how to change default siteName and its physical path using msdeploy - msbuild

Question

Here i'm trying to automate publish the package for a web application to publish IIS on a remote server.
Following things are done to make the package.
Publish.proj.xml file:
<Project ToolsVersion="4.0" DefaultTargets="Publish" xmlns="http://schemas.microsoft.com/developer/msbuild/2003">
<PropertyGroup>
<ProjectSolutionFile>Test.sln</ProjectSolutionFile>
<Configuration>Release</Configuration>
</PropertyGroup>
<ItemGroup>
<ProjectToBuild Include="$(ProjectSolutionFile)">
<Properties>DeployOnBuild=true;Configuration=$(Configuration)</Properties>
</ProjectToBuild>
</ItemGroup>
<Target Name="Publish">
<MSBuild Projects="#(ProjectToBuild)"/>
</Target>
</Project>
If i pass this Publish.proj.xml file to msbuild. it'll build the solution and will create the package with below included things,
1. PackageTmp (folder)
2. Test.deploy.cmd
3. Test.deploy.SetParameters.xml
4. Test.SourceManifest.xml
5. Test.zip
Test.SetParameters.xml
<?xml version="1.0" encoding="utf-8"?>
<parameters>
<setParameter name="IIS Web Application Name" value="Default Web Site/Test_deploy" />
</parameters>
Test.SourceManifest.xml
<?xml version="1.0" encoding="utf-8"?>
<sitemanifest>
<IisApp path="C:\Release\Package\PackageTmp" managedRuntimeVersion="v4.0" />
<setAcl path="C:\Release\Package\PackageTmp" setAclResourceType="Directory" />
<setAcl path="C:\Release\Package\PackageTmp" setAclUser="anonymousAuthenticationUser" setAclResourceType="Directory" />
</sitemanifest>
Now, i'm trying to install this package in a remote server to publish the package using below command,
SalesCatalogue.deploy.cmd /y /M:https://RemoteServer:8172/MSDeploy.axd /u:"Test" /p:Test123 -allowUntrusted /A:basic
It has created new virtual directory in IIS under Default Web Site->Test_deploy and package files are deployed in C:\inetpub\wwwroot\Test_deploy folder.
My requirement is, Virtual directory name, applicatio Pool, destination physical deployment path are should be configurable. So that I can provide name whatever for virtual directory, can select desire application pool and can deploy in different path if required.
How can i achieve this? Any one can suggest me.
Thanks in advance.