I have a desktop app for Windows. it's written in C++. We're promoting the software using Google Adwords.
We would like to count installations of the software as a conversion on Google Ads, so the algorithm can optimize for it. But all I can find is for Mobile Apps, hooking up with Firebase or Google Analytics, but in the set up it's asking for App ID's on Google Play or Apple's AppStore which doesn't fit my case.
Has anyone done this before? or could some point in the right direction?
I haven't tried the standard pixel approach, because cookies are in the browser that generates the download, but not in the installed software itself, so there is no way for attribution to work correctly
The easiest option here is to use Google Analytics if you can. You can use the measurement protocol with GA to send the conversion, then import your GA conversions into Google Ads.
https://developers.google.com/analytics/devguides/collection/protocol/ga4
The UA version is pretty stable, but the new one linked above is working well too.
I have been a dev for some years now, but I can't wrap my head around what exactly is a PWA.
For example, if an app runs on a mobile phone it is a native app. I can point to it and tell people that "look it is a native app."
In a similar sense, what is a PWA? Where does it run? Which app can I point to and tell that it is a PWA?
From what I have read on the web I feel that a PWA is a website that has modern technologies and gives a "native app like" experience to the user.
Is my understanding correct?
All in all, it is a website that has native-like experience?
If so how does a user separate a normal website form a PWA?
The concept of the progressive web app (PWA) was approached by Google in late 2015. They are basically web applications (Website) but have look and feel like other native mobile apps. The progressive web app enabled websites can offer functionalities such as working offline, push notifications, and device hardware access.
Benefits of the progressive web app:
1. Smaller and Faster:
The progressive web apps are much smaller in size than native apps. They don’t even need to install. That’s they are not wasting disc space and load very fast.
2. Responsive Interface:
Progressive web app (PWA) supported web pages are capable to fit in every screen sizes automatically. It could be a smartphone, tablet, desktop or laptop.
3. No Updates Required:
Most of the mobile apps need regular weekly updates. Like the normal website, progressive web apps (PWA) are always loaded latest updated version whenever the user interaction happens and no App or Play Store approval required.
4. Cost Effective:
Native mobile apps need to be developed for both Android and iOS devices separately and their development cost is very high. On the other hand, progressive web apps are had the same features but the fraction of the prior price.
5. SEO Advantage:
Progressive web apps are discoverable by search engines and load super-fast. Just like other websites, their links are sharable too. This, in other words, gives good user experience and result in SEO rank boost.
6. Offline capabilities:
Due to the support of service worker API, PWAs are accessible in offline or low internet connections.
7. Security:
PWAs are delivered over HTTPS connection and secure user-data over each interaction.
8. Push Notifications:
By the support of push notifications, PWAs can interact easily with the users and provide a really amazing user experience.
9. Bypass the app stores:
PWAs don’t need the App store or Google play store support. Their updated version can be directly loaded from the web server without the requirement of app store approval. On the other hand, native apps need days of approval if any new update required. There are possibilities of getting rejected or banned.
10. Zero installation:
During browsing, progressive web app gets its own icon on phones and tablets, just like a mobile application, but without the need to go through the tedious and slow App Store installation process.
Disadvantages of the progressive web app:
1. Less access to system features:
Currently, Progressive Web Apps have limited access to native system features than native apps. Also, all browsers are not supporting its full features but maybe in near future, it will be the new standard of development.
2. More Android – Less Apple’s iOS:
progressive web apps are currently, most supported by Android devices. Apple’s iOS is only partially supporting.
3. No review standard:
progressive web apps don’t need any kind of review system which is applicable for native apps from the app store. It may make the process faster but lack of promotional benefits from the app store.
Progressive web app checklist:
The checklist for the progressive web app is extensive. I have described its main few items here.
1. HTTPS
2. Web app manifest - manifest.json
3. Service worker
4. Responsive design
5. App icon
6. First load fast even on 3G
Conclusions:
There are huge possibilities offered for the progressive web app. Although there are lots of features and browser adaptability expected in near future. But, whatever already exists in the market is enough to show a strong mobile presence.
Visit the video blog: https://www.youtube.com/watch?v=NVXP-RzA0Eo
A PWA is a website with certain progressive features, most notably the ability to load offline or in areas with spotty connection, load quickly, display push notifications, and have other native app qualities. The benefits of a PWA is that they run on any browsers (since they're a normal website, if the browser doesn't support PWAs then the user gets a normal website experience), even desktop browsers. On mobile devices, the user will often get prompted to install the web app to the home screen, which happens almost instantaneously and uses barely any data since the website is already loaded. This allows for way more "downloads" than a native app, leading to higher engagement. For another brief overview of what a PWA, Google has some great articles about them.
Technically speaking, a PWA is a website that has two things: a web app manifest file and a service worker.
A manifest is a JSON file (usually called manifest.json) with some information about the progressive web app. It contains information similar to what you would include with a native app. It has the name, the short name for display on home screens, icons, orientation, etc. A web app manifest can be used on any site (even non-PWAs) to give the browser more information and allow the site to create a shortcut on the user's homescreen, but it's required for a PWA. You can read more about it over on the Google Developer's site.
A service worker is a JavaScript file that can be installed by the browser to do certain tasks. This file will be run in the background of the site and can do things like caching resources, intercepting network requests (to do stuff like return data from the cache), receiving push notifications, background synchronization, etc. When a user first visits your site this JS file gets installed and starts running. This is the file that allows for things like offline functionality. You can read more about service workers on the Google Developer's site as well.
