If you're selling widgets, we all know that having "Bob's Widgets" in the title and the H1 gives you a better ranking in Google when people search for "widgets".
But what if, as someone explained to me the other day, their product is known by different names in different parts of the world?
In the US, it's called a Widget. In Canada, it's called a Flidget. In Australia, it's called a Zidget. There's really no official name for it, just informal names.
Meta-tags are no problem, but apart from that, what's the best way to cope with that situation? Just make separate pages? You can't have 3 H1s on the page. One H1 which says "Widgets, (aka Flidgets, Zidgets)"?
Or do I just trust that Google is smart enough and some magical taxonomy database groups those three words together as the same thing?
EDIT: This question got downvoted simply because it's about SEO? How bizarre. If you even bother to read the question, you can see I'm not trying to game the system or get away with anything. I have a genuinely interesting question and a valid client need.
Please note also, that I always use semantic HTML, I am well aware of how search engine rankings work, and I'm not trying to get away with anything shady.
If my client was selling beer, I would simply use semantic HTML to put the word "beer" first and foremost. If I was selling beer to French people, I would make another page in French and do the same with "biere". But imagine for a second that beer isn't called "beer" in other English-speaking nations. Imagine it's called "reeb". How do I correctly, semantically code an English-language page when different English-language users will be searching using a different string, but searching for the same thing.
HTML meta-tags were originally created for the purpose of embedding exactly such metadata into a webpage. But because of the SEO industry and the commercialization of the web, meta-tags like 'keywords' are no longer used by major search engines.
With all of the advances in page ranking algorithms and intelligent search robots over the years, there's really not much to do in terms of active 'search engine optimization' for legitimate websites. In today's search environment, all you have to do is optimize your site for your visitors, and it will automatically be optimize for searching.
So you can passively optimize your site's ranking by doing any(or all) of the following:
Use good spelling and writing etiquette (like not writing your entire site in caps or text-message-speak)
Format your pages using proper markup. (Title your document, mark your headings with H1/H2/etc., delimit your paragraphs, and so on and so forth.)
Abide by established web standards and write well-formed code.
Weed out broken links and make sure your site works properly.
Don't use pop-ups, cover your site with banner ads, or otherwise bombard visitors with advertising
Don't link to disreputable websites
Simply put, make your site as user-friendly and as accessible as possible. If your site is useful to visitors and provides valuable content, most major search engines like Google or Yahoo! are smart enough to rank it fairly. Your ranking may be modest at first. But if you're genuinely supplying quality content then, as your site becomes better established on the web, other sites will start linking to you, increasing your search ranking.
And if other webpages linking to your site use the various names & nicknames your product is referred to by, then your site will also be associated with those names/keywords (that's how Google Bombing works). Google also tracks synonymous search terms and is even smart enough to recommend related/alternative search terms in some cases.
On the other hand, if you're creating a spam site or the 10 millionth affiliate marketing website with the same exact products and content as the other 9,999,999 sites of the same exact nature, then expect your search engine ranking to be reasonably poor.
It's generally only websites with no original content and that provide no legitimate value to visitors that require active (black hat) SEO techniques to gain a decent ranking--polluting search results in the process. Otherwise, if you're actually building a useful website, then just optimize it for your visitors and let Google/Yahoo! do their job.
The anchor text of your inbound links is a lot more important than the tags you use. So try getting links to your page with both "beer" and "reeb". As long as you'll get enough links with both terms, you'll do well in SERPs, no matter the keywords you use in it.
One option is to localize pages for the different target regions you are interested.
If you use a local domain, google will give it priority on default searches on that country. When I hit www.google.com, it redirects me to www.google.com.mx, and any search I do tends to display high results from mexico domains. I actually have to hit a couple options, when I don't want that behavior.
I also think google has an option to map parts of the site to a region, so you can keep the single domain.
Update: Regarding the beer example, you can localize per country (which is what I mention above). Actually its not that of a special need, since english british and english US have their differences.
The talk has been language agnostic, but consider how .net handle resources. Lets say the current request is being processed for en-GB, and you look for a resource (i.e. a text, image, etc). It will first try to find the resource for the specific culture: en-GB, if it isn't found it will look under the more general en (and then in the default resource file).
The previous allows you to selectively localize what you really need on the more specific resource files. If you only need to localize the resources with the key beerName, you can just configure that on the specific languages and leave the rest.
Related
I have found that one of the keywords I would like to be found in the search engine has a domain that I can register. This is not a good name for the general project, and so not for all the web, but it is a good definition or explanation of a part. Is it a good idea to register something like this just to point it to a section of the web? I mean is this effective from the SEO point of view? but most important, is it a good practice?
Interesting question, in therms of SEO, this is NOT a good practice, and google can punish your website (so i'd not recommend it), but...
