Im looking to use Google Adwords Keyword tool data on a website. Ive been looking around in the API and I cant find much to match what I need. I noticed a lot of keyword research tool websites use google as their main source for their information. How would I go about doing this and extracting the data and have it run on a website automatically so it wouldnt need to be updated manually each month?
you can use the Traffic Estimator service in the AdWords API:
https://developers.google.com/adwords/api/docs/reference/v201409/TrafficEstimatorService
Be warned that this is notoriously inaccurate (which is odd given that you would think Google had its own data to call upon!)
I use the TargetingIdea service in the AdWords API to generate lists of keywords to use for building AdWords campaigns. (https://developers.google.com/adwords/api/docs/reference/v201409/TargetingIdeaService.TargetingIdea)
First off you need an API key - they're not that easy to get and your app needs to offer a whole lot of features to meet the required minimum functionality - take a look here https://developers.google.com/adwords/api/docs/requirements
Once you've jumped over that hurdle you get the data from Google by sending a request to the service. That request includes some targeting criteria like location and language and also a "seed" keyword. You can also specify if you want closely related results or broadly related results.
For example if you sold tractors you'd put 'tractors' in as a seed keyword and then the API would return either closely related terms like 'tractors for sale', 'used tractor spares' etc or more broadly related terms like 'agricultural machinery'.
Related
We have a medium size app (100+ SQL tables), and we often need to integrate it with partner APIs (with our system as a client/consumer). Process of designing such integration is non-trivial:
We often need to map columns in our database to fields in requests to partner API.
Some fields in requests to partner API must be constant, or conditional
In rare occasions output from one API response becomes an input to another API request
There are many resources on the web to document REST APIs - there are specific formats for that (Swagger, RAML, etc.). These formats allow efficient generation of client code and human-readable documentation. However these formats are not very helpful for describing how your app integrates with an API. We create lengthy Microsoft Word documents which contain more or less a copy of partner API methods with comments how every individual field should be used. Such solution seems sub-optimal.
Googling for better options did not yield many results, namely Swaggerhub seems to have "comments" functionality which seems to target the problem above and pretty much that's all.
Question: are there some tools, formats, workflows, ideas, etc. which facilitate designing and documenting API integrations described above?
I dont know which language you use, but i work with ApiDoc
https://apidocjs.com/
He is perfect to generate an API REST doc with comment in NodeJS, he can be used with many language
i am using the Google CSE Json API in order to receive results on generic queries from Google.
I have configured the Google Engine to return results from all web sites.
i though that this setting would make me use Google as if i was using it from the Google web site via the regular search engine.
BUT - i don't get same results that i would have expected to get from the site. i have major differences and i was wondering why.
From the past reading that i have made, i know that the API uses a certain server(s) around UK, making the results not the same due to the locale settings.
i have read the documentation on the CSE site and saw that there are 2 parameters that i thought would have improved the state:
googlehost - specifying the domain to use. this parameter is deprecated according to the documentation, hence i used the second parameter
gl - specify a country code for the search
both parameters didn't affect my results at all.
i am struggling with this for quite a long time and would appreciate a proper solution for it.
all i want is to have a CSE that acts the same as the google website. Running a search here and there should not differ in the returned results.
your help is highly appreciated.
Regards,
attiass
Long time ago, I took and passed the Google Analytics IQ certification test. At the time, I don't believe there were such things as Core Reporting API, Management API, and Metadata API (and probably some other Google Analytics related API's that I don't know about). Now that I am going through the Google Analytics IQ certification training course again (provided by Google, presented by Justin Curtoni?? I believe that's his name), I found that they now have Core Reporting API, Management API, and Metadata API.
I am a computer programmer by trade; so, I have no problem with programming using these API's. However, what I don't understand is, what do these API's buy me that the Google Analytics UI cannot offer? There is no reason to write a program that utilizes these API's simply because I can do it. To me, the existing Google Analytics UI has a lot of tools, reports, and other features that quite extensive. I am hoping that some of you can help me see something that I am probably missing.
The APIs are primarily for programmatic access. For example, if you need to create 1000 accounts all with the same property/view structure and then maybe add a few view filters to each of those accounts, you'll probably want to use the Management API. Doing that by hand would be a nightmare.
The same thing is true for the reporting API. Maybe you want to set up task that runs every monday morning and reports on the previous weeks data. And maybe you want to display that data on an internal dashboard for your company using some fancy charting library. You'd have to use the API to get the data.
