Advertising Platform - system

I'm 100% sure that this isn't the right form to post a question like this, but I hope someone on here has the answer to my question.
Is there advertising platform that sends a true or false response dependent on if the user finishes the ad video to the server so I can add points to the users account.
(I don't need help adding points, or creating a point system, just an advertising platform that would be easy to integrate with the videos on my site)
I understand if this isn't the right forum for this, if someone could point me in the right direction. Before you say anything, yes I have googled, just can't find anything that suits my needs.

You need a video player that supports the VAST protocol
VAST provides a common protocol that enables ad servers to use a
single ad response format across multiple publishers/video players
This format allows to specify the so-called tracking elements - URIs that would be called once a particular events occurs. You can manually provide a VAST xml response with a tracking element for a video completion event.
Also consider using DFP to serve your video ads - it's free up until a certain traffic volume and would track everything you might need

Related

google home reading from website

I'm currently working on a project where my main focus is to create an Action for Google Home which can be invoked and asked to read out some articles (chosen previously from a list, also by voice) from a particular website.
I was wondering if it was possible, or if it were already some similar projects.
What I'd like to do is something like the feature in Pocket or instapaper, where you can make the device read the article for you.
I also thought to make something like a database with all the articles I'm interested in, which auto-updates itself whenever a new article is posted, but my main concern now is to be able to separate the articles in various lists, parse the article and in the end implement text to speech into the Action.
Also some implementations with 3rd party services and apps would be useful.
Please ask me if anything isn't exactly clear, english is not my first language.
Yes, this is possible. Not necessarily easy, but possible.
First - there is nothing in the Actions on Google library or in Google Home that will automatically scrape a website. That will be up to you.
Second - Responses from your Action are limited in how much they can send at a time.
If you're having it do text-to-speech, you're limited to two "text bubbles" of 640 characters each before the user has to reply. You should keep well below that and should probably stick to just one "text bubble".
If you're playing an audio cut, then you're limited to two minutes.
You can work around both of these limitations by using the Media Response. With TTS, you would play a portion of the text, a brief Media response, at the conclusion of which, your server would be triggered to send the next chunk of text. If it is all recorded, you can just send the longer audio as the Media.
Be advised, however, that if you're using the inline editor or using Firebase Cloud Functions (which the inline editor uses), that by default you're not able to access most sites outside Google's network. You need to upgrade to a paid plan to do so. I suggest the Blaze plan which is pay-as-you-go, but includes a free tier which is typically good enough for development work and light production usage.

How can I acquire data from social media to analyze it using machine learning?

I have a project where I'm required to predict future user location so that we can provide him with location specific services as well as collect data from his device that would be used to provide a service for another user etc...
I have already developed an android app that collects some data but as social media is the richest in terms of information, I would like to make use of that. For example, if the user checks in in a restaurant and gives it a good review (on fb for example) then he is likely to go back there. Or if he tweets a negative tweet about a place then he is unlikely to go back there... these are just examples I thought of.
So my main issue is: how do I even get access to that information? I mean it's not like the user is going to send me a copy of every social media activity they have so how do I get it and is that even possible? Because I know fb, twitter and other social medias have security policies so I initially thought it couldn't be done and that only facebook gets access to their users' information to predict their likes and dislikes and show them adds and sponsored posts accordingly but when googling it, I found a lot of tools that claim to be able to provide that sort of data. How did they even acquire it and is it possible for me to do the same?
Facebook, Twitter, etc. have well-documented APIs that may or may not allow you to access the data.
For the APIs, see the official documentation of each, because anything I write here will likely be outdated in a year or two, as their APIs change.
Don't rely on web scraping. The web sites change design more often than the API, and you will likely violate the terms-of-service.

