Add selective URLs to an XML Sitemap - seo

My website has a very large no of pages. I am looking to create an XML Sitemap that contains only the most important pages (category pages etc).
However, on crawling the website in a tool like Xenu (the others have a 500 page limit), I am unable to control which pages get added to the XML Sitemap, and which ones get excluded.
Essentially, I only want pages that are upto 4 clicks away from my homepage to show up in the XML Sitemap.
How should I create an XML sitemap, and at the same time control which pages of my site I add to it (category pages), and which ones I remove (product pages etc).
Thanks in advance!

Do not create the XML-Sitemap on your own. You just cannot do it every other day, i.e. contents will become invalid over time.
At least Bing has a very tight tolerance limit when it comes to invalid URLs there:
If we see more than 1% of the URLs in a given sitemap returning errors, we begin to distrust the sitemap and stop visiting it.
Let your CMS create the XML-Sitemap for you, if possible. If not: It's ok. It's not a problem if your site is missing a sitemap. (In the vast majority of the cases) you won't rank better just because of having one.

Related

How to remove duplicate title and meta description tags if google indexed them

So, I have been building an ecommerce site for a small company.
The url structure is : www.example.com/product_category/product_name and the site has around 1000 products.
I've checked google webmaster tools and in the HTML improvements section it shows that I have multiple title and meta description tags for all the product pages. They all appear two times, both:
-www.example.com/product_category/product_name
and
-www.example.com/product_category/product_name/ (with slash in the end)
got indexed as separate pages.
I've added a 301 redirect from every www.example.com/product_category/product_name/ to www.example.com/product_category/product_name, but this was almost two weeks ago. I have resubmitted my sitemap and asked google to fetch the whole page a few times. Nothing has changed, GWT still shows the pages as duplicate tags.
I did not get any manual action message.
So I have two questions:
-how can I accelerate the reindexation process, if it's possible?
-and do these tags hurt my organic search results? I've googled it, yes and some say it does and some say it doesn't.
An option is to set a canonical link on both URLs (with and without /) using the URL without a /. Little by little, Google will stop complaining. Keep in mind Google Webmaster Tools is slow to react, especially when you don't have much traffic or backlinks.
And yes, duplicate tags can influence your rankings negatively because users won't have proper and specific information for each page.
Set a canonical link on both Urls is a solution but it take time from my experience.
The fasted way is to block old URL in robots.txt file.
Disallow: /old_url
canonical tag is option but why you are not adding different title and description for all pages.
you can add dynamic meta tags one time and it will create automatically for all pages so we dont worry about duplication.

SEO Search Only content

We have a ton of content on our website which a user can get to by performing a search on the website. For example, we have data for all Public companies, in the form of individual pages per company. So think like 10,000 pages in total. Now in order to get to these pages, a user needs to search for the company name and from the search results, click on the company name they are interested in.
How would a search bot find this page? There is no page on the website which has links to these 10,000 pages. Think amazon, you need to search for your product and then from the search results, click on the product you are interested in to get to it.
The closest solution I could find was the sitemap.xml, is that it? Anything which doesn't require adding 10,000 links to an xml file?
You need to link to a page, or for it to be close to the homepage for it to stand a decent chance of getting indexed by Google.
A sitemap helps, sure, but a page still needs to exist in the menu / site structure. A sitemap reference alone does not guarantee a resource will be indexed.
Google - Webmaster Support on Sitemaps: "Google doesn't guarantee that we'll crawl or index all of your URLs. However, we use the data in your Sitemap to learn about your site's structure, which will allow us to improve our crawler schedule and do a better job crawling your site in the future. In most cases, webmasters will benefit from Sitemap submission, and in no case will you be penalized for it."
If you browse Amazon, it will be possible to find 99% of the products available. Amazon do a lot of interesting stuff in their faceted navigation, you could write a book on it.
Speak to an SEO or a usability / CRO expert - they will be able to tell you what you need to do - which is basically create a user friendly site with categories & links to all your products.
An XML sitemap pretty much is your only on-site option if you do not or cannot link to these products on your website. You could link to these pages from other websites but that doesn't seem like a likely scenario.
Adding 10,000 products to an XML sitemap is easy to do. Your sitemap can be dynamic just like your web pages are. Just generate it on the fly when requested like you would a regular web page and include whatever products you want to be found and indexed.