Dashboards (executive summaries; managers often want nice visualizations instead of boring drill-downs)
Custom reports for user groups that do not have a Google Account or are not supposed to have access to full reports (e.g. Affiliates)
advanced filtering and aggregation (GA report cannot do everything)
You can combine analytics data with external data (e.g. you are not allowed to store personally identifiable information within GA; but you might store a custom key that allows you to link analytics data to customer data from you CRM or fulfillment system)
Machine-to-machine communication; I once did tracking for an airline that needed trend data on what people where searching for and what they where actually booking; that data was used to allocate/withdraw resources from busy/lame flights, and part of this was done by hooking up GA to their backend system
Take a look at the GA Partner Page. I would say the primary reason is to "liberate" GA Data from outside of GA itself. As Eike mentions, you can create dashboards and combine this data with other sources for a complete "View" of your online presence.
HI I guess there is no definite answer. Here are some things you can do with the APIs:
Automating AdWords CRO based on keyword ad and campaign performance.
Scoring leads based on Analytics data (Engagement with different items) and external data from a CRM.
Collecting unsampled data using multiple daily queries
Filtering using several dimension.
Tracking conversions for periods longer than supported by AdWords.
Looking at a funnel via segments
Analyzing funnels with non-linear structures
Create more robust alerts
Export data to BigQuery and analyse it together with data from other systems.
Create Machine learning apps for behavioural customizing your site.
Create a dashboard with data from multiple views
Use product recommendation to implements "better together" in an online store.
Automate creation of accounts and properties + their integration in a Hosting provider's console.
Cheers!!
I'm a student working on a project related to SEO; I need to write an optimization tool, so I'm writing an application using C# and Windows Forms. The main part of the application is for keyword selection, and I want to use the Google AdWords API to obtain a list of keywords.
I downloaded the C# client library, but can't understand how to set up the project: I am getting the error:
"An API exception has occurred. See ApiExecption and InnerException fields for more details".
Maybe I have made a mistake when I edited the App.config file as I haven't changed anything else. Can anyone advise me where I should begin? I would be grateful to hear your ideas.
Unfortunatley, the AdWords API isn't as open as you might think: It's meant for ad agencies managing large accounts, or software vendors who want to build ad management platforms. You need to apply to Google for an API key to gain access; they used to give them out to nearly anyone with an account, and it took about 14 days to process the application. However, Google has got very strict about their terms and conditions over the past 12 months, and to put it simply, you probably won't meet them if you're building an SEO tool; even if you apply to build a full platform, you'll need to wait six to ten weeks for approval as they've got a huge backlog of applications to process at the moment.
As this is just a student project, you should actually be able to get away with just using the AdWords API sandbox, which is open to anyone with a Google account. This won't give you real keywords or stats, but would demonstrate your understanding of the platform.
Another option would be to check out the Ad Intelligence Service of the adCenter API; you'd still need to open an adCenter account (with a $5 activation fee), but you should be able to get an adCenter API key without waiting too long. The stats available from Microsoft won't be as extensive as what Google has to offer, but will still be relevant to the at least the US market. Also, being Microsoft, they've got a good range of C# examples.
You could use the sandbox, but it is good only for testing purposes. You won't get real values for traffic estimation and keyword ideas.
To use the sandbox, what you need is a Google account (your gmail account for instance). To initialize the sandbox,
In your App.config, put email/password/developerToken as your email / your password / youremail++USD (e.g. john.doe#gmail.com++USD)
Run the GetCampaigns.cs code example. It is under v201109/BasicOperations folder in the C# examples project. This will initialize the sandbox.
Run the GetAccountHierarchy.cs code example. It is under v201109/AccountManagement folder. This will give you 5 client emails and their customer ids.
Use one of these customerIds in the ClientCustomerId field of App.config.
Run any other code example.
The video is a bit outdated, due to recent changes in AdWords API, I need to update it.
you can find a very good article series about adwords api there: Google Adwords API
it is not that hard to learn how to use it! I think the API itself is very good documented and there is a good suppo from google.
I would like to get up-to-date information on Google's index of a website, and it seems
that results vary depending on which datacentre happens to process your search query.
You can use one of the many tools designed specifically for this. One of them is Google Datacenter Search at iWebTool.
(It's really all about getting a list of data center IPs and sending the same GET variable to them as to google.com.)