How to display my organization details on right side of the google SERP? - seo

When searching on Google, some organization details will display on the right side of the search result page that are realetd to my keywords.
Anybody knows how to display our data on that side?
See this example:

I found this great resource that goes into step by step instructions on how to do this. source: https://www.searchenginejournal.com/how-to-optimize-your-site-for-googles-answer-box/166084/
Here are the quick highlights:
To summarize, here’s what you should do if you have a website and want to get clicks from search in relation to a Google Answer Box.
Start by finding out if there is a Google Answer Box that relates to
content on your website or content that you could create for your
website, as shown in the examples above.
Create content that matches the Google Answer Box, goes into more
depth, and make sure it is using the correct markup.
Aim to be either the source of the Google Answer Box or the closest
to the Google Answer Box as you can get.
Make sure your page’s SEO title and meta description tell the
searcher you have even better information than the Google Answer Box
to encourage them to click on your link. Also, make sure it includes
the query the person would search to find the Google Answer Box.
Build links to your Google Answer Box content using anchor text that
matches the Google Answer Box call to action (if you have software)
or the query the person would search to find the Google Answer Box.
I am playing around with some free Wordpress plugins that automatically add schema. You can view more on SEO and other marketing help on my blog here: http://www.renowebdesigner.com

First, you need to have GMB Page for your website and make sure that your profile is 100% updated. It is called a knowledge graph. Basically, there are two types of graph,
Local Knowledge Graph
Branded Knowledge Graph
I hope that you have updated the following things on GMB page:
Business name
Business category & sub-category
Services which your offering
Contact num
Website link & appointment link
Explain about your business
Mark the exact location on the map
Add labels
To implement the knowledge graph for your business. I'm not aware of which website platform you're using.
Case1: If you're using WP website you can directly download knowledge graph plugin and update all your social links. At the same time make sure that your website doesn't have any issues. Check with structured data testing tool.
Case2: If you developed a website on another platform I request you to implement schema.org on the website with the help of the developer. The complete guide is available in webmaster tools.
Hope I have answered your question.

That’s coming from Google’s Knowledge Graph.
If you are the "authority" (e.g., for a search for "google", the authority is Google), structured data on your site can be used by Google to show more information in that sidebar. That would be Knowledge Graph cards (details). An example is Corporate Contacts.

Related

Can I track if someone clicked a link on my Twitter post

I have a private business Twitter account and I would like to know when someone clicks any link inside one of my posts. This solution cannot assume that we know the form of the link being posted.
For example a twitter post like this:
Have you guys heard of this amazing site called google?
I would like to see how many people clicked on this google.com link. I don't need to know any specific information about who they are, just if it was clicked or not.
Ideally I would want this from the API but crawlers and plugins are also possible. I would like to avoid using a paid tool but those would be acceptable.
I think you have multiple choices:
Use google firebase or google analytics
Create your own short link services by python or any other programming languages.
Just search in the google and look for short link generators which gives appropriate service.
Hi using the twitter api you should be able to understand how many clicks a link has.
https://developer.twitter.com/en/docs/twitter-api/metrics
But to have all this info automated you might need to use a third-party tool.
This should be the most straight forward solution.

Google Rich Snippets for logo and website description

How can I show logo and website description as snippets in Google search result?
I tried reading on Rich Snippets but seems like there is no way to do this?
Do your part and correctly implement the Rich Snippets.
Create a sitemap and submit it on Google Webmasters so that Google finds and crawls your pages and detect the snippets in your markup.
Google then will decide when to show your snippets according to several criteria described in their Webmaster Quality Guidlines and Structured Data Policies.
Be patient. Stuff related to SEO take time but they are eventually fruitful.
Reference: Google Developers
According to Google’s documenation, the logo can only be shown for organizations (not as Rich Snippet, but possibly in the Knowledge Graph). It makes use of Schema.org’s logo property (on Organization).
It’s unclear what you mean with "website description", as Google displays a short snippet by default anyway (either taken from the page’s content, or from the meta-description).

