Google displays my website’s page title differently to how it is meant to be.
The page title should be:
Graphic Designer Brighton and Lewes | Lewis Wallis Graphic Design
It displays fine in Bing, Yahoo and on my actual website.
However, Google displays it differently:
Lewis Wallis Graphic Design: Graphic Designer Brighton and Lewes
This is annoying as I want my keywords "graphic designer brighton" to go before my name.
I am using the Yoast SEO plugin and my only suspicion is that there might be a conflict between that and my theme, Workality.
Has anyone got any suggestions as to why this might be happening?
Google Search may change webpage titles they show in the result page (since 2012-01):
We use many signals to decide which title to show to users, primarily the <title> tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages.
See also the documentation at http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35624:
Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user's query.
[…]
While we can't manually change titles or snippets for individual sites, we're always working to make them as relevant as possible.
In my answer on Webmasters SE I linked to questions from people having the same issue.
Is is possible that you changed the title, or installed the plugin, and Google hasn't picked up the changes yet?
It can take a few weeks for Google to pick up changes to your site, depending on how often it spiders it. The HTML looks fine so I can only think that Google hasn't got round to picking up the changes yet.
Related
I have a website and I'm beginning to add schema tags to it. One worry I have is having schema data only inside subpages.
My reviews page is located under /testimonials and the schema data works perfectly as tested in Googles schema rich snippets tool.
However, these reviews don't appear anywhere on the home page, so the review schema is NOT appearing on the home page. Should I add them hidden on the home page in the HTML so that they're picked up, or is there a way to tell Google that my reviews page is located at /testimonials?
To answer your first question, no, you should never hide your schemas. That goes against Google's guidelines and they will just ignore your markups. Secondly, a homepage is typically not a good place to mark up reviews and ratings, because the markups should be indicative of the main content on the page and because the page should also include a mechanism to gather and post customer reviews. So again, without that mechanism, Google won't trust your review markups.
So my advice would be to create a strong testimonials page that includes your business' reviews and ratings along with a system to gather and post them to that page. If you mark them up well and structure your markups correctly (don't trust Google's testing tool to notify you of all errors), Google may very well display a rating rich snippet for that page. And with good SEO, you can have both pages appearing on the first page of Google for relevant search queries, with rich snippets.
I'm working on improving the site for the SEO purposes and hit an interesting issue. The site, among other things, includes a large directory of individual items (it doesn't really matter what these are). Each item has its own details page, which is accessed via
http://www.mysite.com/item.php?id=item_id
or
http://www.mysite.com/item.php/id/title
The directory is large - having about 100,000 items in it. Naturally, on any of the pages only a few items are listed. For example, on the main site homepage, there are links to about 5 or 6 items, from some other page there links to about a dozen different items, etc.
When real users visits the site, they can use search form to find item by keyword or location - so there would be a list produced matching their search criteria. However when, for example, a google crawler visits the site, it won't even attempt to put a text into the keyword search field and submit the form. Thus as far as the bot is concern, after indexing the entire site, it has covered only a few dozen items at best. Naturally, I want it to index each individual item separately. What are my options here?
One thing I considered is to check the user agent and IP ranges and if the requestor is a bot (as best I can say), then add a div to the end of the most relevant page with links to each individual item. Yes, this would be a huge page to load - and I'm not sure how google bot would react to this.
Any other things I can do? What are best practices here?
Thanks in advance.
One thing I considered is to check the user agent and IP ranges and if
the requestor is a bot (as best I can say), then add a div to the end
of the most relevant page with links to each individual item. Yes,
this would be a huge page to load - and I'm not sure how google bot
would react to this.
That would be a very bad thing to do. Serving up different content to the search engines specifically for their benefit is called cloaking and is a great way to get your site banned. Don't even consider it.
Whenever a webmaster is concerned about getting their pages indexed having an XML sitemap is an easy way to ensure the search engines are aware of your site's content. They're very easy to create and update, too, if your site is database driven. The XML file does not have to be static so you can dynamically produce it whenever the search engines request it (Google, Yahoo, and Bing all support XML sitemaps). You can find out mroe about XML sitemaps at sitemaps.org.