SEO: Allowing crawler to index all pages when only few are visible at a time

I'm working on improving the site for the SEO purposes and hit an interesting issue. The site, among other things, includes a large directory of individual items (it doesn't really matter what these are). Each item has its own details page, which is accessed via
http://www.mysite.com/item.php?id=item_id
or
http://www.mysite.com/item.php/id/title
The directory is large - having about 100,000 items in it. Naturally, on any of the pages only a few items are listed. For example, on the main site homepage, there are links to about 5 or 6 items, from some other page there links to about a dozen different items, etc.
When real users visits the site, they can use search form to find item by keyword or location - so there would be a list produced matching their search criteria. However when, for example, a google crawler visits the site, it won't even attempt to put a text into the keyword search field and submit the form. Thus as far as the bot is concern, after indexing the entire site, it has covered only a few dozen items at best. Naturally, I want it to index each individual item separately. What are my options here?
One thing I considered is to check the user agent and IP ranges and if the requestor is a bot (as best I can say), then add a div to the end of the most relevant page with links to each individual item. Yes, this would be a huge page to load - and I'm not sure how google bot would react to this.
Any other things I can do? What are best practices here?
Thanks in advance.
One thing I considered is to check the user agent and IP ranges and if
the requestor is a bot (as best I can say), then add a div to the end
of the most relevant page with links to each individual item. Yes,
this would be a huge page to load - and I'm not sure how google bot
would react to this.
That would be a very bad thing to do. Serving up different content to the search engines specifically for their benefit is called cloaking and is a great way to get your site banned. Don't even consider it.
Whenever a webmaster is concerned about getting their pages indexed having an XML sitemap is an easy way to ensure the search engines are aware of your site's content. They're very easy to create and update, too, if your site is database driven. The XML file does not have to be static so you can dynamically produce it whenever the search engines request it (Google, Yahoo, and Bing all support XML sitemaps). You can find out mroe about XML sitemaps at sitemaps.org.
If you want to make your content available to search engines and want to benefit from semantic markup (i.e. HTML) you should also make sure your all of content can be reached through hyperlinks (in other words not through form submissions or JavaScript). The reason for this is twofold:
The anchor text in the links to your items will contain the keywords you want to rank well for. This is one of the more heavily weighted ranking factors.
Links count as "votes", especially to Google. Links from external websites, especially related websites, are what you'll hear people recommend the most and for good reason. They're valuable to have. But internal links carry weight, too, and can be a great way to prop up your internal item pages.
(Bonus) Google has PageRank which used to be a huge part of their ranking algorithm but plays only a small part now. But it still has value and links "pass" PageRank to each page they link to increasing the PageRank of that page. When you have as many pages as you do that's a lot of potential PageRank to pass around. If you built your site well you could probably get your home page to a PageRank of 6 just from internal linking alone.
Having an HTML sitemap that somehow links to all of your products is a great way to ensure that search engines, and users, can easily find all of your products. It is also recommended that you structure your site so more important pages are closer to the root of your website (home page) and then as you branch out gets to sub pages (categories) and then to specific items. This gives search engines an idea of what pages are important and helps them organize them (which helps them rank them). It also helps them follow those links from top to bottom and find all of your content.
Each item has its own details page, which is accessed via
http://www.mysite.com/item.php?id=item_id
or
http://www.mysite.com/item.php/id/title
This is also bad for SEO. When you can pull up the same page using two different URLs you have duplicate content on your website. Google is on a crusade to increase the quality of their index and they consider duplicate content to be low quality. Their infamous Panda Algorithm is partially out to find and penalize sites with low quality content. Considering how many products you have it is only a matter of time before you are penalized for this. Fortunately the solution is easy. You just need to specify a canonical URL for your product pages. I recommend the second format as it is more search engine friendly.
Read my answer to an SEO question at the Pro Webmaster's site for even more information on SEO.
I would suggest for starters having an xml sitemap. Generate a list of all your pages, and submit this to Google via webmaster tools. It wouldn't hurt having a "friendly" sitemap either - linked to from the front page, which lists all these pages, preferably by category, too.
If you're concerned with SEO, then having links to your pages is hugely important. Google could see your page and think "wow, awesome!" and give you lots of authority -- this authority (some like to call it link juice" is then passed down to pages that are linked from it. You ought to make a hierarchy of files, more important ones closer to the top and/or making it wide instead of deep.
Also, showing different stuff to the Google crawler than the "normal" visitor can be harmful in some cases, if Google thinks you're trying to con it.
Sorry -- A little bias on Google here - but the other engines are similar.

will limiting dynamic urls with robots.txt improve my SEO ranking?

