I've added complete tags in the home page. But When I tried to find website on search engine it shows brand name only.
Meta Description is appearing correctly in search engine but instead of showing Meta title it shows Brand name.
Please share your feedback so that I can add accurately.
Meta tags are important part of SEO, but not the primary factors.
When you say they do not show, i believe you are talking specific tags, such as keyword tag, in such case please not that keyword tag is not anymore a factor in SEO for search engines such as Google, for Meta Title, your page title will show first that is also because the meta title has also been deprecated.
Use your meta tags for description and social graph, that's the most you will need in meta for SEO.
Related
When I specify a page as having <meta name="robots" content="noindex"/>, are the description and keywords meta tags looked at by search crawlers? Can I exclude them entirely?
You can exclude them entirely. Meta keywords and description are not used by search engines for indexing. Meta description is only used to display information in search results, but since you don't index your page, it does not make sense to create a description.
The noindex value disallows indexing the content of a document.
When a bot crawls this document, it can of course see everything, which includes the meta-description and meta-keywords, but it may not index this content.
Is There any way so that i change the snippet created by google indexing,so that it Drives more Traffic,Making it more Relavent which i can show to the users
Google will choose your search results snippets from the following places (not necessarily in this order):
The page's Meta Description tag
The page's Open Directory Project (ODP) Listing
Page content relevant to the search query
If you do not want Google to use the ODP listing's description then you can tell them not to do so with the following Meta tag:
<meta name="robots" content="NOODP">
If you want to encourage Google to use your Meta Description tag then make sure it is unique to each page. Also make sure it contains an accurate description of the page's content.
In thew absence of an ODP description and Meta Description tag, Google will use a portion of the page's text as the description. This text will contain the closest matches to the search query. I have not seen any official limit to how long this can be but a couple of sentences seems about right.
On a related note, if you don't want a snippet to be shown with a particular page you can use the following Meta tag to prevent one from being shown:
<meta name="robots" content="nosnippet">
See this blog post for Google's tips on using the meta description tag.
According to this site, "The meta description should typically be at most 145 to 150 characters in length as these are the maximum number of characters typically displayed at Yahoo! and Google, respectively."
I just found out that Google recently decided to start using their own "title" when they display their search results. Also, after checking Yahoo and Bing I saw that the way they are displaying their results are the same but in completely different way than Google.
I guess my question would be, if there is an actual "correct" way of adding titles to my pages in order for Google to display what I want them to and this way get the same results with Yahoo/Bing that are currently using the page's title as a search result (sometimes they pick up the first tag and use it as title).
Any recommendations or links to follow for more studying would be appreciated.
There's nothing you can really do about it. Google will choose what title to display based on criteria they have not made public. This usually is the page's title as found in the <title> tag but if Google feels a different title better summarizes the page's content they may choose to display something else.
You can try to change your page titles to better reflect the page's content and see if that helps.
Using optimal keyword prominency in meta tags according to guidelines... and Google will pick up your meta tags. See our news portal's source and metas (keywords: hírek, választás 2014, etc.): http://valasztas2014.hir24.hu/
My site design has three rails: navigation on the left, user generated discussions in the center (liquid), and a primary editorial block in the right rail (no advertising). So, an article would be published by me and appear at the top of the right rail, and user comments would appear in the center rail.
I want search engines to see the right rail content as the primary content, and so the meta description for each page would be related to the right rail.
Is it possible to do this in an SEO friendly way?
[Note: an SEO consulting firm have implied to my boss that web crawlers only "care about the center rail", and if the meta information disagrees with center rail content they will ignore the page]
Search engines cannot see the page the way human users do. Search engines see just the html code of the page, so they cannot distinguish between left, center or right rails. They do, however, have a sense of were the header, the body and the footer of a page is.
When it comes to the body of a page, search engines tend to give more relevance to text which closer to the the top. So if you can have a block of text at the top of your html source, move it visually with CSS somewhere lower on the page, and still (probably) remain more relevant than other blocks of text.
However, there is no way to specify to search engines what your "primary content" of a page is. Search engines determine the relevancy of a page in relation to keywords based on a lot of different on-page signals, so you should focus on those.
As for the meta description, your boss should choose the SEO consulting firms more carefully, as what they recommended is actually a nonsense. Meta descriptions are only used (eventually) by Google (for example) to generate the snippet for your pages in search results. They have no value when in comes to rankings.
Here's two SEO facts regarding meta descriptions that come directly from Google: Seo Fact NO.3, Seo Fact NO.4
Positioning of visible content on a page is handled using CSS.
There's a number of different approaches available from using float to position:absolute etc. For SEO purposes, there's no single-best approach, as long as you have your article content appear closest to the <body> tag, before the other "rails" or "columns".
do you know how google recovers the description of a website in their search results? is it the meta-description? the first paragraph?
Their algorithms aren't officially released to the public, but if there is a meta description tag, it takes that. Otherwise it generally depends on where the keywords lie within the body of the webpage. If someone is searching for "foo", a paragraph with foo in it will likely appear, with foo highlighted in bold.
Search Engines (including Google) crawl through the first introductory paragraph of the page or a post and takes that excerpt to put in the description when search results are shown. But there's a protection measure that one should take to be SEO friendly. If you are starting your page/post with an image, it negatively affects the SEO of that page because the search results are in text form and for that search engines won't understand the format of the image since they want a text description. In case of WordPress, use All IN One SEO Pack Plugin to manipulate the description if you are starting your post/page with an image.