I have this HTML:
<body>
<object id="post" data="post/Requirement Process Narative.html" type="text/html"> </object>
</body>
I want Google to index the keywords from the file Requirement Process Narative.html also.
That is if Requirement Process Narative.html contains "Domain Knowledge Acquiring" and someone searches for "Domain Knowledge Acquiring", Google will display the current page in its search list.
How to do it?
Google gets and indexed object tags, if they are matching Schema.org standards.
So your content has the potential to be interpreted and included in the SERP if useful for the end user.
You can read more about Schema here:
http://blog.schema.org/2011/07/on-june-2-nd-we-announced-collaboration.html
Consider also to use Google Web Master, Fetch as Google Bot feature to see what actually Google see of your page and for optimize your code.
I have a website and I'm beginning to add schema tags to it. One worry I have is having schema data only inside subpages.
My reviews page is located under /testimonials and the schema data works perfectly as tested in Googles schema rich snippets tool.
However, these reviews don't appear anywhere on the home page, so the review schema is NOT appearing on the home page. Should I add them hidden on the home page in the HTML so that they're picked up, or is there a way to tell Google that my reviews page is located at /testimonials?
To answer your first question, no, you should never hide your schemas. That goes against Google's guidelines and they will just ignore your markups. Secondly, a homepage is typically not a good place to mark up reviews and ratings, because the markups should be indicative of the main content on the page and because the page should also include a mechanism to gather and post customer reviews. So again, without that mechanism, Google won't trust your review markups.
So my advice would be to create a strong testimonials page that includes your business' reviews and ratings along with a system to gather and post them to that page. If you mark them up well and structure your markups correctly (don't trust Google's testing tool to notify you of all errors), Google may very well display a rating rich snippet for that page. And with good SEO, you can have both pages appearing on the first page of Google for relevant search queries, with rich snippets.
I need to be able to add sharing functionality to my custom button. I'm not interested with their generator, as I can't change LinkedIn image there. I want to use my own image for the LinkedIn share button.
Official LinkedIn API for sharing:
https://developer.linkedin.com/docs/share-on-linkedin
Read Terms of Use!
Example link using "Customized URL" method: http://www.linkedin.com/shareArticle?mini=true&url=https://stackoverflow.com/questions/10713542/how-to-make-custom-linkedin-share-button/10737122&title=How%20to%20make%20custom%20linkedin%20share%20button&summary=some%20summary%20if%20you%20want&source=stackoverflow.com
You just need to open it in popup using JavaScript or load it to iframe. Simple and works - that's what I was looking for!
EDIT: Video attached to a post:
I checked that you can't really embed any video to LinkedIn post, the only option is to add the link to the page with video itself.
You can achieve it by putting YT link into url param:
https://www.linkedin.com/shareArticle?mini=true&url=https://www.youtube.com/watch?v=SBi92AOSW2E
If you specify summary and title then LinkedIn will stop pulling it from the video, e.g.:
https://www.linkedin.com/shareArticle?mini=true&summary=youtube&title=f1&url=https://www.youtube.com/watch?v=SBi92AOSW2E
It does work exactly the same with Vimeo, and probably will work for any website. Hope it will help.
EDIT 2: Pulling images to the post:
When you open above links you will see that LinkedIn loads some images along with the passed URL (and optionally title and summary).
LinkedIn does it automatically, and you can read about it here: https://developer.linkedin.com/docs/share-on-linkedin#opengraph
It's interesting though as it says:
If Open Graph tags are present, LinkedIn's crawler will not have to
rely on it's own analysis to determine what content will be shared,
which improves the likelihood that the information that is shared is
exactly what you intended.
It tells me that even if Open Graph information is not attached, LinkedIn can pull this data based on its own analysis. And in case of YouTube it seems to be the case, as I couldn't find any Open Graph tags added to YouTube pages.
You can make your own sharing button using the LinkedIn ShareArticle URL, which can have the following parameters:
https://www.linkedin.com/shareArticle?mini=true&url={articleUrl}&title={articleTitle}&summary={articleSummary}&source={articleSource}
You can find the documentation here, just choose "Customized URL" to see the details.
Step 1 - Getting the URL Right
Many of the answers here were valid until recently. For now, the ONLY supported param is url, and the new share link is as follows...
https://www.linkedin.com/sharing/share-offsite/?url={url}
Make sure url is encoded, using something like fixedEncodeURIComponent().
Source: Official Microsoft.com Linkedin Share Plugin Documentation. All LinkedIn.com links for developer documentation appear to be blank pages now -- perhaps related to the acquisition of LinkedIn by Microsoft.
Step 2 - Setting Custom Parameters (Title, Image, Summary, etc.)
Once upon a time, you could use these params: title, summary, source. But if you look closely at all of the documentation, there is actually still a way to still set summary, title, etc.! Put these in the <head> block of the page you want to share...
<meta property='og:title' content='Title of the article"/>
<meta property='og:image' content='//media.example.com/ 1234567.jpg"/>
<meta property='og:description' content='Description that will show in the preview"/>
<meta property='og:url' content='//www.example.com/URL of the article" />
Then LinkedIn will use these! Source: LinkedIn Developer Docs: Making Your Website Shareable on LinkedIn.
Step 3 - Verifying LinkedIn Share Results
Not sure you did everything right? Take the URL of the page you are sharing (i.e., example.com, not linkedin.com/share?url=example.com), and input that URL into the following: LinkedIn Post Inspector. This will tell you everything about how your URL is being shared!
