SEO optimization for multistore - indexing

I am working on the SEO optimization of a multistore. For example I have in the same language and same currency website:
www.test.com
subdomain.test.com
Why like that? Because main is for wholesales customers and subdomain for retail customers.
We have too much products so it's impossible to make different text for shared products.
So we had to set the product for both stores. So the duplication is almost 100% (of course the menu and some information around product is a little bit different but the product is the same) For us and also for Google is main www.test.com.
What is the best in this case to get from google the best ratio? I'm wondering if our main website isn't a little bit go down cos of duplication on subdomain.
I was thinking about setting subdomain to noindex,nofollow and let Google index only main website.
Or if this isn't problem for Google I can let like now but I'm not sure.

You can use canonical tag on the subdomain pages. Canonical Tag tells search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs. Following is the syntax of canonical tag:
<link rel="canonical" href="https://www.test.com"/>

Related

SEO And AJAX Sites

Is it possible to help search engines by giving them a list of urls to crawl? It might be hard to make the site SEO friendly when using heavy AJAX logic. Let's say that the user chooses a category, then a sub-category and a product. It seems unnecessary to give categories and subcategories urls. But giving only products a url makes sense. When I see the url for the product, I can make the application navigate to that product. So, is it possible to use robots.txt or some other method to direct search engines to the urls I designate?
I am open to other suggestions if this somehow does not make sense.
Yes. What you're describing is called a sitemap -- it's a list of pages on your site which search engines can use to help them crawl your web site.
There are a couple ways of formatting a sitemap, but by far the easiest is to just list out all the URLs in a text file available on your web site -- one per line -- and reference it in robots.txt like so:
Sitemap: http://example.com/sitemap.txt
Here's Google's documentation on the topic: https://support.google.com/webmasters/answer/183668?hl=en

How to remove duplicate title and meta description tags if google indexed them

So, I have been building an ecommerce site for a small company.
The url structure is : www.example.com/product_category/product_name and the site has around 1000 products.
I've checked google webmaster tools and in the HTML improvements section it shows that I have multiple title and meta description tags for all the product pages. They all appear two times, both:
-www.example.com/product_category/product_name
and
-www.example.com/product_category/product_name/ (with slash in the end)
got indexed as separate pages.
I've added a 301 redirect from every www.example.com/product_category/product_name/ to www.example.com/product_category/product_name, but this was almost two weeks ago. I have resubmitted my sitemap and asked google to fetch the whole page a few times. Nothing has changed, GWT still shows the pages as duplicate tags.
I did not get any manual action message.
So I have two questions:
-how can I accelerate the reindexation process, if it's possible?
-and do these tags hurt my organic search results? I've googled it, yes and some say it does and some say it doesn't.
An option is to set a canonical link on both URLs (with and without /) using the URL without a /. Little by little, Google will stop complaining. Keep in mind Google Webmaster Tools is slow to react, especially when you don't have much traffic or backlinks.
And yes, duplicate tags can influence your rankings negatively because users won't have proper and specific information for each page.
Set a canonical link on both Urls is a solution but it take time from my experience.
The fasted way is to block old URL in robots.txt file.
Disallow: /old_url
canonical tag is option but why you are not adding different title and description for all pages.
you can add dynamic meta tags one time and it will create automatically for all pages so we dont worry about duplication.

SEO: how can dynamic URL with query strings be searched by search engine bots?

