Submit RSS feed as a Sitemap to Google? - seo

Background
I work for an online media company that hosts a news site with over 75K pages. We currently use Google Sitemap Generator (installed on our server) to build dynamic XML sitemaps for our site. In fact since we have a ton of content, we use a sitemap of sitemaps. (Google only allows a maximum of 50K URLs.)
Problem
The sitemaps are generated every 12 hours and is driven by user behavior. That is, it parses the server log file and sees which pages are being fetched the most and builds the sitemap based on that.
Since we cannot guarantee that NEW pages are being added to the sitemap, is it better to submit a sitemap as an RSS feed? In that way, everytime one of our editors creates a new page (or article) it is added to the feed and submitted to google. And this brings up the issue of pushing duplicate content to google as the sitemap and the RSS feed might contain the same urls. Will google penalize us for duplicate content? How do other content-rich or media sites notify google that they are posting new content?
I understand that googlebots only index pages that it deems important and relevant, but it would be great if atleast crawled any new article that we post.
Any help would be greatly appreciated.

Why not simply have every page in your sitemap? 75k pages isn't a huge number, plenty of sites have several sitemaps totalling millions of pages and Google will digest them all (although Google will only index those it deems important as you pointed out).
One technique for you would be to split the sitemaps up into New and Archived content based on the publication date - such as a single sitemap for all content from the previous 7 days and the rest of the content split into other sitemap files as appropriate, this may help to get your freshest content indexed quickly.
Back to your question about an RSS Feed sitemap - don't worry about duplicate content as this is not an issue when it comes to sitemaps. Duplicate content is only a problem if you published the same article several times on the site - sitemaps and RSS feeds are only links to the content, not the content itself, so if a RSS feed is the easiest way of reporting your fresh content to Google, go for it.

Related

XML sitemap on large dynamic site

I have a site in five languages with several 100.000s of pages. Every day about 10 to 50 new pages are added. 95% of these new pages contain news content (articles). How do I create a XML sitemap for a site like this? More specifically:
I was thinking to let a spider go over the sections that are frequently updated. For all these sections I could make a separate sitemap. It could happen that the same URL is included in different sitemaps though. Is that a problem?
Should I create a different sitemap for each language?
How frequently do I ping Google?
Thanks
I was thinking to let a spider go over the sections that are frequently updated. For all these sections I could make a separate sitemap. It could happen that the same URL is included in different sitemaps though. Is that a problem?
Ans. No, having same URL in multiple sitemap is not a problem.
Should I create a different sitemap for each language?
Ans. Yes, That will be better and easy to maintain
How frequently do I ping Google?
Ans. Submit your sitemaps in "Google Search Console", it will automatically crawled by Google.
Use SiteMap Index for your multiple sitemap links https://support.google.com/webmasters/answer/75712?hl=en
Limit your each XML sitemaps to 50,000 URLs

Add selective URLs to an XML Sitemap

My website has a very large no of pages. I am looking to create an XML Sitemap that contains only the most important pages (category pages etc).
However, on crawling the website in a tool like Xenu (the others have a 500 page limit), I am unable to control which pages get added to the XML Sitemap, and which ones get excluded.
Essentially, I only want pages that are upto 4 clicks away from my homepage to show up in the XML Sitemap.
How should I create an XML sitemap, and at the same time control which pages of my site I add to it (category pages), and which ones I remove (product pages etc).
Thanks in advance!
Do not create the XML-Sitemap on your own. You just cannot do it every other day, i.e. contents will become invalid over time.
At least Bing has a very tight tolerance limit when it comes to invalid URLs there:
If we see more than 1% of the URLs in a given sitemap returning errors, we begin to distrust the sitemap and stop visiting it.
Let your CMS create the XML-Sitemap for you, if possible. If not: It's ok. It's not a problem if your site is missing a sitemap. (In the vast majority of the cases) you won't rank better just because of having one.

