Web store: will customers come back to re-place orders? - e-commerce

Recently a bug in our web store caused the prices to be doubled at checkout. This lead to a drop in orders from about 25 to 2 over a period of 19 hours. We have lost quite some money over this. What I wonder is: is there any way to measure how many of those "dropped" customers will come back and re-place their orders?

If they logged in, their user details. If not, compare IP addresses from your server log, IPs which left without buying during the price doubling, to IPs in the next week, to get a rough idea.

I would say if your product is good your customers will come back. I would say now is a good time to start collecting some analytics on your site. You won't have much to compare to but it would be a place to start. To tell if your customers are coming back you could compare the purchase data from before the issue to after. I would think you'd have some type of userid they would have to either log in with or enter when purchasing. Our sites all require a username to login, we also offer a guest checkout which is just an email address but we could comparisons if we needed to.

A non-programming solution is to offer customers who had the problem some kind of discount or additional product if they finalise their order. This doesn't help you find out how many come back because you are changing the rules, but it will help you lose some of the lost money.
If you have a mailing list, mail out the special offer, else put it up on your website somewhere.
Ask them to fill in the details of the order again, if it matches a previous order in that time period offer them the special deal.

Related

Shopify create order admin api not taking email all of a sudden

Admin API 2021-10 Orders endpoint is throwing the following error for already existing user
{\"customer\":[\"Email has already been taken\"]}
This problem was not there before. Does anyone know if something changed recently API-wise? no documentation regarding the update was found
Usually when creating orders, you would want to use a Customer ID for an order when creating it. So you check, via email, does this customer even exist? If it does, you just provide the ID. If you skip that step (remember, customers are a separate aspect of Shopify Orders), you may then run into this issue. Shopify is given an email, tries to create a customer, and the system says STOP RIGHT THERE, this customer already exists, and you never provided an ID.
Sounds weird, but maybe you never encountered this issue because you just never ran into repeat customers? As you know, most orders are one-time and not repeat at a lot of stores.
Not sure this explanation makes total sense, but anyway, the workaround I found was just to establish the customer BEFORE trying to create the order. Either you use an ID for an existing one, or, create a new one.

Google Merchant Center - Inaccurate availability (due to inconsistent availability between the landing page and checkout pages on your website)

I've gotten a message that my site may be knocked off of Google Merchant Center due to "Inaccurate availability (due to inconsistent availability between the landing page and checkout pages on your website)".
This affects only a small amount of products (only around 0.3% of my 40,000-ish products), so I know it's not an engine issue. After asking Google to recheck the results, they came back with the same error, but with a completely different list of products with no overlap, so I know it's not a problem on the individual product level.
There's no geo-locking on these products, and Google says that the problem exists on US IPs.
Nearly all of the errors look like this:
Value on the landing page - v:out_of_stock
Value in the data feed - v:in_stock
Performing an audit on the products in question shows that none of them have been out of stock for weeks, so the data feed is correct.
None of Google's suggested common issues (geolocking, buy button not working, product can't be shipped to an address, products not available country-wide) seem to apply. The country Google checked this on was a US-based IP.
I'm running out of ideas here, does anyone have any other suggestions?
The answer turned out to be something silly for my site, but I'm posting the answer here just in case this helps someone else.
Google's crawler was setting their country to be Andorra and attempting to check out using the US site. This is obviously not a good representation of the US experience. Google advised us that this was a mistake on their crawler's part, and that we would pass the next audit without any modifications. So if you're here looking for a solution, the absolute best advice I can give you is to find a phone number for Google Merchant Center and give them a call because the error may not be on your end at all.
Update: We passed the audit with no changes made on our part.