I’m developing an ecommerce web site in ASP.NET using SQL server 2008 database.
Most of my pages are database driven and all the content is gathered from a SQL Server.
Every product page is created dynamically from data coming from the database, hence every product’s page URL has a unique query string, containing a “product_id” variable.
*Example: http://www.myecommence.com/products.aspx?product_id=1*
I'd like to improve my Search Engine Optimization.
Dealing with a small number of products could be fine but what if I
had more than 1000 products, how could every product be crawled?
How does the google spider/bot know that a product_id with a
hypothetical number of 767 exists?
I’ve been googleing this, still I can’t understand how pages that
have absolutely no reference in the site or external sites can be
crawled? If this is possible the spider should know how to read the
website’s database tables, but I guess that this is not the case.
At this point since most of the pages and links are dynamic how
could they be indexed, the same thing applies to “user detail” pages
that are accessed via query string using a “user id=n”?
Probably what I’m asking has already been discussed but still I don’t have clear some points.
I would advise using Mod Rewrite rules to make your URLs search engine friendly.
This is very important for Google.
As is a good category structure.
Eg:
domain.com/t-shirts/girls/star-wars-t-shirt/
is far better than
domain.com/products.aspx?product_id=1*
Here is some info:
http://msdn.microsoft.com/en-us/library/ms972974.aspx
http://www.wrox.com/WileyCDA/Section/id-305997.html
To answer your questions:
Dealing with a small number of products could be fine but what if I had more than 1000 products, how could every product be crawled?
If you have a good sitemap / menu structure etc, it is likely that Google will crawl all your pages.
How does the google spider/bot know that a product_id with a hypothetical number of 767 exists?
Via crawling your site, via your sitemap, via the menu system on the site etc. However always remember: Google is not psychic - it cannot find a page unless you tell how to / link to it.
I’ve been googleing this, still I can’t understand how pages that have absolutely no reference in the site or external sites can be crawled? If this is possible the spider should know how to read the website’s database tables, but I guess that this is not the case.
If you have no reference - you are doing something wrong. Improve your site structure.
At this point since most of the pages and links are dynamic how could they be indexed, the same thing applies to “user detail” pages that are accessed via query string using a “user id=n”?
Nothing wrong with a dynamic URL per-se - but again I would recommend implementing search engine friendly URLs via Mod Rewrite or similar - see the above resources.
Good luck,
Colin
Modern systems optimize for SEO by allowing for either custom or automated URLs that remap to your id based url pattern. This URL style allows for a fully custom word for word product title or keyword/description, which carries more weight than a random id number in a URL.
To ensure all individual pages are indexed, you generally benefit most from submitting or making available a sitemap xml. More info from google on generating one here:
https://code.google.com/p/googlesitemapgenerator/
Hope that gets you going in the right direction!

Two URL's, same content, is this considered duplicate content by search engines?

I've developed a service that allows users to search for stores on www.mysite.com.
I also have partners that uses my service. To the user, it looks like they are on my partners web site, when in fact they are on my site. I have only replaced my own header and footer, with my partners header and footer.
For the user, it looks like they are on mysite.partner.com when in reality they are on partner.mysite.com.
If you understood what I tried to explain, my question is:
Will Google and other search engines consider this duplicate content?
Update - canonical page
If I understand canonical pages correctly, www.mysite.com is my canonical page.
So when my partner uses mysite.partner.com?store=wallmart&id=123 which "redirects" (CNAME) to partner.mysite.com?store=wallmart&id=123, my server recognize my sub-domain.
So what I need to do, is to dynamically add the following in my <HEAD> section:
<link rel="canonical" href="mysite.com?store=wallmart&id=123">
Is this correct?
It's duplicate content but there is no penalty as such.
The problem is, for a specific search Google will pick one version of a page and filter out the others from the results. If your partner is targeting the same region then you are in direct competition.
The canonical tag is a way to tell Google which is the official version. If you use it then only the canonical page will show up in search results. So if you canonicalise back to your domain then your partners will be excluded from search results. Only your domains pages will ever show up. Not good for your partners.
There is no win. The only way your partners will do well is if they have their own content or target a different region and you don't do the canonical tag.
So your partners have a chance, I would not add the canonical. Then it's down to the Google gods to decide which of your duplicate pages gets shown.
Definitely. You'll want to use canonical tagging to stop this happening.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=139394
Yes. It will be considered as duplicate content by Google. Cause you have replaced only footer and header. By recent Google algorithm, content should be unique for website or even blog. If content is not unique, your website will be penalized by Google.

SEO Question, and about Server.Transfer (Asp.net)

So, we're trying to up our application in the rankings in the search engines, and one way our SEO guy told us to do that was to register similar domains...for example we have something like
http://www.myapplication.com/parks.html
so..we acquired the domain parks.com (again just an example).
Now when people go to http://www.parks.com ...we want it to display the content of http://www.myapplication.com/parks.html.
I could just put a forwarding page there, but from what i've been told that makes us look bad because it's technically a permanent redirect..and we're trying to get higher in the search engine rankings, not lower.
Is this a situation where we would use the Server.Transfer method of ASP.net?
How are situations like this handled, because I've defiantly seen this done by many websites.
We also don't want to cheat the system, we are showing relevant content and not spam or tricking customers in anyway, so the proper way to do achieve what i'm looking for would be great.
Thanks
Use your "similar" domain names to host individual and targetted landing pages that will point to your master content.
It's easier to manage and you will get a higher conversion rate.
Having to create individual page will force you to write relevent content and will increase the popularity of the page.
I also suggest you to not only build landing pages, but mini sites (of few pages).
SEO is sa very high demanding task.
Regarding technical aspects: Server.Transfer is what you should use. Never use Response.Redirect, Google and other search engines will drop your ranking.
I used permanent URL rewrite in the past. I changed my website and since lots of traffic was coming from others website linking mine, I wanted to have a permanent solution.
Read more about URL rewriting : http://msdn.microsoft.com/en-us/library/ms972974.aspx