Efficient way to add Canonical tags - seo

If the value of the href for Canonical tags is populated via javascript function, would that affect the Search engine indexing (as search engines ignore javascript) ?

I'm not sure I fully understand the question as you worded it. But here's my take:
Canonical tags are used to make sure that Google (et al) knows that the same page with different URLs are, in fact, the same page.
This saves Google a lot of processing time, because it will treat those pages as a single page instead of trying to index every one of them. Also, your domain's search engine ranking will probably go up because Google doesn't think you're duplicating content.
For any page that could be duplicated because of parameters, you should include a canonical link of the page you want known as the original. So yes, it would help in your case. Though you cannot put a canonical link on someone else's domain pointing to your domain, so putting it on a partner's page would not have the intended consequences.
If you want more information, read up here: Google Webmaster Central: Specify Your Canonical

Related

Is rel=self the correct rel tag to use for forum permalinks?

I have been building a forum from scratch with my friends just for fun, and we're starting to see bots and scrapers go by. The problem we're having is that you can load a page /post/1 with four replies, and each reply includes a little permalink to itself /reply/1#reply-1. If I am on /post/1 and navigate to /reply/1, I'll end up right back where I started, just with the anchor to the reply. But! Scrapers have no idea this is the case, so they're opening every /post link and then following every /reply link, and it's causing performance issues, so I've been looking around SEO sites to try to fix it.
I've started using rel=canonical on the /reply page, to tell the bots they're all the same, but as far as I can tell that doesn't help me until the bot has already loaded the page, and thus I wind up with tons of traffic. Would it be correct to change my
Permalink
tags to
Permalink
since they should be the same content? Or would this be misusing rel="self" and there's another, better rel tag I should be using instead?
The self link type is not defined for HTML (but for Atom), so it can’t be used in HTML5 documents.
The canonical link type is appropriate for your case (if you make sure that it always points to the correct page, in case the thread is paginated), but it doesn’t prevent bots from crawling the URLs.
If you want to prevent crawling, no link type will help (not even the nofollow link type, but it’s not appropriate for your case anyway). You’d have to use robots.txt, e.g.:
User-agent: *
Disallow: /reply/
That said, you might want to consider changing the permalink design. I think it’s not useful (neither for your users nor for bots) to have such an architecture. It’s a good practice to have exactly one URL per document, and if users want to link to a certain post, there is no reason to require a new page load if it’s actually the same document.
So I would either use the "canonical" URL and add a fragment component (/post/1#reply-1, or what might make more sense: /threads/1#post-1), or (if you think it can be useful for your users) I would create a page that only contains the reply (with a link back to the full thread).

Should a sitemap have *every* url

I have a site with a huge number (well, thousands or tens of thousands) of dynamic URLs, plus a few static URLs.
In theory, due to some cunning SEO linkage on the homepage, it should be possible for any spider to crawl the site and discover all the dynamic urls via a spider-friendly search.
Given this, do I really need to worry about expending the effort to produce a dynamic sitemap index that includes all these URLs, or should I simply ensure that all the main static URLs are in there?
That actual way in which I would generate this isn't a concern - I'm just questioning the need to actually do it.
Indeed, the Google FAQ (and yes, I know they're not the only search engine!) about this recommends including URLs in the sitemap that might not be discovered by a crawl; based on that fact, then, if every URL in your site is reachable from another, surely the only URL you really need as a baseline in your sitemap for a well-designed site is your homepage?
If there is more than one way to get to a page, you should pick a main URL for each page that contains the actual content, and put those URLs in the site map. I.e. the site map should contain links to the actual content, not every possible URL to get to the same content.
Also consider putting canonical meta tags in the pages with this main URL, so that spiders can recognise a page even if it's reachable through different dynamical URLs.
Spiders only spend a limited time searching each site, so you should make it easy to find the actual content as soon as possible. A site map can be a great help as you can use it to point directly to the actual content so that the spider doesn't have to look for it.
We have had a pretty good results using these methods, and Google now indexes 80-90% of our dynamic content. :)
In an SO podcast they talked about limitations on the number of links you could include/submit in a sitemap (around 500 per page with a page limit based on pagerank?) and how you would need to break them over multiple pages.
Given this, do I really need to worry
about expending the effort to produce
a dynamic sitemap index that includes
all these URLs, or should I simply
ensure that all the main static URLs
are in there?
I was under the impression that the sitemap wasn't necessarily about disconnected pages but rather about increasing the crawling of existing pages. In my experience when a site includes a sitemap, minor pages even when prominently linked to are more likely to appear on Google results. Depending on the pagerank/inbound links etc. of your site this may be less of an issue.

Two identical URL's but different order in parameters: Duplicated content?

My own CMS automatically adds new parameters to links in a page to specify a given language.
It works quite well but it doesn't always put the var in the same position, giving me a link to same page/language:
www.xxx.yy/index.php?mod=blog&page=3&lang=en
or
www.xxx.yy/index.php?mod=blog&lang=en&page=3
Will search engines be smart enough to detect both urls as the same? Or will detect as two different urls and therefore mark them as duplicated content?
I will fix this issue anyway, but I'm curious about this since long time ago.
Google definitely supports this, as they explicitly mention that example in their webmaster blog:
Like www.example.com/skates.asp?color=black&brand=riedell and www.example.com/skates.asp?brand=riedell&color=black. Having this type of duplicate content on your site can potentially affect your site's performance, but it doesn't cause penalties. From our article on duplicate content:
Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don't follow the advice listed above, we do a good job of choosing a version of the content to show in our search results.
For all other duplicate content worries, consider specifying a canonical url.

