In example, we have multiple domains; example.nl, example.de, example.fi, example.com.br. example.es, etc..
If we create a trustpilot page for our company and get enough reviews, would we be able to use the review snippet on all domains?
I assume you are referring to rich snippets for SEO.
If you create a company profile for example.com on Trustpilot. Only example.com would be eligible for rich snippets.
It would be a weird experience for the user and also Google if you were collecting reviews for example.com and displaying them on example.fr.
Related
I am developing a simple website and want to implement microdata on it.
The website is for a local business and simply has the default structure (about, services, contact, etc..).
My question is if microdata can be cloned on every page or if I should change from page to page. Logically I would say that I should change from page to page, but on the other hand information like facebook page, twitter and map will keep the same so I don't know what should I do.
I take the chance to ask if there is any better category to list a software company, I am using local business but maybe there should be better ones that I am missing (this applies for meta description and keywords also on the different sections of the site)
You should declare only the start- or contact/aboutme site with your Local Buissiness Information.
On all other site depend on the content like article, product etc.
A friend of mine has opened a local business and not knowing what to do choose a URL with the name of her company (which is a playword). The chosen name is quite bad for google ranking because not meaningful: not indicating the nature of business nor the location (city).
I would like her to buy two new domains:
businessname-business-type-city.com
businessnamebusinesstypecity.com
is that still ok with google? I was doing that some years ago and ranked first on the search.
You can get as many domain names as you want, and set up the DNS to point to the ip of playword. But don't think it would be worth it, and no guarantee it would generate more hits.. Google search take location in consideration, so you're probably best of branding playword, and generate buzz in other ways; social media, flyers, many Google ads, and sponsored posts on Facebook
And be sure to have good semantics on your page
If the domain name is the name of the business then it is meaningful. Value of keywords in domain names has been diminished in recent times. Market the business, not the domain name. (And google local business results will help)
In our website we want to launch country specific domains. so which one is preferred over another like add-on, parked domains or anything that i don't know.
our requirements is quite simple we want to publish country specific domain but the contents are mostly same except some price changes and unique features and/or languages for particular countries. so to take advantage of maintainability we want to use code from single directory in whatever choice we select.
right now we are in impression that we should go with add-on domain but i think we can also accomplish our requirements by using parked domains and detecting from which country domain the user is came from and render content accordingly.
Why not just go with a sub-folder like domain.com/us (for US for example) or maybe even a subdomain (us.domain.com [again, for the US version]) as explained here? Much better and cheaper alternative IMO than buying dozens of country-specific TLDs...
We're about to embark on a restructuring of our Website, and we will be separating some of our customers into different groups.
Currently all of our customers visit our homepage: www.example.com
What we are going to be doing is sending customers to specific landing pages depending on marketing segmentation.
For instance, people who we know are more likely to book a hotel might go to www.example.com/hotels, whilst people who like cars will go to www.example.com/cars.
The content might be ever so slightly different (a banner or parameter might change) but the vast majority of text (copy, layout) will stay the same.
Firstly, are Canonical Tags appropriate to use in this case to direct any Google juice back to www.example.com?
Secondly, since we will be marketing to specific groups, we will not want these pages to be indexed by Google, nor for them to appear in search rankings. With this in mind, are Canonical Tags still the correct tag to be using? That is, do Canonical Tags pass on the Google Juice to the canonical page, meaning the referrer page is not indexed?
If the core content of all those pages is the same then I think using the canonical tag will work. If Google accepts the canonicalness of the pages then it will always send people to the page you specify.
What do you mean by "sending customers to specific landing pages depending on marketing segmentation"? How is that implemented?
If all that changes is adverts then why not use the one page and dynamically insert the adverts that suit the visitor?
Seems that if you don't want the specific landing pages indexed by Google, or appearing in the search rankings, then the pages wouldn't have any 'Google juice' to consolidate. In that case, canonical tags won't hurt, but I don't think they'll have any effect.
To keep the landing pages from being indexed, you could use robots.txt, as well as the robots meta tag.
I'm developing a store locator web site where users may search for a brand and get a list of stores selling this brand.
Now I'm doing some SEO. My goal is that when someone is googling for a store name or storename + city, then my site will be listed on page one.
If you visit a store on my site today, the title will show:
storename, city, country - at mysite.com
My URL will look like this:
http://mysite.com/store/?store=Mardou+&+Dean&storeid=5459
My question is:
- Should I add city name and country in my URL?
- Would it be good or bad in terms of SEO to have this url:
http://mysite.com/store/Norway/Oslo/Mardou+&+Dean/?storeid=5459
In terms of usability,the last url is best, but not sure if it matters to search engines?
I know that there is a lot more to SEO, but now I'm just wondering about this part.
Depends on how much information you want to expose to search engine, you should adjust the data used in these Microdata.
This article is worth reading:
http://www.vanseodesign.com/web-design/html5-microdata/
The impact of keywords in the URL is not as important as you think. Ensuring that your targeted terms are in the page title, content and headings, internal and external backlink anchor text etc are all much more powerful signals.
Don't confuse "exact match domains" with exact match URLs.
For more "educated" "opinion" on what matters, take a look at http://www.seomoz.org/article/search-ranking-factors