Where is the information located in Magento on a sales order for discount information on the API

I just want to start out this post by saying that I am not a programmer, nor do I play one on TV. I have found this site because I have been trying to manage our Magento instance, after pretty much left high and dry by the developers we had building this for us. I will try and explain it the best I can below:
When we apply a shopping cart coupon to the sales order, and the discount is applied to each item, a new line item total is configured by Magento. We then have a connector that takes the information from Magento's API and it is then connected to Open Bravo, which is our ERP accounting software. Open Bravo is grabbing the information as it normally does, however it doesn't see the discount information, so the order total is different in our accounting program then what Magento has. Open Bravo is teling me they need to know where the discounted amount on the sales order in Magento is on the API. It's obviously in a different spot then the standard sales order amount.
I might be able to describe a little better if you hit me with questions. Any help you could provide would be highly appreciated. Maybe we could barter for some office supplies, as that is what we sell.
Thanks!
If you are using Magento API to fetch order information from magento, then below link will be helpful to find actual value.
http://www.magentocommerce.com/api/soap/sales/salesOrder/sales_order.info.html
It seems that your ERP is storing "base_grand_total" value in stead of "grand_total".

Account verification: Only 1 account per person

In my community, every user should only have one account.
So I need a solution to verify that the specific account is the only one the user owns. For the time being, I use email verification. But I don't really need the users' email adresses. I just try to prevent multiple accounts per person.
But this doesn't work, of course. People create temporary email addresses or they own several addresses, anyway. So they register using different email addresses and so they get more than one account - which is not allowed.
So I need a better solution than the (easy to circumvent) email verification. By the way, I do not want to use OpenID, Facebook Connect etc.
The requirements:
verification method must be accessible for all users
there should be no costs for the user (at least 1$)
the verification has to be safe (safer than the email approach)
the user should not be demanded to expose too much private details
...
Do you have ideas for good approaches? Thank you very much in advance!
Additional information:
My community is a browser game, namely a soccer manager game. The thing which makes multiple accounts attractive is that users can trade their players. So if you have two accounts, you can buy weak players for excessive prices which no "real" buyer would pay. So your "first account" gets huge amounts of money while the "second account" becomes poor. But you don't have to care: Just create another account to make the first one richer.
You should ask for something more unique than an email. But there is no way to be absolutly sure a player don't own two account.
The IP solution is not a solution, as people playing from a compagny/school/3G will have the same IP. Also, Changing IP is easy (reset the router, proxy, use your 3G vs wifi)
Some web site (job-offer, ...) ask you for an official ID number (ID, passport, social security, driver licence, visa (without the security number, so peolple will feel safe that you won't charge them), ...)
This solution got a few draw back:
minor don't always have an ID / visa
pepole don't like to give away this kind of info. (in fact, depending where you live: in spain for example, it is very common to ask for ID number)
people own more than one visa.
it is possible to generate valide ID/visa number.
Alternative way:
ask for a fee of 1$
to be allow to trade more than X players / spend more than X money.
people that pay the fee got some advantage : less ads, extra players, ...
paying a fee, will limitate creation of multiple account.
fee can be payed using taxed phone number (some compagny provide international system)
the payment medium could be use as an ID (visa number)
put some restriction in new account (like SO).
eg: "you have to play at least 1 hour before trading a player"
eg: "you have to play at least 3 hour before trading more than 3 players"
Use logic to detect multiple account
use cookie to detect multiple account
check last connection time of both player before a transaction. (if player A logout 1 minute before player B login : somethings is going on)
My recommandation :
Use a mix of all thoses methode, but keep the user experience fluide without "form to fill now to continue"
Very interesting question! The basic problem here is multi-part -
Opening an account is trivial (because creating new email IDs is trivial).
But the effect of opening an account in the game is NOT trivial. Opening a new account basically gives you a certain sum of money with which to buy players.
Transferring money to another account is trivial (by trading players).
Combining 1 & 2, you have the problem that new players have an unfair advantage (which they would not have in the real world). This is probably okay, as it drives new users to your site.
However adding 3 to the mix, you have the problem that new players are easily able to transfer their advantage to the old players. This allows old users to game the system, ruining fun for others.
The solution can be removing either 1,2,3.
