microdata type NewsArticle in index page and double content Organization - seo

Question

My question about double content.
In my index page (home page) i have news block. Each news article refers to the id="microdataCompany" itemscope itemtype="http://schema.org/Organization"
Part of my code:
<section itemscope itemtype="http://schema.org/ItemList">
<div class="news">
<h2 itemprop="name">News</h2>
<article class="first-news">
<ul>
<li itemprop="itemListElement" itemscope itemtype="http://schema.org/NewsArticle" itemref="microdataCompany">
<meta itemprop="position" content="1" />
<a href="http://example.com/" title="Первая статья" itemprop="mainEntityOfPage url">
<span>Date Published:<span itemprop="datePublished"> 2017-02-14</span>
<br>Date: <span itemprop="dateModified">2017-02-14</span><em itemprop="headline"><br>New article</em></span>
</a>
<p itemprop="description">Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum</p>
<h4 itemprop="author" itemscope itemtype="https://schema.org/Person"> Autor: <span itemprop="name">Black Jack</span></h4>
</li>
</ul>
</article>
<article class="second-news">
<ul>
<li itemprop="itemListElement" itemscope itemtype="http://schema.org/NewsArticle" itemref="microdataCompany">
<meta itemprop="position" content="1" />
<a href="http://example.com/" title="Первая статья" itemprop="mainEntityOfPage url">
<span>Date Published:<span itemprop="datePublished"> 2017-02-14</span>
<br>Date: <span itemprop="dateModified">2017-02-14</span><em itemprop="headline"><br>New article</em></span>
</a>
<p itemprop="description">Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum</p>
<h4 itemprop="author" itemscope itemtype="https://schema.org/Person"> Autor: <span itemprop="name">Black Jack</span></h4>
</li>
</ul>
</article>
<article class="third-news">
<ul>
<li itemprop="itemListElement" itemscope itemtype="http://schema.org/NewsArticle" itemref="microdataCompany">
<meta itemprop="position" content="1" />
<a href="http://example.com/" title="Первая статья" itemprop="mainEntityOfPage url">
<span>Date Published:<span itemprop="datePublished"> 2017-02-14</span>
<br>Date: <span itemprop="dateModified">2017-02-14</span><em itemprop="headline"><br>New article</em></span>
</a>
<p itemprop="description">Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum</p>
<h4 itemprop="author" itemscope itemtype="https://schema.org/Person"> Autor: <span itemprop="name">Black Jack</span></h4>
</li>
</ul>
</article>
</div>
</section>
<aside class="aside-1" itemprop="publisher" id="microdataCompany" itemscope itemtype="http://schema.org/Organization">
<div class="service" itemprop="makesOffer" itemscope="" itemtype="http://schema.org/Offer">
<ul>
<li><a itemprop="url" href="/services/something/">something</a></li>
<li><a itemprop="url" href="/services/something/">something</a></li>
<li><a itemprop="url" href="/services/something/">something</a></li>
</ul>
</div>
<div class="contacts">
<a itemprop="url" href="http://example.com">
<div itemprop="name">Company</div>
</a>
<hr>
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<strong>Adress: </strong>
<span itemprop="addressCountry">Country</span>,
<span itemprop="addressRegion">Region</span>,
<span itemprop="addressLocality">City</span>,
<span itemprop="streetAddress">street</span>.
<br>Postal index:
<span itemprop="postalCode">429384828</span>
<br>
</div>
<hr>
<strong>telephone : </strong><span itemprop="telephone"> [phone] </span>
<br>
<b>Email : </b><span itemprop="email">maili#mail.com</span>
<br>
<strong>Founding: </strong><span itemprop="foundingDate"> 2000-01-01</span>
<br>
</div>
</aside>
In google mirodata validator we have double content (description Organization)
Image from google testing microdata
It is not good for SEO. Because google bot say thats its spam.
What do i do?

Answer 1

First of all, duplicate content is something different ("content that appears on more than one web page").
In your case, you have one Organization item that gets referenced as publisher of three NewsArticle items. This is the perfect solution for such a case.
The output in the SDTT shows you that Google understands it correctly. It lists the three NewsArticle items, and each NewsArticle has the Organization as publisher. In some cases, each news item might have a different organization as publisher, but in your case, it’s the same organization. That is, of course, not problematic: it is the same organization, so this should be represented in the structured data, too.