wix srvany.exe as a service not running - vb.net

Question

I have a Kofax component exe which I want to run as a service. Earlier srvany.exe is used to register the exe as a service manually. I am creating a wix msi installer which will install it as a service. After installation when I am running exe as a administrator manually then it is running perfectly and doing proper updates otherwise without admin giving some activex error. Therefore I checked "Run this program as a administrator" in exe property. My problem is the service installed by msi is not executing the exe automatically and no update happening. But if service is up and running and then I will try to run exe manually then it is giving message that "it is already running" that means service is running exe but not updating anythiing. What change should i make in below code so that service can pick the exe and run.
<Component Id="comp_KofaxCaptureQCRoute_exe" Guid="F7C1EBE7-3D7B-4E6D-8098-81EDDFD156EF" Permanent="no" Transitive="no">
<File Id="file_KofaxCaptureQCRoute_exe" DiskId="1" Hidden="no" ReadOnly="no" TrueType="no" System="no" Vital="yes" Name="KofaxCaptureQCRoute.exe" Source="..\QC Route\KofaxCaptureQCRoute\bin\debug\KofaxCaptureQCRoute.exe" KeyPath="yes" />
</Component>
<Component Id="comp_file_srvany" Guid="D9CA373B-66B9-4FC5-A88D-E97FDDBBD526">
<File Id="file_srvany" Source="..\QC Route\srvany.exe" KeyPath="yes" />
<ServiceInstall
Id="QCRouteService"
Type="ownProcess"
Name="QCRouteService"
DisplayName="Kofax_QCRoute_Service"
Start="auto"
Account="[SERVICEACCOUNT]"
Password="[SERVICEPASSWORD]"
ErrorControl="normal"
Vital="yes"
/>
<ServiceControl Id="Kofax_QCRoute_Service" Stop="both" Remove="uninstall" Name="QCRouteService" Wait="yes" />
<RegistryKey Root="HKLM"
Key="SYSTEM\CurrentControlSet\Services\QCRouteService\Parameters"
Action="createAndRemoveOnUninstall">
<RegistryValue Type="string" Name="Application" Value=""[#file_KofaxCaptureQCRoute_exe]"" />
</RegistryKey>
<RegistryKey Root="HKLM"
Key="SYSTEM\CurrentControlSet\Services\QCRouteService\Enum"
Action="createAndRemoveOnUninstall">
<RegistryValue Type="string" Name="0" Value="Root\LEGACY_QCROUTESERVICE\0000" />
<RegistryValue Type="integer" Name="Count" Value="1" />
<RegistryValue Type="integer" Name="NextInstance" Value="1" />
</RegistryKey>
</Component>

Answer 1

I believe in your service install you're trying to run it under the account specified by the properties SERVICEACCOUNT, SERVICEPASSWORD possibly taken from an example seen elsewhere.
If you don't have these properties set then you should use a ServiceInstall close to this one
<ServiceInstall
Id="QCRouteService"
Type="ownProcess"
Name="QCRouteService"
DisplayName="Kofax_QCRoute_Service"
Start="auto"
Account="LocalSystem"
ErrorControl="normal"
Vital="yes"/>
Also note your ServiceControl has omitted the Start inner text
<ServiceControl Id="Kofax_QCRoute_Service" Start="install" Stop="both" Remove="uninstall" Name="QCRouteService" Wait="yes" />