modifying the title tag of an excellently ranked page vs creating an alternative page with a 301 redirect - seo

I've got a page whose title as "mysite.com - CAT STEVENS".
Google finds mysite easily (above the fold) if the search phrase is CAT STEVENS.
In other words, when the search phrase is CAT STEVENS, my page shows up above the fold.
But, if someone were to search YUSUF ISLAM instead, my page does not show up at all.
Which of the following 2 options below would you recommend to me so that when YUSUF ISLAM is searched, I can appear above the fold too?
1- Simply change the current title
from "mysite.com - CAT STEVENS"
to "mysite.com - CAT STEVENS / YUSUF ISLAM"
and wait for Google to reindex the page.
I'm afraid of this change, cause it may hurt the current excellent placement.
2- Or create a new page under my web site, whose title is
mysite.com - YUSUF ISLAM
and place a 301 redirect on that page to the first page "mysite.com - CAT STEVENS" page, the one with the excellent placement.
this option to me seems to be a better solution cause it does not touch the currently ranked page. At least, I'f safe for those who searched CAT STEVENS.
and with a 301 redirect, I don't get the google's wrath due to duplicate content violation.
What say you?

I wouldn't change the title yet. I would update the content to include the fact that they are the same person. And make it real content, not just add the name and walk away. Maybe tell when and how he changed his name, where in his career he was when he made the change. Quality content is always the most important element.
Wait at least 3 weeks and see if you are getting traffic from that keyword.
The additional page may water down your high ranking page since the content will have to be similar. So, I wouldn't add a page - it is the same person, so it makes sense that the content should be appended.

Related

Human-readable URL change

Question is the following, we have site with video. Where address is video title, which can changing all the time. For example user upload video and name it "nice video" then he rename it to "nice video in London". So in this case URL also changed from "http://example.com/video123/nice-video" to http://example.com/video123/nice-video-in-london.
From my research I found that dailymotion using canonical pointing to the page without any keywords in the URL (example.com/video123). So question which URL will be in SERP?
Question, how should we care of this? Thank you so much in advance for any suggestions on it.
Regards,
Constantine
Answer: You will put in the canonical link the link of the page that you intent to give the credit to. The page that is gonna show on SERP is the one its' link is INSIDE the canonical link tag and not the one that HAS the tag.
Why:
Page0 = http://example.com/video123/nice-video-in-london
Page1= http://example.com/video123/nice-video
The canonical link is used so u can make clear to the crawl bots the page is a "dublicated content" and the original is the "canonical link". So in your example the search engine is looking at the page 0 which is "http://example.com/video123/nice-video-in-london" and find a canonical tag. The search engine understands that this is a dublicated content and looks at the link in the canonical tag (canonical=---->original page1"http://example.com/video123/nice-video"<----) and realises that every traffic u are getting from page 1 should be added to the traffic of page 0. And for that reason the page 1 --->video123/nice-video-in-london.<--- is getting zero traffic while the page 0 --->video123/nice-video<--- is getting traffic accounted for both pages AND this page will show on SERP for obvious i think reasons.
Let me know if u have more questions on that or if you need some more details on how or why it works that way.

How do I setup a robots.txt which allows all pages EXCEPT the main page?

If I have a site called http://example.com, and under it I have articles, such as:
http://example.com/articles/norwegian-statoil-ceo-resigns
Basically, I don't want the text from the frontpage to show on Google results, so that when you search for "statoil ceo", you ONLY get the article itself, but not the frontpage which contains this text but is not of the article itself.
If you did that, then Google could still display your home page with a note under the link saying they couldnt crawl the page. This is because robots.txt doesnt stop a page being indexed. You could noindex the home page, though personally I wouldnt recommend it.

Redirect .htaccess to different page on different domain

I tried searching for similar posts but none of them satisfied my need. Hence I have to ask a new question
I have some domain space on my university website like this <university>.edu/~<myname> which is actually <university>.edu/~<myname>/index.html
I want all the traffic from here to go to <myname>.wix.com/resume. But I don't want other pages like my <university>.edu/~<myname>/somethingelse to redirect anywhere.
Also I want the address bar to still show <university>.edu/~<myname> even when it has readirected to my site on wix.com.
Kindly let me know if this is possible.
Thanks in advance.
No browser that I know of will allow itself to be redirected to a different site, without displaying the URL of the new site in the address bar. However, there are ways that you can display content from <myname>.wix.com/resume on your page at <university>.edu/~<myname>/index.html. One way is to use a frame (or an iframe) on <myname>.wix.com/resume which would load content from <university>.edu/~<myname>/index.html. Another (perhaps more seamless) solution would be to use a server-side scripting language (such as PHP) to create a script at <university>.edu/~<myname>/index.php which would download the content 'on the fly' from <myname>.wix.com/resume and display it at <university>.edu/~<myname>/index.php.

fixed url on address bar - show only base url http://www.mysite.com

I need to show on the address bar just the first part of the url of my site.
For example for any page with name like
http://www.mysite.com/mypage.php or
everything else
I want to see just http://www.mysite.com on the address bar of the browser.
How this can be achieved?
I tried with apache RewriteRule but with no result.
Apart from being a really bad idea for people actually trying to use your site, there is no way you can do this on the server side, because the server needs to know which page was accessed - that's what a URL is for. What you are looking for is to make it appear to the user that they are still at the same URL.
This is easy enough if you put your entire site in an HTML frameset with one frame, or an iframe sized to fill the browser window. This does require all external links to have target="_top", and without additional JS people can break out of the frame and access the pages individually anyway.
An alternative approach, that will only work on some browsers, would be to use history.pushState to fake the address bar back to / every time a new page loads.

Title tag and url for paging, which is good?

I have a page which has 3 pages
First page;
Url: ex.com/my-good-page
Title tag: My Good Page
Second page
Option 1:
url: ex.com/my-good-page/2
Title tag: My Good Page - 2 => Added page number
Option 2:
url: ex.com/my-good-page?page=2
Title tag: My Good Page => No change
I don't know which one to choose between option 1 and 2.
Title tag should be unique. Is it still good for paging? So I should choose option 1?
Could you give me advise?
I thought option 1 was good.
But, I want google search give the first page result on top not the page 2~..
And I found popular sites are using option 2. This confused me.
SEOChat.com uses option 2 approach. ?pp=12 with the same title tag.
Stackoverflow, which got popular rapidly, also use ?page=2&sort=name approach.
I heard Option 1 was good, but I found popular sites use option 2!
Any opinion?
I would use...
http://example.com/my-good-page-2
http://example.com/my-good-page/2
Personnaly I would chose the first option, I think it allow to "split" the content better. It is easier to read site/article/page than site/article?page=number, also the htacess rule will be easier with site/article/page.
My last point is that choosing to use site/article syntax is to go away from the old GET syntax (for many reasons, seo, aestetic, etc), so by puttin ?page=1 it looks like you don't know what you want.