Funnel query with Amazon Redshift / PostgreSQL - sql

Question

I'm trying to analyze a funnel using event data in Redshift and have difficulties finding an efficient query to extract that data.
For example, in Redshift I have:
timestamp action user id
--------- ------ -------
2015-05-05 12:00 homepage 1
2015-05-05 12:01 product page 1
2015-05-05 12:02 homepage 2
2015-05-05 12:03 checkout 1
I would like to extract the funnel statistics. For example:
homepage_count product_page_count checkout_count
-------------- ------------------ --------------
100 50 25
Where homepage_count represent the distinct number of users who visited the homepage, product_page_count represents the distinct numbers of users who visited the homepage after visiting the homepage, and checkout_count represents the number of users who checked out after visiting the homepage and the product page.
What would be the best query to achieve that with Amazon Redshift? Is it possible to do with a single query?

Answer 1

I think the best method might be to add flags to the data for the first visit of each type for each user and then use these for aggregation logic:
select sum(case when ts_homepage is not null then 1 else 0 end) as homepage_count,
sum(case when ts_productpage > ts_homepage then 1 else 0 end) as productpage_count,
sum(case when ts_checkout > ts.productpage and ts.productpage > ts.homepage then 1 else 0 end) as checkout_count
from (select userid,
min(case when action = 'homepage' then timestamp end) as ts_homepage,
min(case when action = 'product page' then timestamp end) as ts_productpage,
min(case when action = 'checkout' then timestamp end) as ts_checkout
from table t
group by userid
) t

Answer 2

The above answer is very much correct . I have modified it for people using it for AWS Mobile Analytics and Redshift.
select sum(case when ts_homepage is not null then 1 else 0 end) as homepage_count,
sum(case when ts_productpage > ts_homepage then 1 else 0 end) as productpage_count,
sum(case when ts_checkout > ts_productpage and ts_productpage > ts_homepage then 1 else 0 end) as checkout_count
from (select client_id,
min(case when event_type = 'App Launch' then event_timestamp end) as ts_homepage,
min(case when event_type = 'SignUp Success' then event_timestamp end) as ts_productpage,
min(case when event_type = 'Start Quiz' then event_timestamp end) as ts_checkout
from awsma.v_event
group by client_id
) ts;

Answer 3

Just in case more precise model required: when product page can be opened twice. First time before home page and second one after. This case usually should be considered as conversion as well.
Redshift SQL query:
SELECT
COUNT(
DISTINCT CASE WHEN cur_homepage_time IS NOT NULL
THEN user_id END
) Step1,
COUNT(
DISTINCT CASE WHEN cur_homepage_time IS NOT NULL AND cur_productpage_time IS NOT NULL
THEN user_id END
) Step2,
COUNT(
DISTINCT CASE WHEN
cur_homepage_time IS NOT NULL AND cur_productpage_time IS NOT NULL AND cur_checkout_time IS NOT NULL
THEN user_id END
) Step3
FROM (
SELECT
user_id,
timestamp,
COALESCE(homepage_time,
LAG(homepage_time) IGNORE NULLS OVER(PARTITION BY user_id
ORDER BY time)
) cur_homepage_time,
COALESCE(productpage_time,
LAG(productpage_time) IGNORE NULLS OVER(PARTITION BY distinct_id
ORDER BY time)
) cur_productpage_time,
COALESCE(checkout_time,
LAG(checkout_time) IGNORE NULLS OVER(PARTITION BY distinct_id
ORDER BY time)
) cur_checkout_time
FROM
(
SELECT
timestamp,
user_id,
(CASE WHEN event = 'homepage'
THEN timestamp END) homepage_time,
(CASE WHEN event = 'product page'
THEN timestamp END) productpage_time,
(CASE WHEN event = 'checkout'
THEN timestamp END) checkout_time
FROM events
WHERE timestamp > '2016-05-01' AND timestamp < '2017-01-01'
ORDER BY user_id, timestamp
) event_times
ORDER BY user_id, timestamp
) event_windows
This query fills each row's cur_homepage_time, cur_productpage_time and cur_checkout_time with recent timestamp of event occurrences. So in case for some specific time (read row) event occured then particular column is not NULL.
More info here.