Count distinct customers over rolling window partition - sql

Question

My question is similar to redshift: count distinct customers over window partition but I have a rolling window partition.
My query looks like this but distinct within COUNT in Redshift is not supported
select p_date, seconds_read,
count(distinct customer_id) over (order by p_date rows between unbounded preceding and current row) as total_cumulative_customer
from table_x
My goal is to calculate total unique customer up to every date (hence rolling window).
I tried using the dense_rank() approach but it would simply fail since I cannot use window function like this
select p_date, max(total_cumulative_customer) over ()
(select p_date, seconds_read,
dense_rank() over (order by customer_id rows between unbounded preceding and current row) as total_cumulative_customer -- WILL FAIL HERE
from table_x
Any workaround or different approach would be helpful!
EDIT:
INPUT DATA sample
+------+----------+--------------+
| Cust | p_date | seconds_read |
+------+----------+--------------+
| 1 | 1-Jan-20 | 10 |
| 2 | 1-Jan-20 | 20 |
| 4 | 1-Jan-20 | 30 |
| 5 | 1-Jan-20 | 40 |
| 6 | 5-Jan-20 | 50 |
| 3 | 5-Jan-20 | 60 |
| 2 | 5-Jan-20 | 70 |
| 1 | 5-Jan-20 | 80 |
| 1 | 5-Jan-20 | 90 |
| 1 | 7-Jan-20 | 100 |
| 3 | 7-Jan-20 | 110 |
| 4 | 7-Jan-20 | 120 |
| 7 | 7-Jan-20 | 130 |
+------+----------+--------------+
Expected Output
+----------+--------------------------+------------------+--------------------------------------------+
| p_date | total_distinct_cum_cust | sum_seconds_read | Comment |
+----------+--------------------------+------------------+--------------------------------------------+
| 1-Jan-20 | 4 | 100 | total distinct cust = 4 i.e. 1,2,4,5 |
| 5-Jan-20 | 6 | 450 | total distinct cust = 6 i.e. 1,2,3,4,5,6 |
| 7-Jan-20 | 7 | 910 | total distinct cust = 6 i.e. 1,2,3,4,5,6,7 |
+----------+--------------------------+------------------+--------------------------------------------+

Answer 1

For this operation:
select p_date, seconds_read,
count(distinct customer_id) over (order by p_date rows between unbounded preceding and current row) as total_cumulative_customer
from table_x;
You can do pretty much what you want with two levels of aggregation:
select min_p_date,
sum(count(*)) over (order by min_p_date rows between unbounded preceding and current row) as running_distinct_customers
from (select customer_id, min(p_date) as min_p_date
from table_x
group by customer_id
) c
group by min_p_date;
Summing the seconds read as well is a bit tricky, but you can use the same idea:
select p_date,
sum(sum(seconds_read)) over (order by p_date rows between unbounded preceding and current row) as seconds_read,
sum(sum(case when seqnum = 1 then 1 else 0 end)) over (order by p_date rows between unbounded preceding and current row) as running_distinct_customers
from (select customer_id, p_date, seconds_read,
row_number() over (partition by customer_id order by p_date) as seqnum
from table_x
) c
group by min_p_date;

Answer 2

One workaround uses a subquery:
select p_date, seconds_read,
(
select count(distinct t1.customer_id)
from table_x t1
where t1.p_date <= t.p_date
) as total_cumulative_customer
from table_x t

Answer 3

I'd like to add that you can also accomplish this with an explicit self join which is, in my opinion, more straightforward and readable than the subquery approaches described in the other answers.
select
t1.p_date,
sum(t2.seconds_read) as sum_seconds_read,
count(distinct t2.customer_id) as distinct_cum_cust_totals
from
table_x t1
join
table_x t2
on
t2.date <= t1.date
group by
t1.date
Most query planners will reduce a correlated subquery like in the solutions above to an efficient join like this, so either solution is usually fine, but for the general case, I believe this is a better solution since some engines (like BigQuery) won't allow correlated subqueries and will force you to explicitly define the join in your query.