Wix set custom installation folder (not default Program Files INSTALLDIR) - wix

Question

I´m using a Wix project to generate an installer MSI file.
My project needs to be installed in a specific folder (like C:\MyProject\Version1), not the default Program Files folder. My folder desired structure:
c:\MyProject\Version1
|
|--- MyProject.exe
|--- Utils.dll
|--- README.txt
|
|--- data
|----- config.ini
Here is my Wix configuration:
<?xml version="1.0" encoding="UTF-8"?>
<Wix xmlns="http://schemas.microsoft.com/wix/2006/wi"><?define eMyProjectConnectionTest_TargetDir=$(var.eMyProjectConnectionTest.TargetDir)?><?define MyProject_TargetDir=$(var.MyProject.TargetDir)?><?define MyProjectCheckLicenses_TargetDir=$(var.MyProjectCheckLicenses.TargetDir)?>
<Product Id="1609421b-de6a-4285-b190-861ce626ab5e" Name="MyProject" Language="1033" Version="3.3.0" Manufacturer="MyProject Software LLC" UpgradeCode="f1fb7395-ff04-4eb9-942b-5c6ff889808c">
<Package InstallerVersion="200" Compressed="yes" InstallScope="perMachine" />
<MajorUpgrade DowngradeErrorMessage="A newer version of [ProductName] is already installed." />
<!-- EmbedCab="yes" adds the CAB file to the instlal file -->
<MediaTemplate EmbedCab="yes"/>
<ComponentGroup Id="ProductComponents" Directory="INSTALLFOLDER">
<!-- TODO: Remove the comments around this Component element and the ComponentRef below in order to add resources to this installer. -->
<!-- <Component Id="ProductComponent"> -->
<!-- TODO: Insert files, registry keys, and other resources here. -->
<!-- </Component> -->
<Component Id="MyProject.exe" Guid="cbea4919-c7a7-4264-925f-7c7c58a952b3">
<File Id="MyProject.exe" Name="MyProject.exe" Source="$(var.MyProject_TargetDir)MyProject.exe" />
</Component>
<!-- Added files -->
<Component Id="Utils.dll" Guid="192fee52-79e1-43cb-81c8-b8af9d4d9ecc">
<File Id="Utils.dll" Source="Files/Utils.dll" KeyPath="yes"/>
</Component>
<Component Id="README.txt" Guid="c8c74065-5dd9-44d0-83ab-8838bea143e3">
<File Id="README.txt" Source="Files/README.txt" KeyPath="yes"/>
</Component>
</ComponentGroup>
<!-- Adds a start menu shortcut -->
<Directory Id="TARGETDIR" Name="SourceDir">
<Directory Id="ProgramFilesFolder">
<Directory Id="INSTALLFOLDER" Name="MyProject">
<Directory Id="data" Name="data">
<Component Id="config.ini" Guid="8f9ee1cf-6a8a-4cc7-8d40-47c337dd9ff2">
<File Id="config.ini" Source="Files/config.ini" KeyPath="yes"/>
</Component>
</Directory>
</Directory>
</Directory>
<Directory Id="ProgramMenuFolder">
<Directory Id="ApplicationProgramsFolder" Name="MyProject"/>
</Directory>
<Directory Id="DesktopFolder" Name="Desktop" />
<Directory Id="ApplicationDesktopFolder" Name="MyProject"/>
</Directory>
<DirectoryRef Id="ApplicationProgramsFolder">
<Component Id="ApplicationShortcut" Guid="33776559-768b-4dbb-a924-984146edf8fb">
<Shortcut Id="ApplicationStartMenuShortcut"
Name="MyProject"
Description="MyProject"
Target="[#MyProject.exe]"
WorkingDirectory="INSTALLFOLDER"/>
<RemoveFolder Id="CleanUpStartMenuShortCut" Directory="ApplicationProgramsFolder" On="uninstall"/>
<RegistryValue Root="HKCU" Key="Software\Microsoft\MyProject" Name="installed" Type="integer" Value="1" KeyPath="yes"/>
</Component>
</DirectoryRef>
<DirectoryRef Id="DesktopFolder">
<Component Id="ApplicationShortcutDesktop" Guid="09a53fb1-0447-4849-9bc4-3971f5fdbbad">
<Shortcut Id="ApplicationDesktopShortcut"
Name="MyProject"
Description="MyProject"
Target="[#MyProject.exe]"
WorkingDirectory="INSTALLFOLDER"/>
<RemoveFolder Id="CleanUpDesktopShortCut" Directory="ApplicationDesktopFolder" On="uninstall"/>
<RegistryValue Root="HKCU" Key="Software\Microsoft\MyProject" Name="installed" Type="integer" Value="1" KeyPath="yes"/>
</Component>
</DirectoryRef>
<Feature Id="ProductFeature" Title="MyProjectSetup" Level="1">
<ComponentGroupRef Id="ProductComponents" />
<ComponentRef Id="config.ini"/>
<ComponentRef Id="ApplicationShortcut"/>
<ComponentRef Id="ApplicationShortcutDesktop"/>
</Feature>
</Product>
</Wix>

Answer 1

You need add the tag <Directory Id="INSTALLFOLDER"> outside of ProgramFilesFolder