What are the risks of using 301? - seo

We want to migrate from CMS to own system.
Page addresses in CMS and own system are different. We want to use 301 redirect to all website's pages.
The output HTML of CMS and own system have some few differences:
OpenGraph semantic
No javascript generated by CMS
Should we be afraid the failing of search traffic?

If done properly, the 301 is the way to go when the url is changed permanently. The most common mistake our clients do is to change the URL of a page and never redirects the old page's url to the updated location. This causes 404 pages.
My advice is to structure everything. Start with generating a file containing all current URL of the website. Then use an excel file or google sheet and pages those in. Right next to that column add another one - this is the column where you decide what you should do with each URL (either keep, remove/kill, combine it another page or change the URL).
Since you want to change the CMS, I am not sure how your have structured your pages right now and how they are indexed, BUT whatever you do, make sure that if anything in the URL has been changed, use a 301 to permanently redirect the old URL to the new location. Otherwise if that page receives some traffic, you will lose the traffic as the visitors would land on 404 (page not found) page.
Go through the URL list, one by one and determine what will happen with that page/url.

Related

How to Avoid a Mixed-Content Error When Displaying a Search Result?

Question:
How can I include both https: and http: results from a single domain in a Google custom search engine but display any such result in an iframe with a secure parent window?
How It's Structured:
My Google custom search engine currently searches "mydomainname.com/directory/" with the option to "Include all pages whose address contains this URL". It operates on a specific page of the website to search pages within the specified directory. The Link Target set in Websearch Settings is an iframe on the same page as the search bar.
The browser window and the iframe src are both on the same secure domain. And since the search results are all from a directory within the site structure, are all on this same domain as well.
Currently some results appear as "https://..." and some appear "www...". Obviously, this creates a mixed-content error when the browser window is https:// and an attempt is made to display a http:// search result in the iframe.
The results that are http:// will, of course, also work as https:// urls. I do not know what makes a page or file appear in the search results as "www." or "https://" when they all originate from a single secure domain.
The "http://" results appear even if I specify the site to be searched as https://www.mydomainname.com/directory/. I don't want to exclude these results, but I want them to be able to be displayed when browsing the site securely.
The Objective:
So the bottom-line rule that I need to work around is that insecure pages or files cannot be loaded into an iframe on a secure web page. I obviously want users to be able to utilize the https:// site but then I need the search to function in such a way that allows for all possible search results for these users.
The reason I need the results' target to be this iframe is that this is the frame that displays all the content of the web page. The search results work in harmony with the organization of other information. Such that choosing a link from a category in the page's navigation and choosing a search result from the custom search result display the chosen content into the same location, the iframe.
What I've Tried:
I've tried designating https:// specifically in the Google Search Engine (gse) settings and removing : 'http' from the script line gcse.src =(document.location.protocol == 'https:' ? 'https:' : 'http:') + '//cse.google.com/cse.js?cx=' + cx;.
I looked in the script file that it's linking to: http://cse.google.com/cse.js?cx=012685392925564329750:ghl2znnfada but I can't decipher what might need to be changed in it.
In the error log on the console I don't see much to be relevant except for the expected inability to load insecure pages while browsing securely. But there is this that looks like (maybe) it's relevant? though I could be completely wrong because I can't really decipher it either:
Mixed Content: The page at
'https://mydomainname.com/directory/index.php' was loaded over HTTPS,
but requested an insecure script 'http://www.google.com/jsapi?
key=ABQIAAAAdCtw6Xq1Q31YAr7VSQOSvxS5g7WKqCWUBuUdhz3-
rUOumR2saRSPGvey2WjYALW7f5_JzakSL3lAEg'. This request has been blocked;
the content must be served over HTTPS.
Insecure Script from Error Message:
http://www.google.com/jsapi?key=ABQIAAAAdCtw6Xq1Q31YAr7VSQOSvxS5g7WKqCWUBuUdhz3-rUOumR2saRSPGvey2WjYALW7f5_JzakSL3lAEg
Proposed Paths to a Solution:
I am open to any solution methods that may be possible. I have considered several routes but am not sure how to properly execute them or have failed in my attempts to execute them.
Some solutions I thought may work are:
Show all results as https:// links (without excluding any) so that they can be accessed whether on a secure connection to the site or not.
Redirect any links clicked without https:// to be loaded into the iframe as https://
Change something about the pages and files on the server so that they only appear in the search results as https://
Change something about Google's search engine script so it parses all found results as https://
Somehow show links as http:// if browsing non-secure, and https:// if browsing secure *
*I don't know how viable or efficient this would be
The most robust solution is to migrate all your website in https :
use 301 (permanent) redirect from http to https
and activate HSTS (if possible with includeSubdomains)
Google will take a little time to update his index but the HSTS will automatically replace http by https so you should avoid any mixed content issues.