If you want to make your content available to search engines and want to benefit from semantic markup (i.e. HTML) you should also make sure your all of content can be reached through hyperlinks (in other words not through form submissions or JavaScript). The reason for this is twofold:
The anchor text in the links to your items will contain the keywords you want to rank well for. This is one of the more heavily weighted ranking factors.
Links count as "votes", especially to Google. Links from external websites, especially related websites, are what you'll hear people recommend the most and for good reason. They're valuable to have. But internal links carry weight, too, and can be a great way to prop up your internal item pages.
(Bonus) Google has PageRank which used to be a huge part of their ranking algorithm but plays only a small part now. But it still has value and links "pass" PageRank to each page they link to increasing the PageRank of that page. When you have as many pages as you do that's a lot of potential PageRank to pass around. If you built your site well you could probably get your home page to a PageRank of 6 just from internal linking alone.
Having an HTML sitemap that somehow links to all of your products is a great way to ensure that search engines, and users, can easily find all of your products. It is also recommended that you structure your site so more important pages are closer to the root of your website (home page) and then as you branch out gets to sub pages (categories) and then to specific items. This gives search engines an idea of what pages are important and helps them organize them (which helps them rank them). It also helps them follow those links from top to bottom and find all of your content.
Each item has its own details page, which is accessed via
http://www.mysite.com/item.php?id=item_id
or
http://www.mysite.com/item.php/id/title
This is also bad for SEO. When you can pull up the same page using two different URLs you have duplicate content on your website. Google is on a crusade to increase the quality of their index and they consider duplicate content to be low quality. Their infamous Panda Algorithm is partially out to find and penalize sites with low quality content. Considering how many products you have it is only a matter of time before you are penalized for this. Fortunately the solution is easy. You just need to specify a canonical URL for your product pages. I recommend the second format as it is more search engine friendly.
Read my answer to an SEO question at the Pro Webmaster's site for even more information on SEO.
I would suggest for starters having an xml sitemap. Generate a list of all your pages, and submit this to Google via webmaster tools. It wouldn't hurt having a "friendly" sitemap either - linked to from the front page, which lists all these pages, preferably by category, too.
If you're concerned with SEO, then having links to your pages is hugely important. Google could see your page and think "wow, awesome!" and give you lots of authority -- this authority (some like to call it link juice" is then passed down to pages that are linked from it. You ought to make a hierarchy of files, more important ones closer to the top and/or making it wide instead of deep.
Also, showing different stuff to the Google crawler than the "normal" visitor can be harmful in some cases, if Google thinks you're trying to con it.
Sorry -- A little bias on Google here - but the other engines are similar.
My neighbour popped over last night to ask me for help with regards to his company's website. He said that it used to be ranked pretty high on Google but has since fallen off completely.
Now, I'm a Windows App programmer hence my request for help. I took a look and there the meta tags seem ok. I recommended that he add a <h1>heading</h1> to the pages with a page title to help reinforce the content.
I also suggested that finding related websites and getting them to link to his site was good for search ranking.
Are there any other general strategies / tools that could help?
He site is: http://www.colofinder.co.uk/
ps. BTW: this isn't just an attempt to have StackOverflow link to my neighbour's site - I'm aware that links from SO don't add to its ranking.
Go to http://ooyes.net/blog/a-step-by-step-15-minute-seo-audit-%28a-sample-from-seo-secrets%29 and read it. Then go to http://www.searchenginejournal.com/55-quick-seo-tips-even-your-mother-would-love/6760/ and read it. Then go to your friends site and look at it with that information in mind. Off the top of my head, I would add flip the company name and page title in the "title" tags. Look at the google analytics account and see how people are coming to the site. That will give you an idea of where you should start your efforts to build a workable base.
First of all he needs to be make sure that his website contents are well managed and to the point. Then Page title has to be pin point, meta tags are obsolete so try meta description. Then Main Heading should be under h1 tag, sub heading under h2 and further sub heading h3. Try to update your website one in a month.
Use community websites like Facebook, Twitter and linkidin and other related forums for posting updates about completed projects and must give inbound links. You can use your company name as an inlink to your primary website and project name as an inlink of subpage of your company website.
Keep on posting at least once in a week. Post website URL to online directories will be a great help. Do not use Blackhat SEO techniques like cloaking. Do not use any invisible text/div in your website. Make sure that whenever you give your website link any where, give the most to the point and appropriate link.
