Can't surf to WCF REST service from browser - wcf

Question

Consider this:
[ServiceContract]
public interface ICreditCardExtractor
{
[OperationContract]
[WebGet]
string CoolAction();
}
I've directed a new app in my IIS to the artifacts, and able to surf to files.
However, when I try to invoke the CoolAction (by browsing to http://localhost/MySvc/CreditCardExtractor.svc/CoolAction)
I get
The message with Action '' cannot be processed at the receiver, due to a ContractFilter mismatch at the EndpointDispatcher. This may be because of either a contract mismatch (mismatched Actions between sender and receiver) or a binding/security mismatch between the sender and the receiver. Check that sender and receiver have the same contract and the same binding (including security requirements, e.g. Message, Transport, None).
This is my web.config:
<configuration>
<system.web>
<compilation debug="true" targetFramework="4.5"/>
<httpRuntime targetFramework="4.5"/>
<!--pages controlRenderingCompatibilityVersion="4.0"/-->
</system.web>
<system.serviceModel>
<behaviors>
<serviceBehaviors>
<behavior>
<serviceMetadata httpGetEnabled="true" httpsGetEnabled="true"/>
<serviceDebug includeExceptionDetailInFaults="false"/>
</behavior>
</serviceBehaviors>
<endpointBehaviors>
<behavior name="web">
<webHttp/>
</behavior>
</endpointBehaviors>
</behaviors>
<protocolMapping>
<add binding="basicHttpsBinding" scheme="https"/>
</protocolMapping>
<!--added service behaviour configuration-->
<services>
<service name="WcfService1.CreditCardExtractor">
<endpoint
address=""
binding="webHttpBinding"
contract="WcfService1.ICreditCardExtractor" />
</service>
</services>
<serviceHostingEnvironment
aspNetCompatibilityEnabled="true"
multipleSiteBindingsEnabled="true"/>
</system.serviceModel>
....
</configuration>

Answer 1

You've defined your endpoint behavior - but you haven't applied it to the service endpoint - try to update your configuration to:
<services>
<service name="WcfService1.CreditCardExtractor">
<endpoint
address=""
behaviorConfiguration="web" -- add this line here!!
binding="webHttpBinding"
contract="WcfService1.ICreditCardExtractor" />
</service>
</services>