Home page redirect to the X Folder - Google make any difference for the home page Ranking?

I just find that One of my client website (Home page) redirect to "x" folder.
Like www.example.com ► 301 redirect to ► www.example.com/x/
Also into Google search result i am finding that most of the keywords come with Home page URL.
Should this redirection make any difference to keyword ranking?
Thanks
301 redirection signals to search engines that the resource has moved permanently and signals to attribute the existing SEO values to the new URL. After certain point in time, search engines will index the new URL and drop the old URL as you have signaled that the resource has moved permanently (theoretically).
With this redirection, search engines will start looking at new URL and evaluate against ranking algorithm. Search engine crawlers will stop going through the old URL and keywords/content of old pages does not make sense anymore.

How to Inform Google For Page URL Modifications in Same Domain?

I am renewing my web page and changing the site structure. It was in Asp and now it will be in Asp.Net
So page URLs will be modified. And some pages will be removed, some will be added. But mostly, the content and page names are same, only URLs will change.
The site has SEO work in it and we want to loose it minimum.Site is registered in Analytics and Webmaster Tools.
Google searches will end up blank pages and I don't want to loose my rank.
So I'm looking for a way to inform Google about new page URLs. Domain is same, only URLs. For example: the home page was /default.asp and now /home.aspx
Is there a way to tell Google that a particular URL address or page name has changed?
If all that is changing are the page URLs, Google Analytics cannot "know" that a page is the same, just with diferent URL.
But, you could apply a customized pageview using the _trackPageView() method, giving it the original url as parameter.
If you choose to do this, you will have to exclude the line that uses the method in the original GA code and apply it elsewhere, or pass the parameter to it directly with the orignial URL. All this is done in each page.
You can also read more about the method here.
For IIS (Asp.Net) you want to look into the following to find out how to do 301 redirects:
Response.RedirectPermanent(...) for redirecting from a page
or
"IIS 7 Routing Module and web.config" to set up bulk redirecting
I'd also suggest you consider supporting Search Engine Friendly (SEF) URLs while your making the move. The Routing Module can help you there as well.
You need to implement some form of 301 (301 is key) redirects. This way when google or any other search hits the old page, the index is refreshed with the new page. Asp.net allows you to do these redirects even at the IIS level, and where I'd suggest that they live. You'll also want to submit an up to date site map on webmaster tools.
Edit: Here's a good link on the redirects, http://www.iis.net/ConfigReference/system.webServer/httpRedirect

How to tell Google a page has moved?

We have #1 and #2 spots we would like to keep, but because of the way things were jumbled we have to migrate to a new domain.
We do not want the new domain to be penalized for duplicate content, we want it to naturally take the spot on Google.
How do we tell Google our page has moved?
301 redirects are the recommended way to do this according to Google themselves. I tend to perform 301's using a .htaccess file (a few different methods here) but it can also be done using PHP like this:
header('Location: '.$newlocation, true, 301)
What seengee user has answered is perfect.
Have a look to Google Webmaster Tools too; there's a specific option for Address change.
Change of address
If you're planning to move your site to a new domain, use the Change of Address tool to tell Google about your new URL. This will help us update our index faster and smooth the transition for your users.
For best results, follow these steps:
Set up the new site
Review our guidelines for moving your site to a new domain. Set up your content on your new domain, then make sure all internal links point to the new domain.
Redirect all traffic from the old site
Use a 301 redirect to permanently redirect the pages on your old site to your new site. This tells users and search engines that your site has permanently moved. Ask webmasters to update their links to point to your new domain and make sure incoming links to your old site are redirected correctly using the 301 redirects.
Add your new site to Webmaster Tools
Make sure you have added and verified your new domain.
Tell us the URL of your new domain
Try this: https://www.google.com/webmasters/tools add both domains there and then, go Change of address.
Http 301 Request is used for Permanent Redirect the old website's content,URL and Links to New Website URL. Google Never Penalize the New Website for Duplicate content.
what about "Keyword" you use in meta for performing in SERP result. After redirection how you manage them.
position before Redirection , after redirection have same OR not.
AS SEO purpose don't make Redirection withour proper plan. First make proper optimization of "B" page before "A" redirect ( 301, 302 ) "B" page.
Dont make 302 Redirect , its spammy after 3 months, why within 20 Days SERP catche show "B" page instead of "A" page.
in the end : Before Redirection - Optimize the Destination URl - for Benefit SEOand business
Have a Nice Day ... Thanks
Google itself detect your web page if you implemented the 301, 302 or 404 redirection. But if you want to tell google that you have moved your page then:
Go to google webmaster tool
In Crawl section there is an option of Fetch as Google.
Just enter your url and check the fetch status, you will find that google will index your new url.
in google webmaster tools click on change of site address.
firstly you need to put content on new website where you want to redirect the website.
redirect usingold website by using HTTP 301 code and after verify in google webmaster tools.
Do 301 redirects. This will tell the search engines that the pages have moved and where they are now. This also associates the old URL with the new URL for Google which means all of your old incoming links will now be redirects to your new pages. Also use Google Webmaster Tools to submit XML sitemap.
In both Google and Bing Webmaster tools, you can notify a change of address. I will warn you, however, that when changing domains, you're not going to keep your current rankings.
Submit a change of address notice in Webmaster tools
Do 1:1 page redirecting (redirect all other pages that can't be mapped to a similar page to your homepage)
Submit an up-to-date sitemap
This should help:
https://support.google.com/webmasters/answer/83106?hl=en
http://moz.com/blog/achieving-an-seo-friendly-domain-migration-the-infographic