Track how often link was clicked

I am currently running a website where I promote different coffees from pubs in my city. On my website I have links to the different coffees.
I have recently seen some of this links being shared on Facebook and other social networks.
So I was wondering if it is somehow possible to track how often one of this links are being clicked?
I have tried using redirects to my site but Facebook uses my pictures in the previews, whereas I don't want this because it is misleading.
I have seen that this works with Bitly so it must somehow be possible?
And there are of course different services providing this, but it would be nice if it would run without any foreign services.
So basically I am looking for a solution which will let me know how often a link, origination from my site was clicked in Facebook, Google+ or any other forum.
There definitely is. Try looking into Google Analytics, it will show you show much data from your personal websites and links that it can blow your mind! Here is the link
Google Analytics helps you analyze visitor traffic and paint a
complete picture of your audience and their needs. Track the routes
people take to reach you and the devices they use to get there with
reporting tools like Traffic Sources. Learn what people are looking
for and what they like with In-Page Analytics. Then tailor your
marketing and site content for maximum impact.
You can even get a free package to use!
Hope this helps!
Yes you have plenty of analytical options.
Something as straight forward as Google Analytics for example.
If you are using cpanel on your hosts server, you even have options such as AWSTATS, which will also provide information.
If all else fails you can even use post data stored in your apache / nginx logs.
Since you have amended your question you might want to check out this tool. It is not google. :)
It is called Click Meter and performs Link Tracking and provides click reports, etc

Play podcast episode via iTunes from web

I want to make the podcast player on our website register plays with iTunes, to get a better ranking on iTunes. I figured this could be possible if iTunes provided an iTunes URL for every episode, but I cannot find one. I've tried looking at the search/lookup API, but it seems to me it doesn't output individual episodes.
Anyone know if this is possible? Registering/tracking plays to iTunes.
iTunes does not provide usage or download statistics. See their explanation from http://www.apple.com/itunes/podcasts/specs.html#tracking :
Please note that iTunes does not provide usage statistics, because we do not host feeds or episodes. Some podcasters have created
mechanisms for tracking the number of times that each episode has been
downloaded.
If the goal is to get better ranking, encourage your podcast listeners to subscribe, review, and rate for your podcast. Those things are more visible in the iTunes store and to potential new listeners & subscribers.
If you are using a CMS like WP there are plenty of plugins that will give you the analytical data that iTunes (stitcher et al) dosn't provide.
of course, all itunes does is provide a nifty UI for listeners to find your cast; it PLAYS off of your site. I wasn't satisfied with the "popularity bar" on my 'cast...cuz the what is it popular relative to? other casts in same category? all of them? ...
anyway I was already using "seriously simple podcasting" - a wp plugin to properly config my 1400x1400 jpg, my cast and all its meta-data so itunes could
crawl & play it.
make no mistake, this is not a plug; just the way I found that works easy; they have a tracking plugin as well - it tells me number of unique downloads and whether the users are using mobile or desktop to access (not much but way better than nothing) - number of downloads was mainly what I wanted to know.
As for improving your ranking; max-out quality and quantity, make it something people (not just in your specific peer group) would WANT to listen to. Same deal for blogs, be funny, be informative, be creative, be unique, be scandalous, above all BE INTERESTING or your newest listener won't rate, subscribe, or even comeback. QUALITY is the only legit SEO for pages, 'casts, etc.

How to make a Tag cloud app that post on a website?

I want to make an app where the users can post messages that will be displayed on a website. The users would need to create a username and password to be able to post.
The app would be like a twitter, but only be able to post through the app and read the last few posts and not be able to write private messages.
The website would function like a huge cloud of thoughts where everyone could go and read what others have written. Once the post hit the cloud, they can't be deleted. Only me could delete posts.
All posts would have different color and font size, it would look like a huge tag cloud on the website.
How do I make an app and a website like this?
David H
The tutorial application for Google Application Engine is an unstyled version of what you describe. They'll even host it for you for free (up to a non-trivial level of usage).
The tag cloud creation is not so very hard but without knowing your preferred language it is hard to point you to helpful libraries (there are plenty out there).
Getting people to use it will be the hard part.
added in response to comment:
Good luck on your endeavor. I would be surprised if you weren't able to learn everything you need to know and have a working web app by the time school starts. I found a simple stand alone web cloud creation library that explains what it does and will run on GAE. So now even that part is in place for you.
I'm tempted to make some pathetic reference to the sorts of computing that I did prior to high school, but I expect that you probably have SD data cards have more computational power than I had available to me. Kids these days! ;)