SEO: Allowing crawler to index all pages when only few are visible at a time

I'm working on improving the site for the SEO purposes and hit an interesting issue. The site, among other things, includes a large directory of individual items (it doesn't really matter what these are). Each item has its own details page, which is accessed via
http://www.mysite.com/item.php?id=item_id
or
http://www.mysite.com/item.php/id/title
The directory is large - having about 100,000 items in it. Naturally, on any of the pages only a few items are listed. For example, on the main site homepage, there are links to about 5 or 6 items, from some other page there links to about a dozen different items, etc.
When real users visits the site, they can use search form to find item by keyword or location - so there would be a list produced matching their search criteria. However when, for example, a google crawler visits the site, it won't even attempt to put a text into the keyword search field and submit the form. Thus as far as the bot is concern, after indexing the entire site, it has covered only a few dozen items at best. Naturally, I want it to index each individual item separately. What are my options here?
One thing I considered is to check the user agent and IP ranges and if the requestor is a bot (as best I can say), then add a div to the end of the most relevant page with links to each individual item. Yes, this would be a huge page to load - and I'm not sure how google bot would react to this.
Any other things I can do? What are best practices here?
Thanks in advance.
One thing I considered is to check the user agent and IP ranges and if
the requestor is a bot (as best I can say), then add a div to the end
of the most relevant page with links to each individual item. Yes,
this would be a huge page to load - and I'm not sure how google bot
would react to this.
That would be a very bad thing to do. Serving up different content to the search engines specifically for their benefit is called cloaking and is a great way to get your site banned. Don't even consider it.
Whenever a webmaster is concerned about getting their pages indexed having an XML sitemap is an easy way to ensure the search engines are aware of your site's content. They're very easy to create and update, too, if your site is database driven. The XML file does not have to be static so you can dynamically produce it whenever the search engines request it (Google, Yahoo, and Bing all support XML sitemaps). You can find out mroe about XML sitemaps at sitemaps.org.
If you want to make your content available to search engines and want to benefit from semantic markup (i.e. HTML) you should also make sure your all of content can be reached through hyperlinks (in other words not through form submissions or JavaScript). The reason for this is twofold:
The anchor text in the links to your items will contain the keywords you want to rank well for. This is one of the more heavily weighted ranking factors.
Links count as "votes", especially to Google. Links from external websites, especially related websites, are what you'll hear people recommend the most and for good reason. They're valuable to have. But internal links carry weight, too, and can be a great way to prop up your internal item pages.
(Bonus) Google has PageRank which used to be a huge part of their ranking algorithm but plays only a small part now. But it still has value and links "pass" PageRank to each page they link to increasing the PageRank of that page. When you have as many pages as you do that's a lot of potential PageRank to pass around. If you built your site well you could probably get your home page to a PageRank of 6 just from internal linking alone.
Having an HTML sitemap that somehow links to all of your products is a great way to ensure that search engines, and users, can easily find all of your products. It is also recommended that you structure your site so more important pages are closer to the root of your website (home page) and then as you branch out gets to sub pages (categories) and then to specific items. This gives search engines an idea of what pages are important and helps them organize them (which helps them rank them). It also helps them follow those links from top to bottom and find all of your content.
Each item has its own details page, which is accessed via
http://www.mysite.com/item.php?id=item_id
or
http://www.mysite.com/item.php/id/title
This is also bad for SEO. When you can pull up the same page using two different URLs you have duplicate content on your website. Google is on a crusade to increase the quality of their index and they consider duplicate content to be low quality. Their infamous Panda Algorithm is partially out to find and penalize sites with low quality content. Considering how many products you have it is only a matter of time before you are penalized for this. Fortunately the solution is easy. You just need to specify a canonical URL for your product pages. I recommend the second format as it is more search engine friendly.
Read my answer to an SEO question at the Pro Webmaster's site for even more information on SEO.
I would suggest for starters having an xml sitemap. Generate a list of all your pages, and submit this to Google via webmaster tools. It wouldn't hurt having a "friendly" sitemap either - linked to from the front page, which lists all these pages, preferably by category, too.
If you're concerned with SEO, then having links to your pages is hugely important. Google could see your page and think "wow, awesome!" and give you lots of authority -- this authority (some like to call it link juice" is then passed down to pages that are linked from it. You ought to make a hierarchy of files, more important ones closer to the top and/or making it wide instead of deep.
Also, showing different stuff to the Google crawler than the "normal" visitor can be harmful in some cases, if Google thinks you're trying to con it.
Sorry -- A little bias on Google here - but the other engines are similar.