Multiple Domain name

I have a customer that been on the web for some time. They have bought a domain name that describe it product, and a second one more up to date. Now that company has evolved to something more general and has bought a 3rd domain - something like:
vegetables.com (2005)
ecolo-vegetables.com (2006)
good-health-eating.com (2009)
Here are my questions:
What is the bet way to get all those domains under the new name?
The new name is unknown to search engine and other linker, I don't want to lose the ranking, so what is the best way to keep that ranking?
Can I point URLs to the "best" ranked domain?
What append to the backlinker? they link to which domain?
The new domain has a "-" in the name... which is really good to SEO but a little unnatural to type, should I get the no dash version too?
n.b. It make sense to redirect all the domain under the same, but will you choose the oldest (with modrewrite) or the newest but with no life under it's belt (so it doesn't exist anywhere in search engine)
another p.s. Some will tell me to redirect with .htaccess, but should I change the dns to point to the last .com. which solution is better
Are all three sites "Different" or do they point to the same website/content?
Use 301 Redirects to redirect your old domain names to the new domain names. If all domains are pointing to the same website, make sure you also use the Canonical Tag on all your pages.
If you 301 Redirect from the old domain names / urls, your rankings will be transfered to your new domain/pages. (the only exception to this may be any extra points you get from embedded keywords in your old domain names).
You should point old urls to your "new" urls/domain. Rankings and link juice should/will be transfered to the new urls/domain.
Ideally all your backlinks should update their links to the new domain, but it doesn't really matter. If the old domains are 301 redirecting to the new domain anyway, point to the old domain is just like pointing to the new domain.
Definitely get the no-dash version of the domain as well and just have it 301 redirect to the actual domain you want to target.
I'll give this a go.
1. You could possibly have redirects or just allow the DNS of the domain to point to the new (desired) website.
2. It's not hard to understand SEO (Search Engine Optimization) nowadays - ensuring you have the correct meta tags and other SE info will give you a big helping hand. There isn't any way of transferring SE ranks.
3. That's possible. You could have ABCDEF.COM at number 3 on google, but then set ABCDEF.COM to redirect to GHIJKL.COM.
4. If you set up redirects, and the new site has the same content as the old one, there is the possiblity of setting up your DNS and your redirect to redirect to the new version of the previous page on the new website.
( I don't think I worded that very well, hope you catch my drift )
5. Out of pure experience I'd say yes, get both. That way you can market to your customer audience as ABCDEF.com, but show to SEs as AB-CD-EF.COM.
Here is the best answer i got from this link
302 and 301 Redirects
When a request for a page or URL is
made by a browser, agent or spider,
the web server where the page is
hosted checks a file called
'.htaccess'. This file contains
instructions on how to handle specific
requests and also plays a key role in
security. The '.htaccess' file can be
modified so that it instructs
browsers, agents or spiders that the
page has either temporarily moved (302
redirect) or permanently moved (301
redirect). It is usually possible to
implement this redirect without
messing with the '.htaccess' file
directly, using your web host's
control panel instead.
From a search engine perspective, 301
redirects are the only acceptable way
to redirect URLs. In the case of
moved pages, search engines will index
only the new URL, but will transfer
link popularity from the old URL to
the new one so that search engine
rankings are not affected. The same
behavior occurs when additional
domains are set to point to the main
domain through a 301 redirect.
And the last word : from this link that just confirm what i know know !
First off, ensure you're using "301 redirects" rather than "302 redirects" or the link juice (PageRank) won't transfer to the destination URL. You can verify that 301s (not 302s) are in place by using a "server header checker" like this one. Only a 301 tells engines the previous URL has moved permanently and thus forwards the page's link equity to the new location.