Your link should have to have that stuff against you are posting your link/sublink. Make a section on your website for tag clouds/google tags, this will be a great attraction for search engines and they will link your website to other popular websites.
Make sure these tags should be directed to top ranking website which should have relevant material. I hope this will help. Feel free if you have trouble to understand anything i have mentioned above. Best of Luck
I'm maintaining an existing website that wants a site search. I implemented the search using the YAHOO API. The problem is that the API is returning irrelevant results. For example, there is a sidebar with a list of places and if a user searches for "New York" the top results will be for pages that do not have "New York" in the main content section. I have tried adding Yahoo's class="robots-nocontent" to the sidebar however that was two weeks ago and there has been no update.
I also tried out Google's Search API but am having the same problem.
This site has mostly static content and about 50 pages total so it is very small.
How can I implement a simple search that only searches the main content portions of the page?
At the risk of sounding completely self-promoting as well as pushing yet another API on you, I wrote a blog post about implementing Bing for your site using jQuery.
The advantage in using the jQuery approach is that you can tune the results quite specifically based on filters passed to the API and playing around with the JSON (or XML / SOAP if you prefer) result Bing returns, as well as having the ability to be more selective about what data you actually have jQuery display.
The other thing you should probably be aware of is how to effectively use #rel attributes on your content (esp. links) so that search engines are aware of what the relationship is between the actual content they're crawling and the destination content it links to.
First, post a link to your website... we can probably help you more if we can see the problem.
It sound like you're doing it wrong. Google Search should work on your website, unless your content is hidden behind javascript or forms or something, or your site isn't properly interlinked. Google solved crawling static pages, so if that's what you have, it will work.
So, tell me... does your site say New York anywhere? If it does, have a look at the page and see how the word is used... maybe your site isn't as static as you think. Also, are people really going to search your site for New York? Why don't you input some search terms that are likely on your site.
Another thing to consider is if your site is really just 50 pages, is it really realistic that people will want to search it? Maybe you don't need search... maybe you just need like a commonly used link section.
The BOSS Site Search Widget is pretty slick.
I use the bookmarklet thing but set as my "home" page in my browser. So whatever site I'm on I can hit my "home" button (which I never used anyway) and it pops up that handy site search thing.
i have a blog build in wordpress, And my domain name is like example.com (i can't give you the original name, because some times the editors will mark this question as SPAM :( , and if any one really want to check directly from my site will add at the end of the question.)
http://example.com and the blog name is http://example.com/articles/
and the sitemap.xml is available in http://example.com/sitemap.xml
Google daily visit my site and all my new articles were crawled, if i search the "articles title + example.com " will get the search result from the google , its my site. but the heading is not the actual one. its getting from another article's data.
(i think can give you a sample search query, please don't take this as a spam)
Installing Go Language in Ubuntu+tutorboy - But this will list with proper title after a long title :(, I think now you understood what i am facing ... please help me to find out why this happens.
Edit:
How can i improve my SEO with wordpress?
When I search that query I don't get the page "Installing Go...", I get the "PHP header types" article, which has the above text on the page (links at the right). So the titles showing in Google are correct.
Google has obviously not crawled that page yet since it's quite new. Give it time, especially if your site is new and/or unpopular.
Couple of things I need to make clear:
Google crawled your site on 24 Nov 2009 12:01:01 GMT, so needless to say Google actually does not visit your site(blog)everyday.
When I queried the phrase you provided, the results are right. There are two url relates to your site. One is home page of your blog, another is the page that is (more closely)related to your query. The reason is the query phrase is directly related to the page of tutorboy.com/articles/php/use-php-functions-in-javascript.html, however, in your home page there are still some related keywords. That is the reason why Google presents two pages on the result page.
Your second question is hard to answer since it needs a complicated answer. Still, the following steps are crucial to your SEO.
Unique and good content. Content is king, and it is the subject that remains consistent in the whole time while another elements are changing with the evolving of search engine technology. Also keep your site content fresh.
Back links. Part of the reason that Google does not visit your site after your updating your site is your site lacks enough back links.
Good structure. Properly use those tags like<t>, <description>,<alt>etc.
Using web analysts tools like Google Analysts. It free, and you can see lot of things that you missed.
Most importantly, grabbing some SEO books or spending couple of minutes everyday to read some SEO articles.
Good Luck,