I am using google adwords api for keyword planner, I am able to get keyword ids using adwords api and I also wanna get ad group ids.
Does the actual api version support this feature?
Unlike keywords, AdGroups are designed to be organized as you create them. Reorganizing your account after you've created several campaigns and ad groups wipes out all the valuable data you've accumulated, possibly affecting how your ads perform.
This is why there doesn't seem to be a tool to get ad group ids. However certain best practices are outlined in this AdWords Help support article.
The relevant part being
A common method for organizing an AdWords account is to organize with
a category or business goal in mind. For many businesses, the way your
website is structured is a good place to start, where each ad group
representing a different page or category on your site. Ad groups can
help ensure that your ads are relevant to your keywords. For example,
for your camera campaign, you may want to create separate ads for
digital cameras and compact cameras. You can create ad groups for each
type of camera, each with its own set of focused, relevant keywords.
For your television campaign, you can also create an ad group for each
type of television you sell, such as flat screen and plasma TVs.
Related
I have found on Google Analytics API page that there is an Ad Content field. However I am wondering whether there is an Ad Content ID field for the Google Analytics Reporting API as a dimension?
When it comes to pulling AdWords data via the Google Analytics Reporting API, some of the information is limited. For example, you cannot pull calls from ads using the Analytics Reporting API.
I've never pulled calls from ads data before using API's, but I believe you can use the AdWords API, so you may have to use the Adwords API to grab the data you need.
I live by Google's Dimensions and Metrics Explorer:
https://ga-dev-tools.appspot.com/dimensions-metrics-explorer/
If I ever need to grab a dimension or metric name, I look here.
Looking at AdWords data specifically, there are a number of different dimensions you can include into your object query when you ping the API. I'm a little out of my depth with Adwords so I could be wrong, but I don't believe I see an Ad Content ID available to be used as a dimension in the Analytics Reporting API.
Long time ago, I took and passed the Google Analytics IQ certification test. At the time, I don't believe there were such things as Core Reporting API, Management API, and Metadata API (and probably some other Google Analytics related API's that I don't know about). Now that I am going through the Google Analytics IQ certification training course again (provided by Google, presented by Justin Curtoni?? I believe that's his name), I found that they now have Core Reporting API, Management API, and Metadata API.
I am a computer programmer by trade; so, I have no problem with programming using these API's. However, what I don't understand is, what do these API's buy me that the Google Analytics UI cannot offer? There is no reason to write a program that utilizes these API's simply because I can do it. To me, the existing Google Analytics UI has a lot of tools, reports, and other features that quite extensive. I am hoping that some of you can help me see something that I am probably missing.
The APIs are primarily for programmatic access. For example, if you need to create 1000 accounts all with the same property/view structure and then maybe add a few view filters to each of those accounts, you'll probably want to use the Management API. Doing that by hand would be a nightmare.
The same thing is true for the reporting API. Maybe you want to set up task that runs every monday morning and reports on the previous weeks data. And maybe you want to display that data on an internal dashboard for your company using some fancy charting library. You'd have to use the API to get the data.
Dashboards (executive summaries; managers often want nice visualizations instead of boring drill-downs)
Custom reports for user groups that do not have a Google Account or are not supposed to have access to full reports (e.g. Affiliates)
advanced filtering and aggregation (GA report cannot do everything)
You can combine analytics data with external data (e.g. you are not allowed to store personally identifiable information within GA; but you might store a custom key that allows you to link analytics data to customer data from you CRM or fulfillment system)
Machine-to-machine communication; I once did tracking for an airline that needed trend data on what people where searching for and what they where actually booking; that data was used to allocate/withdraw resources from busy/lame flights, and part of this was done by hooking up GA to their backend system
Take a look at the GA Partner Page. I would say the primary reason is to "liberate" GA Data from outside of GA itself. As Eike mentions, you can create dashboards and combine this data with other sources for a complete "View" of your online presence.
HI I guess there is no definite answer. Here are some things you can do with the APIs:
Automating AdWords CRO based on keyword ad and campaign performance.
Scoring leads based on Analytics data (Engagement with different items) and external data from a CRM.
Collecting unsampled data using multiple daily queries
Filtering using several dimension.
Tracking conversions for periods longer than supported by AdWords.
Looking at a funnel via segments
Analyzing funnels with non-linear structures
Create more robust alerts
Export data to BigQuery and analyse it together with data from other systems.
Create Machine learning apps for behavioural customizing your site.
Create a dashboard with data from multiple views
Use product recommendation to implements "better together" in an online store.
Automate creation of accounts and properties + their integration in a Hosting provider's console.
Cheers!!
Im looking to use Google Adwords Keyword tool data on a website. Ive been looking around in the API and I cant find much to match what I need. I noticed a lot of keyword research tool websites use google as their main source for their information. How would I go about doing this and extracting the data and have it run on a website automatically so it wouldnt need to be updated manually each month?
you can use the Traffic Estimator service in the AdWords API:
https://developers.google.com/adwords/api/docs/reference/v201409/TrafficEstimatorService
Be warned that this is notoriously inaccurate (which is odd given that you would think Google had its own data to call upon!)
I use the TargetingIdea service in the AdWords API to generate lists of keywords to use for building AdWords campaigns. (https://developers.google.com/adwords/api/docs/reference/v201409/TargetingIdeaService.TargetingIdea)
First off you need an API key - they're not that easy to get and your app needs to offer a whole lot of features to meet the required minimum functionality - take a look here https://developers.google.com/adwords/api/docs/requirements
Once you've jumped over that hurdle you get the data from Google by sending a request to the service. That request includes some targeting criteria like location and language and also a "seed" keyword. You can also specify if you want closely related results or broadly related results.
For example if you sold tractors you'd put 'tractors' in as a seed keyword and then the API would return either closely related terms like 'tractors for sale', 'used tractor spares' etc or more broadly related terms like 'agricultural machinery'.
We've got a web directory and we'd like to use google's API to display demographic numbers to our clients for pages that their directory listing is shown for. We've reviewed GA's analytics documentation and can create graphs, but no way that we can see to grab metrics (like percentage of mobile users vs desktop) for ONLY pages where those custom variables were present.
For instance, on the directory search page, we want to be able to tell customer X that their business showed up 100 times, that 78% of them were mobile users, and that a breakdown of cities. How can I do this using GA's API code?
For any future googlers, this is not currently possible through the API.
I have some pages that can't be indexed (so I can't use adsense and the like) but I still want ads there based on keywords that I have extracted from what I know about my users. Lets say a user has a lot activity about TV's so I show him a custom TV ad after sending in the keyword "TV" to a Advertising network API. Are there any such Advertising network services? Remember that the pages can't be index by the Advertising network.
Retiligence is what I was looking for. http://www.retailigence.com/developers/