Remove 1 - This is the part you are focusing on. As others have suggested, this is impossible to do with 100% accuracy. But there are ways that will be good enough, depending on how stringent your criterion for "good enough" is. I think the best compromise is to ask the user for their mobile phone numbers. It's effective and allows you to contact your users in one more way. Another way would be to make your service "invite only" - assuring that there is a well defined "trail" of invites that can uniquely identify users.
Remove 2 - No one has suggested this which is a bit surprising. Don't give new users a bunch of money just for signing up! Make them work for it, similar to raising seed capital in the real world. Does your soccer simulation have social aspects? How about only giving the users money once their "friend" count goes above a certain number (increasing the number of potential investors who will give them money)?
Remove 3 - Someone else has already posted the best solution for this. Adopt an SO like strategy where a new user has to play for 3 hours before they are allowed to transfer players. Or maybe add a "training" stage to your game which forces a new player to prove their worth by making enough money in a simulated environment before they are allowed to play with the real users.
Or any combination of the above! Combined with heuristics like matching IP addresses and looking for suspicious transactions, it is possible to make cheating on the game completely unviable.
Of course a final thing you need to keep in mind is that it is just a game. If someone goes to a lot of trouble just to gain a little bit of advantage in your simulation, they probably deserve to keep it. As long as everyone is having fun!
I know this is probably nothing you have expected, but...
My suggestion would be to discourage people from creating another account by offering some bonus values if they use the same account for a longer period, a kind of loyalty program. For some reason using a new account gives some advantages. Let's eliminate them. There are a lot of smart people here, so if you share more details on the advantages someone could come up with some idea. I am fully convinced this is on-topic on SO though.
We have implemented this by hiding the registration form. Our customers only see the login form where we use their mobile number as username and send the password by text message.
The backend systems match the mobile number to our master customer database which enforces that the mobile number is unique.
Here is an idea:
Store UUID in a cookie at clients. Each user login store the UUID from Cookie in relation to the account entity in the databse.
Do the same with the IP adresses instead of UUID.
After that write a program interface for your game masters that:
Show up different account names but same IP (within last x hours)
Show up different account names but same UUID (nevertheless how long ago)
Highlight datasets from the two point above where actions (like player transfers) happened which can be abused by using multiple accounts
I do not think you should solve that problem by preventing people having two or more accounts. This is not possible and ineffective. Make it easier to find that evil activities and (automatically temporarly) ban these people.
It's impossible to accomplish this with a program.
The closest you can do is to check the ip address. But it can change, and proxies exist.
Then you could get the computer MAC address, but a network card can be changed. And a computer too.
Then, there is one way to do this, but you need to see the people face to face. Hand them a piece of paper with a unique code. They can only subscribe if they have the code.
The most effective solution might be the use of keystroke biometrics. A person can be identified by the way the person writes a sentence.
This company provides a product which can be used to implement your requirements: http://www.psylock.com/en
I think 1 account per email address should be good enough for your needs. After all, account verification doesn't have to end right after signup.
You can publish the IP address of the computer each message was posted from to help your users detect when someone is using multiple accounts from the same computer, and you can use a ranking system to discourage people from using temporary accounts.
Do your game dynamics allow for you to require that both users be online for a trade to occur? If so, you can verify the IP addresses of both users involved in a trade, which would be the same unless the user was paying for multiple internet connections and accessing two accounts from separate machines.
Address the exact scenario that you're saying is a problem.
Keep track of the expected/fair trade value of players and prevent blatantly lope-sided trades, esp. for new accounts. Assume the vast majority of users in your system are non-cheaters.
You can also do things like trickle in funds/points for non-trading actions/automatically overtime, etc.
Have them enter their phone number and send a text message to it. Then, keep a unique of all the cell phone numbers. Most people have one cell phone, and aren't going to ask their friend to borrow it just to create a second account.
http://en.wikipedia.org/wiki/List_of_SMS_gateways
I would suggest an approach using two initiatives:
1) Don't allow brand new accounts to perform trades. Accounts must go through a waiting period and prove that the account is legitimate by performing some non-trade actions.
2) Publicize the fact that cheaters will be disqualified and punished. Periodically perform searches for accounts being used to dump bad players and investigate. Ban/disqualify cheaters and publicize the bans so that people know the rules are being enforced.
No method would be foolproof but the threat of punishment should minimize cheating.
actually you can use fingerprintjs to track every user, use js encrypt the fingerprint in browser and decrypt in server

Technical issue surrounding asking for credit card BEFORE address?

