WIX :Adding a shortcut to StartMenu folder Windows 10 - wix

Question

I have an application that will install a shortcut to Start Menu folder. It is working perfectly in Win7. But shortcut is not coming when I install the application in Windows 10 machine. The shortcut entry in my WIX file is given below.
<Component Id="cmptest" Guid="*" KeyPath="yes">
<Shortcut Id="test.exe2" Directory="StartMenuFolder"
Name="test" Target="[#test.exe]" Hotkey="0" IconIndex="0" Show="normal" />
</Component>

Answer 1

Before getting into too much detail:
Are you sure the shortcut really isn't there? The Windows 10 start menu is so strange that I find I have to look twice very often to find shortcuts that are actually there. Just checking.
For that matter, are you sure the install actually completes in Windows 10? Perhaps it rolls back and you didn't notice?
The Directory StartMenuFolder does not compile for my test project, until I add it as a directory under TARGETDIR myself:
<Directory Id="TARGETDIR" Name="SourceDir">
<Directory Id="StartMenuFolder" />
</Directory>
I assume you already have this folder added there to make your setup compile. You could also try ProgramMenuFolder for testing and see if the shortcut shows up.
Where is the rest of your WiX source? I can't see if you actually install the file you reference: #test.exe? Does the component that hosts that file actually get installed on Windows 10?
And for some extra strangeness: I haven't seen this much, but since the problem manifests itself on Windows 10, maybe have a read of this answer and see if it rings any bells: Wix Uninstall Shortcut not working
Essentially some shortcuts are hidden auto-magically in Windows 8 and probably upwards. I don't see any reason why your shortcut should be hidden though.

Answer 2

I have been able to get the shortcuts for to show up using the ProgramMenuFolder suggested by Stein Asmul for testing. Below is my setup which is working, with the exception being that my icons not showing up.
<Directory Id="TARGETDIR" Name="SourceDir">
<Directory Id="ProgramFilesFolder">
<Directory Id="INSTALLFOLDER" Name="Barcode Printer App" />
</Directory>
<Directory Id="ProgramMenuFolder">
<Directory Id="BarcodePrinterAppShortcuts" Name="Barcode Printer App" />
</Directory>
</Directory>
<ComponentGroup Id="ProductComponents" Directory="INSTALLFOLDER">
<Component Id="ProductComponent">
<File Id="BarcodeAppExe" Source="$(var.BarcodePrinterHelperApp.TargetPath)" >
<Shortcut Id="BarcodeAppShortcut"
Directory="BarcodePrinterAppShortcuts"
Name="Barcode Printer App"
WorkingDirectory="INSTALLFOLDER"
Advertise="yes"
Icon="icon.ico"
IconIndex="0"
>
</Shortcut>
</File>
<RemoveFolder Id="DeleteTheBarcodeAppShortcut"
Directory="BarcodePrinterAppShortcuts"
On="uninstall" />
</Component>
</ComponentGroup>
<Component Id="UninstallShortcut" Guid="*" Directory="BarcodePrinterAppShortcuts">
<Shortcut Id="UninstallThisProduct"
Name="Uninstall Barcode Printer App"
Description="Uninstalls Barcode Printer App"
Target="[System64Folder]msiexec.exe"
Arguments="/x [ProductCode]" />
<RegistryValue Root="HKCU" Key="Software\Powerserve\BarcodePrinterApp" Name="installed" Type="integer" Value="1" KeyPath="yes" />
</Component>

Answer 3

It could be permission issue. Try to run your installation As Administrator (or, open Command Prompt as Administrator) and run your installation from there. Also, you may want to check User Account Control settings and lower the slider if it's too restrictive.