Use of sitemaps

I've recently been involved in the redevelopment of a website (a search engine for health professionals: http://www.tripdatabase.com), and one of the goals was to make it more search engine "friendly", not through any black magic, but through better xhtml compliance, more keyword-rich urls, and a comprehensive sitemap (>500k documents).
Unfortunately, shortly after launching the new version of the site in October 2009, we saw site visits (primarily via organic searches from Google) drop substantially to 30% of their former glory, which wasn't the intention :)
We've brought in a number of SEO experts to help, but none have been able to satisfactorily explain the immediate drop in traffic, and we've heard conflicting advice on various aspects, which I'm hoping someone can help us with.
My question are thus:
do pages present in sitemaps also need to be spiderable from other pages? We had thought the point of a sitemap was specifically to help spiders get to content not already "visible". But now we're getting the advice to make sure every page is also linked to from another page. Which prompts the question... why bother with sitemaps?
some months on, and only 1% of the sitemap (well-formatted, according to webmaster tools) seems to have been spidered - is this usual?
Thanks in advance,
Phil Murphy
The XML sitemap helps search engine spider to indexing of all web pages of your site.
The sitemap is very usefull if you publish frequently many pages, but does not replace the correct system of linking of the site: all documents must be linke from an other related page.
Your site is very large, you must attention at the number of URLs published in the Sitemap because there are the limit of 50.000 URLs for each XML file.
The full documentation is available at Sitemaps.org
re: do pages present in sitemaps also need to be spiderable from other pages?
Yes, in fact this should be one of the first things you do. Make your website more usable to users before the search engines and the search engines will love you for it. Heavy internal linking between pages is a must first step. Most of the time you can do this with internal sitemap pages or category pages ect..
re: why bother with sitemaps?
Yes!, Site map help you set priorities for certain content on your site (like homepage), Tell the search engines what to look at more often. NOTE: Do not set all your pages with the highest priority, it confuses Google and doesn't help you.
re: some months on, and only 1% of the sitemap seems to have been spidered - is this usual?
YES!, I have a webpage with 100k+ pages. Google has never indexed them all in a single month, it takes small chunks of about 20k at a time each month. If you use the priority settings property you can tell the spider what pages they should re index each visit.
As Rinzi mentioned more documentation is available at Sitemaps.org
Try build more backlinks and "trust" (links from quality sources)
May help speed indexing further :)

Google webmaster tools: Sitemaps not indexing?

I've submitted sitemap.xml files to google webmaster tools and it says that i has all of the page in total but under "indexed" it says "--"? How long does it take for Google to start indexing? This was a couple of days ago.
A Sitemap is a way for webmasters to help Search Engines to easily discover more pages from their websites. A Sitemap should be considered an aid, not a duty. Even if you submit a Sitemap there's no guarantee that the URLs listed in the Sitemap will be read or included in Search Engine indexes.
Usually it takes from a few hours to some day to be indexed.
Quotes from a Google source
"We don't guarantee that we'll crawl
or index all of your URLs. For
example, we won't crawl or index image
URLs contained in your Sitemap.
However, we use the data in your
Sitemap to learn about your site's
structure, which will allow us to
improve our crawler schedule and do a
better job crawling your site in the
future. In most cases, webmasters will
benefit from Sitemap submission, and
in no case will you be penalized for
it."
Mod Note: An attribution link was originally here, but the site linked to no longer exists
It usually takes up to two weeks to be indexed. Just give it some time :)
In short: it depends.
If your website is new, Google will have to crawl and index it first. This can take time and depends on many factors (see the Google FAQs on indexing).
If the website is not new, it's possible that you are submitting URLs in the Sitemap file which do not match the URLs that were crawled and indexed. In this case, the indexed URL count is usually not zero, but this could theoretically be the case if the URLs in the Sitemap file are drastically wrong (eg with session-ids).
Finally, if you are submitting a non-web Sitemap file (eg for Google Video or Google News), it's normal for the indexed URL count to be zero: the count only applies for URLs within the normal web-search results.
Without knowing the URL of the Sitemap file it's impossible to say for sure which of the above applies.