I'm considering asking for credit card details BEFORE an address for a physical product with average purchase price between $10-$50
What might be the technical (or non technical) issues surrounding doing this?
What comes to mind is :
This seems a little non-standard from the users perspective
We cant do address verification if we find we're having issues with fraud (not an issue so far)
Users may be more likely to complete the sale since they've committed to their most important piece of information first
By asking for zipcode we can populate city/state when we do ask for the address
Are there any dealbreakers i'm missing or things I'm not considering?
I'm trying to make the system as flexible as possible, but would prefer to getit right first time without barking up the wrong tree.
My advice to you is don't do it.
I often cancelled buy attempts and abandoned the sites when I got asked for my credit card number right in the face.
Often, the site is so poorly designed with no answers to obvious questions that you have to go through the complete form hoping to find answer in the process. Do they offer this particular shipment option? How much does this cost? Do they send to a package station or only to my home address? Do they provide an extra line for an address for me to use the "c/o" technique? I often could not find answers to these question anywhere on the site. So I either found them in the form before entering my payment details, in very few cases I did call them, in most others I just chose other places to buy from.
One more use case. In many places I've seen they only show you if they have an item on stock on the very last page of the order form. Not many people would want to "commit" to the payment right away without getting all the required information. You enter your credit card number, then on the second page you see they don't offer the shipment option you need, on the last page it says "the item is currently out of stock - delivery awaited in 3-4 weeks". And the order is already placed. Then it is a commitment from the user but not from the company, many will react emotionally to this approach as to scam and request their money back immediately.
The important thing is to behave friendly to your customers, don't scare them away, don't raise suspicions in them, don't make them regret they committed to their buying. Make them feel relaxed and happy and never with their arms bound.
This may seem non-standard from a consumer perspective, but this is perfectly normal in B2B systems. You can collect personal/company & payment details, then shipping & payment addresses, and then present the user with a final confirmation screen showing tax & delivery charges before processing the order. Only then do you process the credit card payment.
However, the issue that "New in town" mentions is a very valid one, where the customer is left thinking:
Hang on, why are you asking for my credit card details when I haven't seen the final amount yet?
I think this is perhaps down to a site not having a clearly defined order creation process (or at least one that is not clearly communicated to the customer), so that the customer is under the impression that by entering their CC details at that point, the payment will be processed there and then.
It may be best to do things the way other popular online stores do, Principle of Least Astonishment and all that, but if you really want to do it in this order then perhaps a simple progress bar to indicate order creation flow would help allay customer fears. Don't bet on it though, online consumers are rightly paranoid when it comes to their credit card details these days. ;)
As someone who has done quite a bit of online purchases, I can say that I would be extremely worried if a site first asks for my creditcard information before it asks for anything else. It tends to trigger my "Fraud Detector". Am not sure why this is, but I just get worried that the site is going to forget about asking for my address.
As mentioned, in B2B environments, this is a bit more common, though. Then again, in many B2B environments, the visitor first creates a business account before he even starts ordering. Part of setting up this business account is providing the creditcard information. To be honest, many B2B also provide services and digital downloads which don't even need a shipping address.
Many people use the ship to address page to determine if the site will ship to their region/country. They are not likely to bother giving CC info before they even know you'll ship to them.
I live in outside the US and MOST sites fail to recognize that there are customers outside of the US. Often the only way to determine if they will ship to me is to go through the order process to find out they have a finite list of "states" they will ship to and no "country" drop down.