My website has about 200 useful articles. Because the website has an internal search function with lots of parameters, the search engines end up spidering urls with all possible permutations of additional parameters such as tags, search phrases, versions, dates etc. Most of these pages are simply a list of search results with some snippets of the original articles.
According to Google's Webmaster-tools Google spidered only about 150 of the 200 entries in the xml sitemap. It looks as if Google has not yet seen all of the content years after it went online.
I plan to add a few "Disallow:" lines to robots.txt so that the search engines no longer spiders those dynamic urls. In addition I plan to disable some url parameters in the Webmaster-tools "website configuration" --> "url parameter" section.
Will that improve or hurt my current SEO ranking? It will look as if my website is losing thousands of content pages.
This is exactly what canonical URLs are for. If one page (e.g. article) can be reached by more then one URL then you need to specify the primary URL using a canonical URL. This prevents duplicate content issues and tells Google which URL to display in their search results.
So do not block any of your articles and you don't need to enter any parameters, either. Just use canonical URLs and you'll be fine.
As nn4l pointed out, canonical is not a good solution for search pages.
The first thing you should do is have search results pages include a robots meta tag saying noindex. This will help get them removed from your index and let Google focus on your real content. Google should slowly remove them as they get re-crawled.
Other measures:
In GWMT tell Google to ignore all those search parameters. Just a band aid but may help speed up the recovery.
Don't block the search page in the robots.txt file as this will block the robots from crawling and cleanly removing those pages already indexed. Wait till your index is clear before doing a full block like that.
Your search system must be based on links (a tags) or GET based forms and not POST based forms. This is why they got indexed. Switching them to POST based forms should stop robots from trying to index those pages in the first place. JavaScript or AJAX is another way to do it.

Should a sitemap have *every* url

I have a site with a huge number (well, thousands or tens of thousands) of dynamic URLs, plus a few static URLs.
In theory, due to some cunning SEO linkage on the homepage, it should be possible for any spider to crawl the site and discover all the dynamic urls via a spider-friendly search.
Given this, do I really need to worry about expending the effort to produce a dynamic sitemap index that includes all these URLs, or should I simply ensure that all the main static URLs are in there?
That actual way in which I would generate this isn't a concern - I'm just questioning the need to actually do it.
Indeed, the Google FAQ (and yes, I know they're not the only search engine!) about this recommends including URLs in the sitemap that might not be discovered by a crawl; based on that fact, then, if every URL in your site is reachable from another, surely the only URL you really need as a baseline in your sitemap for a well-designed site is your homepage?
If there is more than one way to get to a page, you should pick a main URL for each page that contains the actual content, and put those URLs in the site map. I.e. the site map should contain links to the actual content, not every possible URL to get to the same content.
Also consider putting canonical meta tags in the pages with this main URL, so that spiders can recognise a page even if it's reachable through different dynamical URLs.
Spiders only spend a limited time searching each site, so you should make it easy to find the actual content as soon as possible. A site map can be a great help as you can use it to point directly to the actual content so that the spider doesn't have to look for it.
We have had a pretty good results using these methods, and Google now indexes 80-90% of our dynamic content. :)
In an SO podcast they talked about limitations on the number of links you could include/submit in a sitemap (around 500 per page with a page limit based on pagerank?) and how you would need to break them over multiple pages.
Given this, do I really need to worry
about expending the effort to produce
a dynamic sitemap index that includes
all these URLs, or should I simply
ensure that all the main static URLs
are in there?
I was under the impression that the sitemap wasn't necessarily about disconnected pages but rather about increasing the crawling of existing pages. In my experience when a site includes a sitemap, minor pages even when prominently linked to are more likely to appear on Google results. Depending on the pagerank/inbound links etc. of your site this may be less of an issue.