Adding schema.org to site - seo

I want to add schema.org to my site, I've read some guides for that and I understood the way I should do that. But should I add these tags for example for images and url:
<figure itemprop="associatedMedia" itemscope itemtype="http://schema.org/ImageObject">
<a itemprop="contentUrl" href="someurl" rel="bookmark">
<img src="someurl"/>
</a>
</figure>
to all my images, all my urls, all my pages or there is a way to do that globally for my site?

Yes, they are meant to be added to all your tags. That way you show search engines the semantic relationship between every item on your webpage.
If you don't use any programming or frameworks, you need to add them by hand.
It is a good practice to always validate them while developing to see how Search Engines will see them: http://www.google.com/webmasters/tools/richsnippets

Related

Can I build my html with dynamic Schema.org markup?

I have a page for Mobile application details and features, but the app itself is not implemented yet and not available on any store, so I don't know the size,version,rating etc..
The question is can I render the page with dynamic Schema.org markup, which means to build now for example as an Article markup, and once the app is live the page will be built with MobileApplication ? Can I do this and Google will like it and understand it? if not, what can I do for my case?
#if(IsAppLive){
<div itemscope itemtype="http://schema.org/MobileApplication">
}
else{
<div itemscope itemtype="http://schema.org/Article">
}
Yes, but Google will only scrape and index one version. It won't register a second version until it re-scrapes, which can take up to two weeks.

SEO - Google index a specific part of a link

Google displays links to pages in its search results by taking all the text inside an tag as the link. So this:
<a href="#">
<span>1</span> This is a great story
</a>
displays in Google search results as:
1 This is a great story
Is there any way to tell Google to index a specific part of the link text, e.g.
<a href="#">
<span class="dont-index-me">1</span>
<span class="index-me">This is a great story</span>
</a>
So I can have just: 'This is a great story'.
Or is the only option to change the markup:
<span>1</span> This is a great story
No. Google will index an entire page's contents. there is no way to tell Google to ignore part of a page. There are black hat techniques, of course, but those just get you banned if you get caught and aren't worth the risk.
just change the markup (2nd solution) ie. move it out of <a> tag

Semantic markups to index PDF files

What is the proper way to index PDF files ? I would like to add semantic information in them, and help search engines present the files more accurately, more precisely (a particular image, text inside the PDF file). I am thinking about using ontologies that engines already understand like Schema.org.
How about using schema.org to link to the PDF file from a web page like this:
<div itemscope itemtype="http://schema.org/Article">
<img itemprop="thumbnailUrl" src="http://www.example.com/how_to_build_a_web_app.jpg"/>
<a itemprop="url" href="http://www.example.com/how_to_build_a_web_app.pdf">
<span itemprop="name">How to Build a Web App</span></a>
by <span itemprop="author">John Smith</span>
<div itemprop="description">This short e-book explains what a web application
is and how to build one.</div>
</div>
This lets you associate a title, image and textual description with the article in the PDF.

Specify Author with Microformats

I would like to make the author of a page appear in Google Rich Snippets.
Is it possible to do that with Microformats?
See the "People" microformat documentation for Google Rich Snippets. Here's the overview of how the snippets work. After filling in the vCard, make sure to submit it to Google so it gets picked up.
Note that it's still an experimental feature and it appears they're mostly focusing on reviews and social networking, so you're not at all assured that they'll display the vCard you add, or will know that it's the page author. But it's easy enough to add.
Sample (from the documentation above):
<div class="vcard">
<div class="fn">John Smith</div>
<span class="nickname">Smithy</span>
<span class="url">http://www.example.com</span>
<span class="org">ACME</span>
<span class="adr">
<span class="locality">Albuquerque</span>
</span>
<span class="title">Engineer</span>
Darryl
</div>
According to Google's guidelines seems to be better when you use rel=”author” authorship declaration. Highly recommended in the case of news websites, blogs, or opinion sites (http://www.kozelben.hu/)...
AFAIK it's only done for Google Scholar and there's no other way yet.

How to create a Web slice with Search?

Does anyone know how bing's weather webslice search works? I am attempting to create a web slice(only available in IE8) with search built in and I have read that forms are not allowed and neither is javascript. Any help would be appreciated.
You can create active content by defining it on another page using the entry-content rel attribute of an tag. In this example slice.aspx has JavaScript code on it.
<div class="hslice" id="MySlice">
<p class="entry-title">
My Active Slice</p>
<a rel="entry-content" href="slice.aspx" />
<div class="entry-content">
</div>
</div>
You can achieve a similar effect using some simple javascript in a Chrome extension to create an Arbitrary Web Slice extension but with the advantage of being able to take any slice out of any web page, not just predefined Web Slice areas like Bing weather. Obviously only works in Chrome but Firefox has a similar extension API in GreaseMonkey.