This also pulls/invalidates the current cache of your page, and then refreshes it (in case you have a stuck, cached version of your page in LinkedIn's database). Because it pulls the cache, then refreshes it, sometimes it's best to use the LinkedIn Post Inspector twice, and use the second result as the expected output.
Still not sure? Here's an online demo I built with 20+ social share services. Inspect the source code and find out for yourself how exactly the LinkedIn sharing is working.
Step 4 - Finding More Social Sharing Services and Their Share URLs
I have been maintaining a Github Repo that's been tracking social-share URL formats since 2012, check it out: Github: Social Share URLs.
Why not join in on all the social share url's?
Its best to use customize url approach. And its the easiest. Found this one. It will open a popup window and you dont need any bs authentication issues because of w_share and all.
<a href="https://www.linkedin.com/shareArticle?mini=true&url=http://chillyfacts.com/create-linkedin-share-button-on-website-webpages&title=Create LinkedIn Share button on Website Webpages&summary=chillyfacts.com&source=Chillyfacts" onclick="window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;">
<img src="http://chillyfacts.com/wp-content/uploads/2017/06/LinkedIN.gif" alt="" width="54" height="20" />
</a>
Just change the url with your own url. Here is the link http://chillyfacts.com/create-linkedin-share-button-on-website-webpages/
The API is updated now and the previous API will be deprecated on 1st March, 2019.
To create a custom Share button for LinkedIn, you need to make POST calls now. You can read the updated documentation here for doing so.
LinkedIn revised their site recently, so there are a ton of old links just redirecting to the developer support homepage. Here is an updated link to the relevant page on LinkedIn's support site (as of Feb 16, 2015): https://developer.linkedin.com/docs/share-on-linkedin
LinkedIn has updated their api and the sharing url's no longer works. Now you can only use the url query parameter. Any other parameter is going to be removed from the url by LinkedIn.
Now you're forced to use oAuth and interact with the linkedin API to share content on behalf of a user.
This works for me:
https://www.linkedin.com/shareArticle?mini=true&url=articleUrl&title=YourarticleTitle&summary=YourarticleSummary&source=YourarticleSource
You can use this link by replacing it with your content. It works 100%.
You can customize the standard Linkedin button like this, after the page load:
$(".IN-widget span:first-of-type").css({
'border': '2px solid #DCDCDC',
'-webkit-border-radius': '3px',
'-moz-border-radius': '3px',
'border-radius': '3px'
});
My neighbour popped over last night to ask me for help with regards to his company's website. He said that it used to be ranked pretty high on Google but has since fallen off completely.
Now, I'm a Windows App programmer hence my request for help. I took a look and there the meta tags seem ok. I recommended that he add a <h1>heading</h1> to the pages with a page title to help reinforce the content.
I also suggested that finding related websites and getting them to link to his site was good for search ranking.
Are there any other general strategies / tools that could help?
He site is: http://www.colofinder.co.uk/
ps. BTW: this isn't just an attempt to have StackOverflow link to my neighbour's site - I'm aware that links from SO don't add to its ranking.
Go to http://ooyes.net/blog/a-step-by-step-15-minute-seo-audit-%28a-sample-from-seo-secrets%29 and read it. Then go to http://www.searchenginejournal.com/55-quick-seo-tips-even-your-mother-would-love/6760/ and read it. Then go to your friends site and look at it with that information in mind. Off the top of my head, I would add flip the company name and page title in the "title" tags. Look at the google analytics account and see how people are coming to the site. That will give you an idea of where you should start your efforts to build a workable base.
First of all he needs to be make sure that his website contents are well managed and to the point. Then Page title has to be pin point, meta tags are obsolete so try meta description. Then Main Heading should be under h1 tag, sub heading under h2 and further sub heading h3. Try to update your website one in a month.
Use community websites like Facebook, Twitter and linkidin and other related forums for posting updates about completed projects and must give inbound links. You can use your company name as an inlink to your primary website and project name as an inlink of subpage of your company website.
Keep on posting at least once in a week. Post website URL to online directories will be a great help. Do not use Blackhat SEO techniques like cloaking. Do not use any invisible text/div in your website. Make sure that whenever you give your website link any where, give the most to the point and appropriate link.
Your link should have to have that stuff against you are posting your link/sublink. Make a section on your website for tag clouds/google tags, this will be a great attraction for search engines and they will link your website to other popular websites.
Make sure these tags should be directed to top ranking website which should have relevant material. I hope this will help. Feel free if you have trouble to understand anything i have mentioned above. Best of Luck
For example when you Google "stackoverflow" the first result links to http://stackoverflow.com with a description, "A language-independent collaboratively edited question and answer site for programmers."
How is Stack Overflow or any other site working to set that description? I am about to put a website online and would like to get a good description of my site indexed. What steps do I need to take to accomplish this?
One way of achieving this is by using the <meta name="Description"> tag as such:
<head>
<meta name="Description"
content="A language-independent collaboratively edited question and answer site for programmers.">
</head>
On SO, that tag seems to appear only when you are using a user agent related to a crawler.
It's a bit hit and miss as to whether Google displays it but these are set using the 'description' meta tag on each page. If Google doesn't think your entire page is relevant to the search query, it will show a 'snippet' instead. Keep your meta description short and relevant (and non-spammy) and it should show within a day or so of being crawled by Google.
Hope that helps
Google has a help page on the subject of site descriptions.
For your own site, you may also want to add a site map for google and others to use.