...if this word is really easy to remember and you think the user will try it to access your site without needing to search for it, it may be "acceptable", because you won't lose online visits.
Anyway.. you should avoid black hat techniques.
Google updates "Panda", "Penguin" later versions discourage this type of technique. Naming your domain as same to the specific research like www.healthcaremedicine.com. That means if someone search for the products health care medicine. Your website is shown at top.
I think that is what you mean.
In past years people name their website closer to the search result but now it is not recommended. It may for some time take your site to top. But that will not last long. Your site should have to provide what it promise its visitors. At least they have to spend some time.
Exact Match Domain is what you are referring to, as answered above is not advisable, but if you find it useful you can register and go ahead.
How to keep you off from penalties.
Do not stuff KW's in title and descriptions, as your domain already has the KW
When doing off-page SEO, Do not choose anchor text as your Main KW, instead use URL itself as anchor text and some generic anchor text like click here, more info, read more.
These can save you from penalty. I still see a lot of EMD's ranking just by being careful with the usage of KW's and anchor text.
I'm making a site which will have reviews of the privacy policies of hundreds of thousands of other sites on the internet. Its initial content is based on my running through the CommonCrawl 5 billion page web dump and analyzing all the privacy policies with a script, to identify certain characteristics (e.g. "Sells your personal info").
According to the SEO MOZ Beginner's Guide to SEO:
Search engines tend to only crawl about 100 links on any given page.
This loose restriction is necessary to keep down on spam and conserve
rankings.
I was wondering what would be a smart way to create a web of navigation that leaves no page orphaned, but would still avoid this SEO penalty they speak of. I have a few ideas:
Create alphabetical pages (or Google Sitemap .xml's), like "Sites beginning with Ado*". And it would link "Adobe.com" there for example. This, or any other meaningless split of the pages, seems kind of contrived and I wonder whether Google might not like it.
Using meta keywords or descriptions to categorize
Find some way to apply more interesting categories, such as geographical or content-based. My concern here is I'm not sure how I would be able to apply such categories across the board to so many sites. I suppose if need be I could write another classifier to try and analyze the content of the pages from the crawl. Sounds like a big job in and of itself though.
Use the DMOZ project to help categorize the pages.
Wikipedia and StackOverflow have obviously solved this problem very well by allowing users to categorize or tag all of the pages. In my case I don't have that luxury, but I want to find the best option available.
At the core of this question is how Google responds to different navigation structures. Does it penalize those who create a web of pages in a programmatic/meaningless way? Or does it not care so long as everything is connected via links?
Google PageRank does not penalize you for having >100 links on a page. But each link above a certain threshold decreases in value/importance in the PageRank algorithm.
Quoting SEOMOZ and Matt Cutts:
Could You Be Penalized?
Before we dig in too deep, I want to make it clear that the 100-link
limit has never been a penalty situation. In an August 2007 interview,
Rand quotes Matt Cutts as saying:
The "keep the number of links to under 100" is in the technical
guideline section, not the quality guidelines section. That means
we're not going to remove a page if you have 101 or 102 links on the
page. Think of this more as a rule of thumb.
At the time, it's likely
that Google started ignoring links after a certain point, but at worst
this kept those post-100 links from passing PageRank. The page itself
wasn't going to be de-indexed or penalized.
So the question really is how to get Google to take all your links seriously. You accomplish this by generating a XML sitemap for Google to crawl (you can either have a static sitemap.xml file, or its content can be dynamically generated). You will want to read up on the About Sitemaps section of the Google Webmaster Tools help documents.
Just like having too many links on a page is an issue,having too many links in a XML sitemap file is also an issue. What you need to do is paginate your XML sitemap. Jeff Atwood talks about how StackOverflow implements this: The Importance of Sitemaps. Jeff also discusses the same issue on StackOverflow podcast #24.
Also, this concept applies to Bing as well.
Pretty much that is the question. Is there a way that is more efficient than the standart sitemap.xml to [add/force recrawl/remove] i.e. manage your website's index entries in google?
I remember a few years ago I was reading an article of an unknown blogger that was saying that when he write news in his website, the url entry of the news will appear immediately in google's search result. I think he was mentioning about something special. I don't remember exactly what.. . some automatic re-crawling system that is offered by google themselves? However, I'm not sure about it. So I ask, do you think that I am blundering myself and there is NO OTHER way to manage index content besides sitemap.xml ? I just need to be sure about this.
Thank you.
I don't think you will find that magical "silver bullet" answer you're looking for, but here's some additional information and tips that may help:
Depth of crawl and rate of crawl is directly influenced by PageRank (one of the few things it does influence). So increasing your site's homepage and internal pages back-link count and quality will assist you.