Track how often link was clicked

I am currently running a website where I promote different coffees from pubs in my city. On my website I have links to the different coffees.
I have recently seen some of this links being shared on Facebook and other social networks.
So I was wondering if it is somehow possible to track how often one of this links are being clicked?
I have tried using redirects to my site but Facebook uses my pictures in the previews, whereas I don't want this because it is misleading.
I have seen that this works with Bitly so it must somehow be possible?
And there are of course different services providing this, but it would be nice if it would run without any foreign services.
So basically I am looking for a solution which will let me know how often a link, origination from my site was clicked in Facebook, Google+ or any other forum.
There definitely is. Try looking into Google Analytics, it will show you show much data from your personal websites and links that it can blow your mind! Here is the link
Google Analytics helps you analyze visitor traffic and paint a
complete picture of your audience and their needs. Track the routes
people take to reach you and the devices they use to get there with
reporting tools like Traffic Sources. Learn what people are looking
for and what they like with In-Page Analytics. Then tailor your
marketing and site content for maximum impact.
You can even get a free package to use!
Hope this helps!
Yes you have plenty of analytical options.
Something as straight forward as Google Analytics for example.
If you are using cpanel on your hosts server, you even have options such as AWSTATS, which will also provide information.
If all else fails you can even use post data stored in your apache / nginx logs.
Since you have amended your question you might want to check out this tool. It is not google. :)
It is called Click Meter and performs Link Tracking and provides click reports, etc

Hosting Google Plus Communities on My Website

Is it possible to embed a google community into a website page?
This way our clients can benefit from content and all other features in our website, yet be able to collaborate using Google Communities.
Ideally I would like to grab a Javascript code just like +1 button and paste it into my website page, add an iframe or something of this nature!
UPDATE:
Sounds like if I try to be convincing, I may be able to influence some decisions!
More details: Our website services offers login with Google using Google OAuth, This way the user is either logged in or is forced to login with Google to get access to private areas of our customer portal, where you can review the status of Support Tickets, submit new support tickets, have access to knowledge base, documents, blogs, etc.
We have incorporated all sort of social plugins into the blogs, product catalogs and so forth.
It would be fantastic is the users can have access to a community (Forum or Discussion Board) within the same place. Google Community seem to be the tool but in the wrong place.
No such widget exists at this time, but it's an interesting idea. If you want to share more details on precisely what you're looking for, you can file the issue here: https://code.google.com/p/google-plus-platform/. The more details you can provide, the more likely that, if we decide to implement this feature, we'll end up with something that you want.

How do sites like Hubspot track inbound links?

Are all these types of sites just illegally scraping Google or another search engine?
As far as I can tell ther is no 'legal' way to get this data for a commercial site.. The Yahoo! api ( http://developer.yahoo.com/search/siteexplorer/V1/inlinkData.html ) is only for noncommercial use, Yahoo! Boss does not allow automated queries etc.
Any ideas?
For example, if you wanted to find all the links to Google's homepage, search for
link:http://www.google.com
So if you want to find all the inbound links, you can simply traverse your website's tree, and for each item it finds, build a URL. Then query Google for:
link:URL
And you'll get a collection of all the links that Google has from other websites into your website.
As for the legality of such harvesting, I'm sure it's not-exactly-legal to make a profit from it, but that's never stopped anyone before, has it?
(So I wouldn't bother wondering whether they did it or not. Just assume they do.)
I don't know what hubspot do, but, if you wanted to find out what sites link to your site, and you don't have the hardware to crawl the web, one thing you can do is monitor the HTTP_REFERER of visitors to your site. This is, for example, how Google Analytics (as far as I know) can tell you where your visitors are arriving from. This is not 100% reliable as not all browsers set it, particularly in "Privacy Mode", but you only need one visitor per link to know that it exists!
This is ofter accomplished by embedding a script into each of your webpages (often in a common header or footer). For example, if you examine the source for the page you are currently reading you will find (right down at the bottom) a script that reports back to Google information about your visit.
Now this won't tell you if there are links out there that no one has ever used to get to your site, but let's face it, they are a lot less interesting than the ones people actually use.