Problem: In schema.org there is no standard code for interior design and architectural projects
In the portfolio I add a slider from the pictures of the interior made. I make a description of each room. Adding a video review from Youtube
Question: With what combination of code "scheme.org" can I mark up my portfolio pages correctly?
In the comments, the author of the poster says that the subjects of the page are:
Business and results of the work – Sergey M.
You can use this structure:
LocalBusiness
I
subjectOf --> ImageGallery
Related
I have some schema data for product reviews, but none of it actually prints to the page, it's only there in the background for Google.
Is this a bad idea? Do Google look for it on page as well? I can't find the answer anywhere. Thank you.
You can add Schema markup in your webpage content to make the relevant sections such as dates and reviews of the products visible to the searcher in the form of rich snippets. It is definitely not a bad idea to include structured data in the HTML of your webpage because Google shows additional data like the review, recipes, and events in the meta description of the link of the webpage. This will also help searchers to visit your webpage for product review due to the additional data provided as a rich snippet, and as a result, boost your SERP ranking.
Was wondering if anyone knows or have came across this shopify functionality I am looking. Basically you have images as a color option and when you select one it dynamically updates the featured image and the gallery.
Similar to this:
https://www.rugsusa.com/rugsusa/rugs/rugs-usa-shag/Natural/200SPRE14A-305.html
Any inputs are appreciated.
If I may rephrase your main question (Hopefully I've understood what you're after):
In Shopify, can I automatically update the product image based on the user's option selections?
Answer:
Yes!
Many (if not most/all) themes in Shopify support this natively - if variants in your products are assigned featured images through the product admin, the theme will update the main product image to that variant's featured image.
Not all themes have built-in colour swatches, but those that do should be able to replicate the style of your linked store without too much trouble. (Different themes with swatch support have different ways of implementing those swatches - you will want to check your theme's documentation to find out how to best set up your swatches for your store)
Hope this helps!
I googled Top 10 Songs and it returned me a rich snippet of 10 songs from Top10 website. Digging further, the website had a list of exact same songs which google displayed in their Rich snippet.
Reading about Rich Snippet SEO, I got to know that we need to markup our data to qualify for Rich snippet card. Looking into the source of Top10 website, I found out that it didnt had schema.org/og definition that would mark their site up. To backup my claim, I checked the same on Google Structure Data Testing Tool and, as expected, it returned nothing.
I want to know how google is displaying the data on the Rich Snippet card. PS:- I read somewhere Google does not use their Knowledge Graph for Rich Snippet.
Please find the attached screenshot of the rich snippet.
That is likely a featured snippet (not a rich snippet, nor a rich result, as they are called now).
Google Search extracts the information from the webpage.
You can’t directly influence that such a featured snippet gets shown for your result:
How can I mark my page as a featured snippet?
You can't. Google programmatically determines that a page contains a likely answer to the user's question, and displays the result as a featured snippet.
What you see on top of organic result results is not Rich Snippet. A rich snippet is just a rich result. Rich snippet provides more graphical elements like rating stars, recipe cooking time, calory count, thumbnails etc. Rich snippets are generally more visually appealing. For example, I wanted to know the best recipe for chicken broth and googled to search for the same. Google will show me a list of rich snippets (like below) if the ranked pages are with structured code added for recipes.
rich snippet pic from learnly.info
Featured snippets often show up for some of the most competitive queries. Google's automated systems determine whether a page would make a good featured snippet to highlight for a specific search request. This is not something we can control using structured codes. There are ways to opt out if you don't want your content from your pages to be displayed as a featured snippet.
References for this answer: rich snippet guide by learnly.info
I have been looking at rich snippets in google. Google lists the following schema.org items as being supported:
Reviews
People
List item
Products
Businesses and organizations
Recipes
Events Music
I have noticed that in search results, Google displays Rich Snippets for Article and BlogPosting. When clicking on the link and using Firebug to check the source code, I can see that the schema.org being used is indeed BlogPosting.
I've tried adding BlogPosting to my sample code and using Google's Rich Snippet tool to check the results but I cant get an image to display. I am using the following code:
<html>
<body> etc etc....
<div itemscope="" itemtype="http://schema.org/BlogPosting">
<img itemprop="image" href="/images/test.jpg" item>
</div>
...
Although it doesn't show the image in the Rich Snippet tool, it does recognize that an image has been set and displays the url text in the "Extracted rich snippet data from the page" box. I have tried using the SoftwareApplication schema and then I get an image to show.
My question is: Does the Rich Snippet tool restrict the images it shows based on the schemas listed above, and actually once in the live search results, Rich Snippets for Article and BlogPostings will be shown?
Google has introduced Rich Snippet for Articles, so you can now use articles snippet for your article/blog post.
See this official document from Google on implementing rich snippet for your articles: https://developers.google.com/structured-data/rich-snippets/articles
And as far as your image issue is concerned, try to apply the snippet code as per the document above and it should show the image. I tested it and all worked fine.
As of now, Google is not going to display product images in SERPS for schema.org/Article or schema.org/BlogPosting item types. It's going to show the Author profile image that it pulls from Google+ using one of two methods:
https://plus.google.com/authorship
... think about it. Everyone would be trying to attach add some (spammy) image next to their blog post in SERPS. Google only wants to show verified authorship by their authentification methods (via G+) -- not just from any "author" tag in microdata.
Yes, the rich snippet tool will not show you what the actual SERP will always look like, because it depends on the query. In fact they say
Note that there is no guarantee that a Rich Snippet will be shown for
this page on actual search results.
My site design has three rails: navigation on the left, user generated discussions in the center (liquid), and a primary editorial block in the right rail (no advertising). So, an article would be published by me and appear at the top of the right rail, and user comments would appear in the center rail.
I want search engines to see the right rail content as the primary content, and so the meta description for each page would be related to the right rail.
Is it possible to do this in an SEO friendly way?
[Note: an SEO consulting firm have implied to my boss that web crawlers only "care about the center rail", and if the meta information disagrees with center rail content they will ignore the page]
Search engines cannot see the page the way human users do. Search engines see just the html code of the page, so they cannot distinguish between left, center or right rails. They do, however, have a sense of were the header, the body and the footer of a page is.
When it comes to the body of a page, search engines tend to give more relevance to text which closer to the the top. So if you can have a block of text at the top of your html source, move it visually with CSS somewhere lower on the page, and still (probably) remain more relevant than other blocks of text.
However, there is no way to specify to search engines what your "primary content" of a page is. Search engines determine the relevancy of a page in relation to keywords based on a lot of different on-page signals, so you should focus on those.
As for the meta description, your boss should choose the SEO consulting firms more carefully, as what they recommended is actually a nonsense. Meta descriptions are only used (eventually) by Google (for example) to generate the snippet for your pages in search results. They have no value when in comes to rankings.
Here's two SEO facts regarding meta descriptions that come directly from Google: Seo Fact NO.3, Seo Fact NO.4
Positioning of visible content on a page is handled using CSS.
There's a number of different approaches available from using float to position:absolute etc. For SEO purposes, there's no single-best approach, as long as you have your article content appear closest to the <body> tag, before the other "rails" or "columns".