need to enable the ecommerce option on your google analytics dashboard.
Then, enter the tracking code on the purchase confirmation page.
You can consult the link below:
https://support.google.com/analytics/answer/1009612?hl=en
It is also possible to identify the user's origin to improve their marketing campaigns. Just follow this:
https://support.google.com/analytics/answer/1033173?hl=en
The Real Time Reporting API enables you to request real time data—for example, real time activity on your property.
However you can extract information such as pages and events, not ecommerce data. Therefore you should make sure to track the checkout funnel so that the information is within an event (with category, action and label). At that point you can use the API I indicated.

Big Query - Adwords - AuthenticationError.NOT_ADS_USER

I am trying to set up a data extract in BigQuery to pull data from a Google Ads Account. But I keep getting Auth errors (AuthenticationError.NOT_ADS_USER) when the extract tries starting pulling data.
<ApiError><type>AuthenticationError.NOT_ADS_USER</type><trigge
What did I do?-
Set up Big Query and the data extract (as depicted here: https://cloud.google.com/bigquery-transfer/docs/adwords-transfer)
Invited and added the same email address that big query is using to the Google Ads account with read access level (at first) and then standard access level when the problem persisted.
Is there something that I missed, that I have to enable/accept/configure in order for Big query extract to be able to pull the data from Google Ads?
Thanks,
p.s I have another extract in the same big query account with a different Google Ads account that is working, I recall have followed the same steps.
I would recommend to remove and add the user account that you are using to access Google Ads. It's usually related to permissions related issue. Have you followed the steps mentioned here?
https://cloud.google.com/bigquery-transfer/docs/adwords-transfer#required_permissions
If yes, try remove and add again as suggested on both Google Ads and GCP. If it's not working, try creating a case with Google Cloud support team if you have that service enabled if not your marketing folks might have connections with Google to help you out.

Can we query all UPS Shipments at once using API

I know, we have dedicated API documentation for Shipping and different services.
But there is no endpoint to get all UPS Shipments at once using API.
Can anyone provide me the endpoint with example?
Thank you in advance.
I had the same question and after a long email thread with UPS Support they confirmed there is no way to grab historical shipment information.
The only option they gave is maybe using QVM which also has it's limitations.
That would be correct, Quantum View Manage and Quantum View Data would be your best available option to view the outbound information. You can have it build a report with address, name and tracking number. Contact your local UPS Account Representative for in depth details if you would like to explore that option. There is a Quantum View API however it would first need to be setup via your local Rep with the website. You are still manually searching the docs however for the information at hand when reviewing the reports. It will not pull it up or give a simple error if what you are looking for is not found. They just pull information all or nothing.

Is it possible to get ad group ids like keyword ids using adwords api?

I am using google adwords api for keyword planner, I am able to get keyword ids using adwords api and I also wanna get ad group ids.
Does the actual api version support this feature?
Unlike keywords, AdGroups are designed to be organized as you create them. Reorganizing your account after you've created several campaigns and ad groups wipes out all the valuable data you've accumulated, possibly affecting how your ads perform.
This is why there doesn't seem to be a tool to get ad group ids. However certain best practices are outlined in this AdWords Help support article.
The relevant part being
A common method for organizing an AdWords account is to organize with
a category or business goal in mind. For many businesses, the way your
website is structured is a good place to start, where each ad group
representing a different page or category on your site. Ad groups can
help ensure that your ads are relevant to your keywords. For example,
for your camera campaign, you may want to create separate ads for
digital cameras and compact cameras. You can create ad groups for each
type of camera, each with its own set of focused, relevant keywords.
For your television campaign, you can also create an ad group for each
type of television you sell, such as flat screen and plasma TVs.

What do the Google Analytics related API's buy me that the Google Analytics UI cannot achieve?

Long time ago, I took and passed the Google Analytics IQ certification test. At the time, I don't believe there were such things as Core Reporting API, Management API, and Metadata API (and probably some other Google Analytics related API's that I don't know about). Now that I am going through the Google Analytics IQ certification training course again (provided by Google, presented by Justin Curtoni?? I believe that's his name), I found that they now have Core Reporting API, Management API, and Metadata API.
I am a computer programmer by trade; so, I have no problem with programming using these API's. However, what I don't understand is, what do these API's buy me that the Google Analytics UI cannot offer? There is no reason to write a program that utilizes these API's simply because I can do it. To me, the existing Google Analytics UI has a lot of tools, reports, and other features that quite extensive. I am hoping that some of you can help me see something that I am probably missing.
The APIs are primarily for programmatic access. For example, if you need to create 1000 accounts all with the same property/view structure and then maybe add a few view filters to each of those accounts, you'll probably want to use the Management API. Doing that by hand would be a nightmare.
The same thing is true for the reporting API. Maybe you want to set up task that runs every monday morning and reports on the previous weeks data. And maybe you want to display that data on an internal dashboard for your company using some fancy charting library. You'd have to use the API to get the data.
Dashboards (executive summaries; managers often want nice visualizations instead of boring drill-downs)
Custom reports for user groups that do not have a Google Account or are not supposed to have access to full reports (e.g. Affiliates)
advanced filtering and aggregation (GA report cannot do everything)
You can combine analytics data with external data (e.g. you are not allowed to store personally identifiable information within GA; but you might store a custom key that allows you to link analytics data to customer data from you CRM or fulfillment system)
Machine-to-machine communication; I once did tracking for an airline that needed trend data on what people where searching for and what they where actually booking; that data was used to allocate/withdraw resources from busy/lame flights, and part of this was done by hooking up GA to their backend system
Take a look at the GA Partner Page. I would say the primary reason is to "liberate" GA Data from outside of GA itself. As Eike mentions, you can create dashboards and combine this data with other sources for a complete "View" of your online presence.
HI I guess there is no definite answer. Here are some things you can do with the APIs:
Automating AdWords CRO based on keyword ad and campaign performance.
Scoring leads based on Analytics data (Engagement with different items) and external data from a CRM.
Collecting unsampled data using multiple daily queries
Filtering using several dimension.
Tracking conversions for periods longer than supported by AdWords.
Looking at a funnel via segments
Analyzing funnels with non-linear structures
Create more robust alerts
Export data to BigQuery and analyse it together with data from other systems.
Create Machine learning apps for behavioural customizing your site.
Create a dashboard with data from multiple views
Use product recommendation to implements "better together" in an online store.
Automate creation of accounts and properties + their integration in a Hosting provider's console.
Cheers!!