QDF - this Google algorithm factor, "Query Deserves Freshness", does have a real impact and is one of the core reasons behind the Google Caffeine infrastructure project to allow much faster finding of fresh content. This is one of the main reasons that blogs and sites like SE do well - because the content is "fresh" and matches the query.
XML sitemaps do help with indexation, but they won't result in better ranking. Use them to assist search bots to find content that is deep in your architecture.
Pinging, especially by blogs, to services that monitor site changes like ping-o-matic, can really assist in pushing notification of your new content - this can also ensure the search engines become immediately aware of it.
Crawl Budget - be mindful of wasting a search engine's time on parts of your site that don't change or don't deserve a place in the index - using robots.txt and the robots meta tags can herd the search bots to different parts of your site (use with caution so as to not remove high value content).
Many of these topics are covered online, but there are other intrinsic things like navigational structure, internal linking, site architecture etc that also contribute just as much as any "trick" or "device".
Getting many links, from good sites, to your website will make the Google "spiders" reach your site faster.
Also links from social sites like Twitter can help the crawlers visit your site (although the Twitter links do not pass "link juice" - the spiders still go through them).
One last thing, update your content regularly, think of content as "Google Spider Food". If the spiders will come to your site, and will not find new food, they will not come back again soon, if each time they come, there is new food, they will come a lot. Article directories for example, get indexed several times a day.
I can't seem to find any information on how google determines if you are cloaking your content. How, from a technical standpoint, do you think they are determining this? Are they sending in things other than the googlebot and comparing it to the googlebot results? Do they have a team of human beings comparing? Or can they somehow tell that you have checked the user agent and executed a different code path because you saw "googlebot" in the name?
It's in relation to this question on legitimate url cloaking for seo. If textual content is exactly the same, but the rendering is different (1995-style html vs. ajax vs. flash), is there really a problem with cloaking?
Thanks for your put on this one.
As far as I know, how Google prepares search engine results is secret and constantly changing. Spoofing different user-agents is easy, so they might do that. They also might, in the case of Javascript, actually render partial or entire pages. "Do they have a team of human beings comparing?" This is doubtful. A lot has been written on Google's crawling strategies including this, but if humans are involved, they're only called in for specific cases. I even doubt this: any person-power spent is probably spent by tweaking the crawling engine.
Google looks at your site while presenting user-agent's other than googlebot.
See the Google Chrome comic book page 11 where it describes (even better than layman's terms) about how a Google tool can take a schematic of a web page. They could be using this or similar technology for Google search indexing and cloak detection - at least that would be another good use for it.
Google does hire contractors (indirectly, through an outside agency, for very low pay) to manually review documents returned as search results and judge their relevance to the search terms, quality of translations, etc. I highly doubt that this is their only tool for detecting cloaking, but it is one of them.
In reality, many of Google's algos are trivially reversed and are far from rocket science. In the case of, so called, "cloaking detection" all of the previous guesses are on the money (apart from, somewhat ironically, John K lol) If you don't believe me set up some test sites (inputs) and some 'cloaking test cases' (further inputs), submit your sites to uncle Google (processing) and test your non-assumptions via pseudo-advanced human-based cognitive correlationary quantum perceptions (<-- btw, i made that up for entertainment value (and now i'm nesting parentheses to really mess with your mind :)) AKA "checking google resuts to see if you are banned yet" (outputs). Loop until enlightenment == True (noob!) lol
A very simple test would be to compare the file size of a webpage the Googlbot saw against the file size of the page scanned by an alias user of Google that looks like a normal user.
This would detect most suspect candidates for closeer examination.
They call your page using tools like curl and they construct a hash based on the page without the user agent, then they construct another hash with the googlebot user-agent. Both hashes must be similars, they have algorithms to check the hashes and know if its cloaking or not
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In SEO there are a few techniques that have been flagged that need to avoided at all costs. These are all techniques that used to be perfectly acceptable but are now taboo. Number 1: Spammy guest blogging: Blowing up a page with guest comments is no longer a benefit. Number 2: Optimized Anchors: These have become counterproductive, instead use safe anchors. Number 3: Low Quality Links: Often sites will be flooded with hyperlinks that take you to low quality Q&A sites, don’t do this. Number 4: Keyword Heavy Content: Try and avoid too many of these, use longer well written sections more liberally. Number 5: Link-Back Overuse: Back links can be a great way to redirect to your site but over saturation will make people feel trapped
Content, Content, CONTENT! Create worthwhile content that other people will want to link to from their sites.
Google has the best tools for webmasters, but remember that they aren't the only search engine around. You should also look into Bing and Yahoo!'s webmaster tool offerings (here are the tools for Bing; here for Yahoo). Both of them also accept sitemap.xml files, so if you're going to make one for Google, then you may as well submit it elsewhere as well.