Roughly speaking PWA is a web app that has native feeling and can be installed to the users' home screen and can start & work offline with an optional sync to server when Internet connection gets available.
To be considered a Progressive Web App, your app must be:
Progressive - Work for every user, regardless of browser choice,
because they are built with progressive enhancement as a core tenet.
Responsive - Fit any form factor, desktop, mobile, tablet, or whatever
is next.
Connectivity independent - Enhanced with service workers to work
offline or on low quality networks.
App-like - Use the app-shell model to provide app-style navigation and
interactions.
Fresh - Always up-to-date thanks to the service worker update process.
Safe - Served via HTTPS to prevent snooping and ensure content has not
been tampered with.
Discoverable - Are identifiable as “applications” thanks to W3C
manifests and service worker registration scope allowing search
engines to find them.
Re-engageable - Make re-engagement easy through features like push
notifications.
Installable - Allow users to “keep” apps they find most useful on
their home screen without the hassle of an app store.
Linkable - Easily share via URL and not require complex installation.
I think PWA is quite a broad term. I say broad because there are many ways of developing and distributing a PWA. In Layman's terms a Progressive Web App is a 'web site' that is effectively used/displayed like a native app. I believe an example of this would be something like phonegap? where phonegap built an app 'surrounding/scaffolding' and displayed a webpage with some custom CSS over the top. (Editorial Note: Phonegap is not related to progressive web apps. Phonegap creates actual, native applications. Wrapping a website in a native application is very different from progressive web apps.)
Most recently though I've been working on a lot of react only based website which I believe is the closest to PWA you can get at the moment (especially for IOS who only support minimal feature to encourage you to build native apps for their app store).
But yea it's basically an app like app that's not an app; rendering from a web page :thumbsup:
Progressive Web Apps (PWAs) are web apps that follow a set of guidelines
Starts fast, stays fast
Performance plays a significant role in the success of any online experience, because high performing sites engage and retain users better than poorly performing ones. Sites should focus on optimizing for user-centric performance metrics.
Works in any browser
Users can use any browser they choose to access your web app before it's installed.
Responsive to any screen size
Users can use your PWA on any screen size and all of the content is available at any viewport size.
Provides a custom offline page
When users are offline, keeping them in your PWA provides a more seamless experience than dropping back to the default browser offline page.
Is installable
Users who install or add apps to their device tend to engage with those apps more.
For more details see What makes a good Progressive Web App?
I'm using W3C Browser Web Speech Api. I search everywhere but i cant find it answer. Is there any limitation for usage ?
Demostration: https://www.google.com/intl/en/chrome/demos/speech.html
Yes, with a bit of a catch. I finally hit a limit recently after a lot of experimentation; as soon as a request starts, it's cut short.
On a desktop web browser (Chrome), there's a limit for each user (Primiano Tucci works at Google, so I'd trust him!), and you can't buy more time with the API.
However, as you could see from the first link, the exception appears to be Chrome on Android, which apparently has no limitations because it accesses an internal API for speech recognition when visiting web pages that use the Web Speech API.
For desktop browsers, you're out of luck unless you can assume users don't mind a limit. Even Annyang and voice dictation in Google Docs aren't working for me at the moment, while online voice recognition services that don't go through Google are working.
From my testing with Chrome Version 87.0.4280.141 (Official Build) (64-bit), it appears to stop after 5 minutes on Windows 10 Pro.
we've been working with a 3rd party Android device that uses API 17. We want to make a native Google API app so that we can map data for our customers. What happens is the app crashes and it says "Google Play Services required". Is there a workaround to this? can we somehow embed or package a file that is good enough to use Maps? We've spoken with the hardware company and they made a decision to not allow google play services. We are partnering with them to release the device with a couple of apps we offer with the device. Any help is appreciated
Google Play services enables Maps to run on your Android devices, as per Google statement:
With Google Play services, your app can take advantage of the latest,
Google-powered features such as Maps, Google+, and more, with
automatic platform updates distributed as an APK through the Google
Play store. This makes it faster for your users to receive updates and
easier for you to integrate the newest that Google has to offer.
That means you need Google Play services to make Google Maps work.
Download it here.
On https://glass.google.com/myglass, apps that require a login do it from the website before installing the app. How can I create an app that requires a login like this? I can't find anything in the documentation about it. Also, how can I test the app since it would not be in myglass?
Although Google has worked with some partners to get GDK-based Glassware in MyGlass that use auth, there is no public method to do so yet. This is a frequently requested feature, and you can expect that once the GDK leaves Developer Preview, it will be available.
Until then, you will need to test your app by sideloading the app onto Glass. If you're testing for yourself, you can hardcode the auth into the app, and many people have hacks that use QR codes.
Keep in mind that this only holds true for GDK Glassware. Anything built with the Mirror API has authentication as part of its web-based initialization which you can trigger without having to go through MyGlass.
Currenlty, Google Glass apps implemented with GDK do not have access to authentication support. The Google Glass team has accepted this issue to be implemented, but it is not there in XE12. Information from the Glass Team indicates that such authentication will be through the Account Manager, when it does arrive.
Only speculation and rumors about when that will be! (Though I will look at XE14 carefully when it comes out, moving Glass Android to 4.2.2 (KitKat).)