How web sites get and put on their sites what we type in search engines [closed] - seo

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When we find in search engines, the text we typed is seen in result list with some links as it is. But the matter is, when we go to those sites, the same text is also there, but saying 'not found'.(For example, lets say, we type 'best software to doSomeThing' in google, the search results shows results including what we typed. When we go to some links listed in search results, those sites also have the same text 'best software to doSomeThing-Not found or saying what ever..' the amazing thing is, some sites is not relevant to what we find. that means if we find a software, some sites on tourism,drugs also says about our software)
I want to know how those sites catch what the search engines finds or what we type in search engines?
Is it something done with Javascript or any other methodology?

You can check the HTTP_REFERER and parse the query string looking for q=

these can be done using several ways
you can use query string parameter which is appended with url of a page u you want to visit
or you can use hidden fields in webpage,like view state,control state
hope this helps...
Edit:
here is the link,that shows basic functionality of query string..
http://dotnet.dzone.com/news/aspnet-query-strings-client-si
edit 2: check
http://docs.oracle.com/javase/1.4.2/docs/api/java/net/URL.html#getQuery%28%29
and this ones too
http://docs.oracle.com/javaee/1.3/api/javax/servlet/ServletRequest.html

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Dynamic Text replacement for PPC Campaigns [closed]

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Stumbled across this: http://get.unbounce.com/dynamic-text-replacement/
Seems to be a wysiwg landing page creator. So I was just wondering if it's possible to do Dynamic Text replacement normally? Pretty much just need 1 Landing page that will have text (keywords) change depending on what the user searched from search engine. An dif possible also have images change out depending on what the user searched.
How can this be accomplished?
AdWords lets you use what is called "ValueTrack" in the click-through URLs for your ads. So you could have your clickthrough URL in AdWords as "http://www.example.com?keyword={keyword}" then when someone clicks on your ad, AdWords will replace {keyword} with the actual keyword from the search, or for display ads the best-match keyword.
You could then have some code on your site (could be client or server side - you could do it with Javascript) to look for the keyword query string parameter from the URL, extract the value of that parameter, then place it into a onto your site.
Hope that helps

What makes submenus in Google results [closed]

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I noticed that when one searches for some companies in Google, the results come back with nice categories. For example, if you Google sqlteam, the result contains SqlTeam website sections such as Forums, SQL Server Version, Weblogs, SQL Server Links, etc.
When I Google for the site whatiftoptions, I don't get these nice categories. What do I need to do in order for Google to display categories in search result?
Thanks.
Unfortunately, only Google knows the exact method for generating Sitelinks for your site. It is kept secret to prevent sites from abusing the ranking system, as having a site with Sitelinks can easily improve its image in the search results. Commonly sitelinked sites have the following attributes:
Site ranks first for the keyword(s) that generate the Sitelinks listing
Easily spiderable, structured navigation.
Fairly high natural search traffic.
High click through rates from the search results page.
Popular internal pages appear as Sitelinks.
Unique titles and meta descriptions on internal pages.
You can read more about this at http://www.hochmanconsultants.com/articles/sitelinks.shtml

How can my website appear in search engines [closed]

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I have developed a website for a firm that deals in pumps, valves and diesel engines. They require that when an interested user searches with some keywords like "Pump Dealers" or "Valve Dealers", their site should appear in the results. Currently I am not aware of how I can go about this, so my question is what should I do in order for better page ranking. I am using meaningful page titles and have enough text in every page.
Any suggestion is welcome.
Firstly Pagerank is irrelevant these days, so don't worry about that.
You should ensure that you use Google's Webmaster Tools to check that Google knows about your site etc. This will tell you what things it is coming up for on Google.
Make sure that the page has the text on it you want to rank for - as you mention, titles, headers etc will help but don't over do it.
The main thing to do is to get links to your site – write interesting blog posts, contact customers etc so they link to you.
It really depends on who your competition is for those terms - if there are already 10 huge companies ranking for those terms then you are stuck.
The other way to do this is to buy Adwords – this will likely cost upwards of $5-10 a day to get any meaningful traffic though.

Trimming meta description appropriately [closed]

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I have a question regarding meta descriptions.
On pages other than the homepage, the meta description simply uses the post content (I'm using Wordpress). My question is, should I be trimming the content to 150 chars? That's what I normally do, and I even append a "..." to the end.
However I'm wondering if its more beneficial to forget about the 155 char limit to fit it perfectly in Google listings.
Any opinions?
Your description is just one of the sources Google considers when deciding what goes in the search result snippet.
Saying that, it is the most often used source so can be worth filling in, as it gives you a better chance of controlling what gets displayed.
Don't worry about its exact length or if it is different. The key thing is you have the chance to create a great snippet that encourages people to click to your article.
I'd install an SEO plugin that lets you override a default description. Then do that for your most popular articles so you can fine tune that snippet.
p.s. Don't append the "...". Google does that for you if your description is too long.
I think its okay. I don't know if they handle it as double content. For me it would be nicer to write a separate and real short intro with most important keywords that differs from content.
Otherwise you can leave out description on article pages and Google is picking an interesting part out by itself and this part is related to the users search terms, if I have seen this right?!
Also worth considering that the new style google site links lauinched within the last few weeks put an emphasis on the first circa 30 chars of the meta description.

SEO : things to consider\implement for your website's content [closed]

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lets say i have a website that i am developing...
the site may have wallpapers, question & answers, info (e.g imdb,wikipedia etcetera)
what do i need to do so that when some search engine analyzes a particular page of my website for particular, lets say 'XYZ', it finds 'XYZ', content it finds 'XYZ' content if it present in that page...
please i am new to this so pardon my non-techy jargon...
The most important tips in SEO revolve around what not to do:
Keep Java and Flash as minimal as is possible, web crawlers can't parse them. Javascript can accomplish the vast majority of Flash-like animations, but it's generally best to avoid them altogether.
Avoid using images to replace text or headings. Remember that any text in images won't be parsed. If necessary, there are SEO-friendly ways of replacing text with images, but any time you have text not visible to the user, you risk the crawler thinking your trying to cheat the system.
Don't try to be too clever. The best way to optimize your search results is to have quality content which engages your audience. Be wary of anyone who claims they can improve your results artificially; Google is usually smarter than they are.
Search engines (like Google) usually use the content in <h1> tags to find out the content of your page and determine how relevant your page is to that content by the number of sites that link to your page.