Can search engines index pages generated by server side code?

I'm guessing a site like stack overflow doesn't keep an html file around for every question ever asked. Instead, server-side code creates the page every time a question is clicked on(I think). Is it possible for search engines to index every quesiton on Stack Overflow, or would a page-per-question need to be kept in the directory so the search engine can crawl it?
Yes. Search engines can index dynamically generated pages no problem. In fact, from the search engine bot's perspective, it can't really even distinguish between a dynamically generated page and a static one.
You might be interested by the Dynamic URLs vs. static URLs post on the Official Google Webmaster Central Blog.
Yes it's perfectly possible - when a link is followed the server returns HTML just like any other web page. The only difference is that the server generated it, rather than a person.
As far as the client (be it a browser or search engine) is concerned, there is no difference between a server-generated page and a static file. They're virtually indistinguishable (depending on how the page is generated, it might be missing Last-Modified headers, etc). As such, yes, search engines can index generated pages without a problem.
That said, there is something to be said for giving them a hint. Using sitemaps, for example, gives a search engine a nice listing of all your pages, so it's less likely to miss them. More importantly, it can summarize last modified times, to focus the search engine's attention on what has changed recently. This isn't mandatory, but it does help - regardless of whether the pages are static HTML or generated.
Any link that uses a GET can be followed by most crawlers. Anything that requires a POST will generally be ignored.
The mechanism for generating the page is irrelevant.
yes if this is not restricted by robot.txt or meta tags.Search engine requests web page like normal user,no one have access to server side code(if your site isn't hacked))
Search engines can see pretty much anything on a given Web page that isn't hidden behind client-side code (i.e., JavaScript).
So, if there's a URL that you can enter into your browser's address bar to get this page, and this page is linked to from somewhere, a search engine will find it and "see" the same content that you do. The fact that the page was generated dynamically by a server is irrelevant to a search engine, since what is sent to a browser upon requesting a URL is still just an HTML file.
In other words, that HTML file doesn't exist in the same form on the server - i.e., it's actually some server-side code that generates HTML, not a static HTML file - but that's not what a search engine is crawling though and indexing, rather links to document URLs that are exactly what you see in your browser's address bar.

Is there a way to prevent Googlebot from indexing certain parts of a page?

Is it possible to fine-tune directives to Google to such an extent that it will ignore part of a page, yet still index the rest?
There are a couple of different issues we've come across which would be helped by this, such as:
RSS feed/news ticker-type text on a page displaying content from an external source
users entering contact phone etc. details who want them visible on the site but would rather they not be google-able
I'm aware that both of the above can be addressed via other techniques (such as writing the content with JavaScript), but am wondering if anyone knows if there's a cleaner option already available from Google?
I've been doing some digging on this and came across mentions of googleon and googleoff tags, but these seem to be exclusive to Google Search Appliances.
Does anyone know if there's a similar set of tags to which Googlebot will adhere?
Edit: Just to clarify, I don't want to go down the dangerous route of cloaking/serving up different content to Google, which is why I'm looking to see if there's a "legit" way of achieving what I'd like to do here.
What you're asking for, can't really be done, Google either takes the entire page, or none of it.
You could do some sneaky tricks though like insert the part of the page you don't want indexed in an iFrame and use robots.txt to ask Google not to index that iFrame.
In short NO - unless you use cloaking with is discouraged by Google.
Please check out the official documentation from here
http://code.google.com/apis/searchappliance/documentation/46/admin_crawl/Preparing.html
Go to section "Excluding Unwanted Text from the Index"
<!--googleoff: index-->
here will be skipped
<!--googleon: index-->
Found useful resource for using certain duplicate content and not to allow index by search engine for such content.
<p>This is normal (X)HTML content that will be indexed by Google.</p>
<!--googleoff: index-->
<p>This (X)HTML content will NOT be indexed by Google.</p>
<!--googleon: index>
At your server detect the search bot by IP using PHP or ASP. Then feed the IP addresses that fall into that list a version of the page you wish to be indexed. In that search engine friendly version of your page use the canonical link tag to specify to the search engine the page version that you do not want to be indexed.
This way the page with the content that do want to be index will be indexed by address only while the only the content you wish to be indexed will be indexed. This method will not get you blocked by the search engines and is completely safe.
Yes definitely you can stop Google from indexing some parts of your website by creating custom robots.txt and write which portions you don't want to index like wpadmins, or a particular post or page so you can do that easily by creating this robots.txt file .before creating check your site robots.txt for example www.yoursite.com/robots.txt.
All search engines either index or ignore the entire page. The only possible way to implement what you want is to:
(a) have two different versions of the same page
(b) detect the browser used
(c) If it's a search engine, serve the second version of your page.
This link might prove helpful.
There are meta-tags for bots, and there's also the robots.txt, with which you can restrict access to certain directories.