Google Analytics is very useful for helping you tweak this sort of thing. It makes it easy to see the effect that your changes are having.
Google and Bing both have very useful SEO blogs. Here is Google's. Here is Bing's. Read through them--they have a lot of useful information.
Meta keywords and meta descriptions may or may not be useful these days. I don't see the harm in including them if they are applicable.
If your page might be reached by more than one URL (i.e., www.mysite.com/default.aspx versus mysite.com/default.aspx versus www.mysite.com/), then be aware that that sort of thing sometimes confuses search engines, and they may penalize you for what they perceive as duplicated content. Use the link rel="canoncial" element to help avoid this problem.
Adjust your site's layout so that the main content comes as early as possible in the HTML source.
Understand and utilize your robots.txt and meta robots tags.
When you register your domain name, go ahead and claim it for as long of a period of time as you can. If your domain name registration is set to expire ten years from now rather than one year from now, search engines will take you more seriously.
As you probably know already, having other reputable sites that link to your site is a good thing (as long as those links are legitimate).
I'm sure there are many more tips as well. Good luck!
In addition to having quality content, content should be added/updated regularly. I believe that Google (an likely others) will have some bias toward the general "freshness" of content on your site.
Also, try to make sure that the content that the crawler sees is as close as possible to what the user will see (can be tricky for localized pages). If you're careless, your site may be be blacklisted for "bait-and-switch" tactics.
Don't implement important text-based
sections in Flash - Google will
probably not see them and if it does,
it'll screw it up.
Google can Index Flash. I don't know how well but it can. :)
A well organized, easy to navigate, hierarchical site.
There are many SEO practices that all work and that people should take into consideration. But fundamentally, I think it's important to remember that Google doesn't necessarily want people to be using SEO. More and more, google is striving to create a search engine that is capable of ranking websites based on how good the content is, and solely on that. It wants to be able to see what good content is in ways in which we can't trick it. Think about, at the very beginning of search engines, a site which had the same keyword on the same webpage repeated 200 times was sure to rank for that keyword, just like a site with any number of backlinks, regardless of the quality or PR of the sites they come from, was assured Google popularity. We're past that now, but is SEO is still , in a certain way, tricking a search engine into making it believe that your site has good content, because you buy backlinks, or comments, or such things.
I'm not saying that SEO is a bad practice, far from that. But Google is taking more and more measures to make its search results independant of the regular SEO practices we use today. That is way I can't stress this enough: write good content. Content, content, content. Make it unique, make it new, add it as often as you can. A lot of it. That's what matters. Google will always rank a site if it sees that there is a lot of new content, and even more so if it sees content coming onto the site in other ways, especially through commenting.
Common sense is uncommon. Things that appear obvious to me or you wouldn't be so obvious to someone else.
SEO is the process of effectively creating and promoting valuable content or tools, ensuring either is totally accessible to people and robots (search engine robots).
The SEO process includes and is far from being limited to such uncommon sense principles as:
Improving page load time (through minification, including a trailing slash in URLs, eliminating unnecessary code or db calls, etc.)
Canonicalization and redirection of broken links (organizing information and ensuring people/robots find what they're looking for)
Coherent, semantic use of language (from inclusion and emphasis of targeted keywords where they semantically make sense [and earn a rankings boost from SE's] all the way through semantic permalink architecture)
Mining search data to determine what people are going to be searching for before they do, and preparing awesome tools/content to serve their needs
SEO matters when you want your content to be found/accessed by people -- especially for topics/industries where many players compete for attention.
SEO does not matter if you do not want your content to be found/accessed, and there are times when SEO is inappropriate. Motives for not wanting your content found -- the only instances when SEO doesn't matter -- might vary, and include:
Privacy
When you want to hide content from the general public for some reason, you have no incentive to optimize a site for search engines.
Exclusivity
If you're offering something you don't want the general public to have, you need not necessarily optimize that.
Security
For example, say, you're an SEO looking to improve your domain's page load time, so you serve static content through a cookieless domain. Although the cookieless domain is used to improve the SEO of another domain, the cookieless domain need not be optimized itself for search engines.
Testing In Isolation
Let's say you want to measure how many people link to a site within a year which is completely promoted with AdWords, and through no other medium.
When One's Business Doesn't Rely On The Web For Traffic, Nor Would They Want To
Many local businesses or businesses which rely on point-of-sale or earning their traffic through some other mechanism than digital marketing may not want to even consider optimizing their site for search engines because they've already optimized it for some other system, perhaps like people walking down a street after emptying out of bars or an amusement park.
When Competing Differently In An A Saturated Market
Let's say you want to market entirely through social media, or internet cred & reputation here on SE. In such instances, you don't have to worry much about SEO.
Go real and do for user not for robots you will reach the success!!
Thanks!